Inbound marketing benefits explained (updated for 2022)

Almost every day, I shake my head at just how ineffective outbound marketing can be. I mean, does anyone ever actually ... [Inbound marketing benefits explained (updated for 2022)](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgK7RV-MtP96xhf1yVc6qn68d--VMW2lFbJ03kyzFqW6VDb5T58lpjzVKX54W5pY3vRN5pPkkPz6z8FW60ZkpP4rdYYPW4pbWMw3pk39lW1wM3N33D2w1QW7njYPJ64W-3GN8WVZyVXKkd2W2P5VpZ6T57VYW3NWl0W5mmvDMW33yT1x77m1CwW5k7P0w2GPy6MVcCh8D1D4bvTVzCrzH655dYGW4qJx0n2Vp7JxW4ZxTSD4mT5ZbW23MSsS36wWFZW5lPZ3T82_d-VW72h_bY4FJGJ2W2F-N6p1s7-CXW5mT2s_2mBrSdW3Gx_qG6Rw9xZW2hgpzQ5LWzTJ37XL1) By Liz Moorehead, Thursday, July 28, 2022 8:59 AM [inbound marketing benefits](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgZz1VcHXq02NTVf5W89Qd694zZh9QW5C2f-b7XVdm6N67wFt-p9WxxW3ys6Lq3fG1fxW6_RPkp2QXHB5W1twl6f1nBt7NW8S8V672lKScxW3LYtXw3hN275W5VRlXZ66-jVFW4ZXvpL2yFW4tW34XB3g125F5RW6hnsJV8S6j9GW18vdvc4tcJxXW7Brg374L1gNsN1x2p8lH_G1zVflmLL7nZrgCN6r6gRpf9N4kVPrW-s1c57f5W94NsVv8nZsLhW4Z7y3b1-gTdMW51b91m5rVsrBN7GlCL3XYydXW3m-v-d9d__J0W5scjXx1N9V5wW6vWH9C9cXtNn3pmK1) Almost every day, I shake my head at just how ineffective outbound marketing can be. I mean, does anyone ever actually listen to radio ads with a pencil in hand to jot down a phone number to call? Do those glossy direct mail inserts I get every week from roofing companies really bring in business? Even if they do, I know that a whole lot of them end up in recycling bins — and most of those radio ads prompt listeners to change the station. [Inbound marketing](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgYF5W16h14h1cBV44W372cPG54nFQfW2W67pX1NWnPTVzf0ns7X9cY1W8R3yl727j1j2W726KLC11snR2W4yy4Dx9bkRFXN2FFgyjj971vW6KGV-12-L1VMW5MpL_t559W5wW7Bf3Sc62K21fW633jbm3BVCW6W67Qpwk34ZRpbVwNJ0V2w_LCRW2rgmY-3kwD9hW25WHdJ5n4NCQW6clbyt93d1bgW70MCwg7Ypk4VW383wgg3R3jVVW4DR5R_6CmQp3W6Z6_PQ6ChKTbW27bkgJ8VXbkWN6T6wx3pnqLTW2xn_Sg71m1t6VCnBYt9jnfRdN5cl36kYRfdr3pXc1)is the antidote to all the questionable marketing strategies out there that have been tossed in the trash or left behind when someone changes the channel. Instead of blasting your message to a wide swath, you can attract potential customers who are much more likely to buy from you. Think about it: If you’re a roofing company, would you rather annoy 10,000 homeowners with junk mail or focus on the 50 people in your area who just Googled: “How much does a new roof cost?” If you can concentrate your marketing efforts on these folks — the ones who are most likely to become new customers — you’re much more likely to generate leads. And that’s where inbound marketing comes in. Below, I’ll cover: - The advantages of inbound marketing (including statistics) - What it takes to achieve success - The benefits your business can experience when you go all-in on inbound [Read more »](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgRJtW4MPQ7g4tVFfNW3XhFJk6MTk6VW1-7PHN8tM2x-W3rZzVH3RVcZVW8gM4_66pg-sLW7Wnz-t3C3TZzW6Y_Hcw7ZfGrvVRVF621Z2cwRW2cjM8F16cpHkN94zyNVp9z2MW1wZPqW41NxDnW6ffs2Q1VMYK0W3bYRBw514T58W74B42l18dNjmW1dJJPT13vRThW7XhW6W53B6fLW64dMWm555QxYW5HCLTr14-QBgW6wG4mk8WbdQzVmq04t4F7jSMW4whkbl3gYdWcW6qYbGB5ygrCSN1wWlWN-J1zwW8dWgl71GkTKgW8-FwR28lvSSpVtR_qV69bnhH3nKh1) [IMPACT Presents THE LATEST](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jXV3q3npV1-WJV7Cg-1fW8ggN1s69jz2NW3rWF3-2mlTqKN8LYQdhwYY_RW4wd67m90bLglW3wkzYD16HS3dN92rKxdD-b_6VSG31T2wNCcrW6TKchS1f_T90W8jg5-12n6Y0jW39Lq-c5N5hN1N1ZcBYkZfS8-W7y8G6M59MsBKW5vywFn2JFV-dW8TzpCz3lVYczW5LtX1T4jK_jCW5gyyzb6Jl3_7N5mtPwTSWDDsW35cCY3924WRQW7n5Y7G6YKzPqW5svMlg4hDF6FW1RK_P42nHpsXW4MXxb34WzC2C3fgj1) [Schedule a call with an advisor →](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgLdHW2-JBfV1kJCrjW7ch3BQ75SkrjW2cg4_G4-F5xjN3WhM1WK7n7zW5JGC3G3MxZH4W7Jt64-8Btk31N5bjSQDt5ldFW1hNMtF86B6VqW8BZRMv54bYD6N5MSk5q4DjJWW3sM2hc4x2wp2N64Z_H9fCqz2W3ljXbZ44XT6nW6-3Nvb8xsG-wN9fwCnyB4L9TW7zfxFk7Qj7f0W7n_x3k5CKnVGV7W5J53M-DD-W1TwnHS58B12LW6Fyrnr5FBCkWW2vJ9141zQ9Q1W9b6d0J3SQG12W1mcvXP7K3QTgW2qKszK8TXC0y3gd31) [Join IMPACT+ for free →](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgRC4W3m73QR8ppyC5W2F-xCk2290mlW3S4N6k8HcQNZV2cHNm7WLrjSW5wqhPM9dZYrPW4Gz_-z26q3CvW6hcD5Q3MwwP6W8z2x9-492DSlW11xCQy2P3qTCN1JgK9Cp3NQ-N4Cvd5vQBmDlV6XT1G8QHmbkW1kr8qv1RbtnRMRtJx0bNPWHVy8zQ04WtMKlW8TxVWh8gyDy9W3bl87j1l6KyYW8CwCgr7T7sryW7n7Jhz6cB-z8W7zL9jY10jsfpW5ZDjQp72V02bW8sW_zg67zpNtW3m8P0d6YtJkDW7S1NkM268Qy235R51) 113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgZfHW3tgr_M8FFl0NW6lz0wp2yytt4W29vtRr9kSV01W3KlYgN2V1nNVVjsQ6t3-7gKlW57QTQm3m2pShW1qFpFX7DZYcKW2G7p3c8S17hFW1V6M7R5zjPv2W92cTQy83C3QDW1fzjM891dWQxW3dRgL75YgBTpW7ZQ3c68hg3-0W84MKYJ5Q34jwW6GyG1T1YYMnqN7YvpkZP_yYTVV3xwN33RlnMW85nvdq2lGbCZW2nd8xy4tGHR_W7hmVW63_6QVSW1Bd0nw1hJcycW4SddZg7QcRF5N90KP8BPKr3NN62lwMH-rhphW9ldGZv10RqttN368Pb0QXB7l3ln01 [Inbound marketing benefits explained (updated for 2022)](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgZCFW85HgM72JrcnWW3G9Kh52zh_MwW13NRlK3gdn24W2QXyG5782c_1W2k89Bp3QjGJhW6S6m1z2D738FW527t2h2gP8TnW552nrx2PspPbM60DbT5K4WrW6ZzKHz7B64K9VD-k1j7Q2Y6XW3Xhf1F821z8CW53hVBW6jvQMRW7-m06c4V32sbW1RfC5W1S-NVxW6Vt9916HfhJwW2fVvtv8F4c4SW4QZZNW8fpfXlW1NbJNc8MKs0vV8w4rB1RLc59W550sZz4rFK3LVkncCQ4wrPK3W3h4dXR31jHrsW2xxkxy4FyfjZW2hPvtb7HfznjW5mFNF41hDq6t3mFm1) By Liz Moorehead Almost every day, I shake my head at just how ineffective outbound marketing can be. I mean, does anyone ever actually listen to radio ads with a pencil in hand to jot down a phone number to call? Do those glossy direct mail inserts I get every week from roofing companies really bring in business? Even if they do, I know that a whole lot of them end up in recycling bins — and most of those radio ads prompt listeners to change the station. Inbound marketing is the antidote to all the questionable marketing strategies out there that have been tossed in the trash or left behind when someone changes the channel. Instead of blasting your message to a wide swath, you can attract potential customers who are much more likely to buy from you. Think about it: If you’re a roofing company, would you rather annoy 10,000 homeowners with junk mail or focus on the 50 people in your area who just Googled: “How much does a new roof cost?” If you can concentrate your marketing efforts on these folks — the ones who are most likely to become new customers — you’re much more likely to generate leads. And that’s where inbound marketing comes in. Below, I’ll cover: - The advantages of inbound marketing (including statistics) - What it takes to achieve success - The benefits your business can experience when you go all-in on inbound [Keep Reading ⟶](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgT_MN6_s9BqRWvxvW1FkFhJ2vyXL3W6JBxyQ1v2CRXW60fP6V4Sy0nXW19v93r85b_LXW3185lp1QkDLTW1JmrG93QhFkfW8BdTpS8HR3vTW50wptK4dLK5lW6vb6DM8QT-9hW69WbGF5x0-M1Vt_-LF9lDx04W8_MJq32YDgc-W3pp6BX6BntZGW4bwjCj2kKlyfW4DhXgn6D1_0NW5Sglws5nMqzXW1Ps7xh7QL2wnW11n-pm6_DVJ4N2klSN4dt6sYW4RxNPq7HhFq9W53Hs803l2P4vW24rYdg5P0BsJW6q5mFP2pqdcHVcwW5j38ng8KW6R52f625qGVr3kFs1) [Inbound vs Content Marketing Thumbnail-01](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgHhnW5JwNPm2wFRdLW7K2yK92-4JZ6W2CtmRP5hxrx-W7w1Vqf3cnL1kW4Xv-wK7vkzfsW8rnYM75r47XWVF0WqX1qx8nWW2KkpyB6hPPMNW6NySvn3Qr7GSW3tpkht32QYdYW3Q22d56CNnbSW243ZH386zKswW19nvvc58Vtr0VcS1CM3Tsz8lW2fhMC85x3Z_mW6817GJ1plkvQW8M8sgx84PzHfW4bg7YR1PP2MMW2SWk0g6tyrJjVN5njV8PQKgPW2tmBVc3Vn_pjW9dsYSx90fZqDW6fTqDK8TM5kpW8wQWTM5MX5253plZ1) [Video: Inbound Marketing Vs Content Marketing](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgMBqW4jZyW_7twQpnVLyGfk4lgTfsW7cF1yJ5vWTk4W4Q6Wt57vkcStW10tvWN41SqBBW1Lrx9l877WNCW1NlfxK1f0SckW6rkynV1-6-s-W8pc7bz7-T78xW8fKX4D5RLCLTW1JnqkT6kCxXZN1DKKXCP4ssJVyq_mb74QLZPN2NxbpvxrQhCW1HYNXb1TSb4FW6hY5NZ70VBRWW4dgwp61MQtDcW2WnqWH5c2Hz2W3Sb9YK5QHLBBVj2_K43Q05z5VnRxRB6CHvqZW3JmD507DSPBGW87gwfr8jZRV6W567cT56KLJHP35_C1) These marketing tactics are both great ways to attract potential customers, but there are some major differences. [Watch Now ⟶](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgX-DW5c6KF_1qwQ_sW3lmP_w6pJsyCN2z23vRXKZw6W8MVW1z4dFQsDW3LqpDM8sKqFPW8Sy6376h9G_0W8nVt362Nw_BsW7zCdVb2NWQMBN7_3sv_2qKQXW45DVhT3fqR2MW6GcRgP41fJDPW8mfGtY5Z29g0W66WWNj296g7KN7TyFKCH21TXVRWcpQ7GMxJvVP4hKl3sjFf-N1-MDKChP8GSW3yJglM1Y66M4W1vF_9m6v-tLhVnbgrX6SDN-PW16kGyg6LvSbpW1nltVJ6_3FMKW51DDJk62Tr41W7HFJGR1W4_RY31wM1) [Business-Analytics-Platforms-1](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jZ33q3pBV1-WJV7CgS0LVrswgp6NdKK0VtTLPc7x2GTdW8gW5Mn5dTzpWW58YlyD1-xDxYW4_skh93NsygcW2SPgZv1bXcTCW6zVc9V2FYC1LW30JMWP4nCW7-W8d9-KR2y_R90W6g2zMQ6KDr8MW31BlwJ8FnhRtW78-Bz5641MqyVbY6np3_5-F3W3bWNJG6-FVTRW4_ZG5L309rnjW53PmL0535ytpN1WkWLN3ll4xN2HnKZSPzd2cW5lzJxW2gRdFmW4wQvRC1yh8mQV-WH576H0hTNVbx85n2Tz0y6W1XfsBW8zNQdrW4xKrky3lQkvJW1dtzTb3PSxx7W7grLCD7mnL-WW69_JtX26PCw6W9hw7lW40PN-2W3N6bRV3twPJqW3PYrRp6RTLsY38TB1) [The 4 Top Business Analytics Platforms for Data-Hungry Organizations](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jZ33q3pBV1-WJV7CgZdmN4BlL6Plc03HW6xjCFq8R1JXfW7VGn_y26nHTqN3L_C5fnnYqCN2zrw-LtcF64W5GX4G88LH76MW93qq6X6K_Y08W7W8ZKS6mLWH5W5hxhNg8_sxq-W6mh2Dg5dMw2RW726KBh5sKxh2N1HBYhTXb5y0W4s11715GV2sVW4721zS44PvzmW4G2LnC1L0-p2W63fF0m3VPQykW4TbMjq8zLyHxW80TFRw6t9m1XW7-GTkb2PBNW7N6W1BfNZW304W3sxVsG6bdtwkN46n-gQKWhw7VvKSpH4mmctyW50-Z0z66Sr1KW8w4vm66__6y6VnBFKC8Q_nHgW7cMqyY684sK7N2DYjTJlLY49W8ztPN-6jrBxtVJLk1y3CvF943jq61) Compare these top tools to see which can best deliver for your team. [Read More ⟶](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jZ33q3pBV1-WJV7CgGsgW4jpQrb3nsTk-VSc4m04fNVCyW2KFknh1q5VcxW2wCYKJ3h0JLnW5S-X8C3MNsQRW4DMXlR1-R0XzW3C-0jQ6Q_yDwW4cC7bx8Rl75nN15r-JwpwLj0W2c4Rvn60Kw61W7DtXfh8FdXRjW85j6Ss1p7QgqW7f4d-567MmmQW8_kjVz3bQbL2VvnrLH4PbWFcW42-mF43wgT6CW2MMTf41HVs4hW2ts4zH8pzkVnW4d2Yc32lLdRVW40H72h8h00NTW2wV8386L4k8mW3Ch0Ws7p4SJVW2FB40S3wCmvDN6zJ4VTVn15QW7PcHNy3Q_N01W5--XDT6HLt5QW1s-sk713x_YZW683DxP2hNpdlTvZkz949DwRTSl0767WMc_3cP01) [SEO-Guide-Image 2-1](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgRm6W6Y0TT28twpC9N2cxmYQRcjGwW20RfCx5wlxNDW4sy1qj4w144jW7H29211z88p9W50p0RH1cQlTjW5X0ll94lgWZDVD9NPt6kQQfBN3VMTmn-hsHdW62V4cS5rpRvfW3kHC60883bmtW98LRNM5-GXNDW9gSb407C8hFjW8RfSNp5Xmnr5W8l41JK6GMzY6W8jw8vX3_G9r6W59MSKB2GfyD2W3l4YrG2FJG8DM4mPTkq2848Vx3bTh4HsJpbW3cXwcF8zpKKhW8zQNGH6NdhYgW2JMfnZ11qSdLW8RrB7C9bH2BN37g91) [Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgJvlW7DsJQ44B_CwrW6bXVr-93LJDZW7_lWCw1sDmQzVWVvCR8wcpppW8q4wCr7W2BvyN5Sx5Q95h8SPW3rxnPV8Qtv-fW5lVzDV5KrQTVW2SpCpd7vmFHDW8ldmBg3Ql5hTW1hTCgm8Hbqj-W4Mh_8R5CzwLCVmHHdV6zR16TW7swbS67JPNYyW4mW_wk6hjvz1N5wWv7y4-8K2W8sk-Tg6qW0hGW23TfNB8cFW15W8wNC214_zjxWV2GPFd5HM8jkW3YR9zK210cg7N7bYs1Rd1zw7W8GYqWD8wwY0mW8KfL_680l0YB3gk21) Everything you need to know about outranking your competitors and driving more traffic, leads, and sales. [Read Now ⟶](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jY93q3nJV1-WJV7CgSS_W6KLMgh6CpN7cW5yJNRV3G6cpXW5287vF31P8w1VsjcmW1Z5pV6W4LzLwT40g93WW8jT5PM2tN_HMW28KBjP5qjs4lW5MhDXB2qLdPzN7KpC5XrSvmfW3RgVL48JDR6sW20cKyd7mCYFKN1b3vh2HQPWPW3ZJpSl8r70-MW4QXc8l4_4nkyW39WHQ21gY1ZrW32v-Qt3fQfYsW1mJMmp1KD4hCW40Dj9Z8K0WjDW96wwqD9j91Z2MXtt6y5c2N2W1nbS5n6rVXYVW4Hmx-V4WHyXBW4S3PpS99P5ykW58x1Rt3Xn7JS35G61) [Common-Sales-Problems-and-Solutions](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7CgJftVTYLc39bHv9VW5Qnp5l1Xp85ZW6BDQqn1cQ4L9W52gqW5336nZ9W5V_8kY110zmMW5hbGlk51nv3YW4tTHBh4jRqnSN5797rxtsgPtW4t88ND1Q1kGRW8Z9D3H2mnYd3VLlQRh5yblJkN95lj3Pfh66QW55-43B80v_LgV5p8q11tZMKvN2Lvq7JGmgmSW4cCNWP4pFmKbN1R_p_HzKwvcW1lkxfC4DxlJrW8_J1Mx61KcTPW1GGtKr20WfFvW7mTKmn6YwxxrW6J_-JB5JlzYJW5zQlP44ygpbNW6xYWzd3xNZ-HW59zhBx90ygDtW8Tm49h8MlTHW38Kq1) [The 5 Most Common Sales Problems — And How To Solve Them](113/bXSp04/VVVKj71vlmh1W2Jjnqy1NmTtsW6klx534N1P_3N6D7jYt3q3n_V1-WJV7Cg-rPW6TQp5q7d0XyhW31Rdkp4PHdWZN5RRhDVRfSqPW953K9F75CSXyN4FGg5r_plM3W7jdZrv95hTL5W5vnP8t5VkK1kW4wp7164jqk1fW4PZ9yX8vPBVjW6xPxGV8KYqxYW8L_ZDc8pmLf9W2-5jrg2jRWH3W7MmV1p2NXTtQW36n9bX2fzfBsW5Bq_ML7HRGPZVkY2C54J4Yw1W8Yc0rP8nts47VYhS8d4vSbGnW8_P6-R77TSdWW6b1N4D5fg6QBW54Jjw86VVC7cW7cx6VD7Gj-SDW9jHNcx3JHdhzW3VRJn24LPgnsN4VkqLCYbwj3W2qxP5c5nF-bM3j031) Learn how to tackle these all too common sales pain points head-on. 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