THE LATEST: No, your content marketing writer doesn't need industry experience; the 4 biggest digital marketing news stories you missed last week; and the best YouTube advertising strategies

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster. [IMPACT+ Presents THE LATEST - Email] No, your content marketing writer doesn't need industry experience; the 4 biggest digital marketing news stories you missed last week; and the best YouTube advertising strategies ... this is THE LATEST! 🔥 Hot off the presses - [No, your in-house content marketing writer doesn't need experience specific to your industry]( - [4 digital marketing news stories you may have missed last week, including Google's latest core update]( - [YouTube advertising secrets from the experts, an Inbound Success podcast exclusive]( 💰 It's easier and costs less than you think to transform video into one of your top and most consistent revenue-drivers. [Learn how on July 20 online, everywhere](. Sigh. Google will be [blocking third-party cookies]( because they harvest too much data from website visitors. Apple's impending iOS 15 update has spooked email marketers and newsletter creators because it will [kill visibility into email open rates and click-throughs](. And, as of last week, that same iOS 15 update now has traditional advertisers in an uproar, as [Apple CEO Tim Cook calls advertising practices "creepy."]( I feel like every time I try to take a bite of my microwaved pizza bagel in peace, I'm rudely interrupted by yet another breaking headline about the three-way tug-of-war between data privacy, big tech and marketers. To be fair, while I am a data-loving digital marketer by day, I do get a little creeped out at how Big Brother-ish advertisers can be in their retargeting when I am moonlighting as a private consumer in the night time. Still, even though I laughed along to most of these [fake targeted ads based on innermost thoughts](, I would 100% be OK if this were real: [Nguyen-ThoughtsAds_03]( Seriously, harvest all of my data, advertisers. If this is the reality awaiting me on the other side, I am here for it. I dream of a tomorrow where I don't have to awkwardly call someone dude, friend, pal, or "Hey, you!" for three years before I remember their name. And now, here's THE LATEST... Your in-house content writer doesn't need experience in your industry ([7-minute read]() The more effective model of content creation starts with a bit of a leap of faith – hiring an internal writer to oversee all content production at your company. But how do you find someone who not only has the writing chops to be your content writer, but also experience in your industry? Well, breathe a sigh of relief because IMPACT Revenue Editor John Becker is here with an [expert breakdown of why your content writer hire doesn't need to be someone with experience in your specific industry](. 📚 Related reads and resources: - [Learn how a roofing company 2X'd their revenue with a content manager from outside their industry]( - [Why you need a content manager on your marketing team]( - IMPACT+ course: [How to hire a content manager for your own company with Liz Moorehead]( Here are the 4 top digital marketing stories you may have missed last week ([5-minute read]() Google's July core update is more volatile than June's, Apple is in hot water with advertisers over privacy updates for iOS 15, Google weighs in on website revamps hurting rankings and Facebook brings revenue value for publishers. In this weekly round up from yours truly, learn [everything you need to know about these big stories featuring Google, Apple and Facebook, so you can make smarter decisions faster](. 📚 Related reads and resources: - [New Apple Mail privacy rules from iOS 15 spook email marketers]( - [Too many internal links in content can confuse Google about your site structure (and how well your content ranks)]( - IMPACT+ course: [Fundamentals of social media marketing for businesses with Stephanie Baiocchi]( YouTube advertising secrets from the industry experts ([35-minute exclusive interview]() This week on The Inbound Success Podcast, Linx Digital founder Shash Singh breaks down his approach to YouTube advertising. In this episode, Shash explains how YouTube advertising works and shares the ad formats that he believes deliver the biggest bang for your marketing buck. He also digs into details around how to film your ad, how long it should be, and how to set up audience targeting. If you're [ready to start seeing real revenue results from your YouTube advertising strategy, check out the full conversation](. 📚 Related reads and resources: - [5 ways to ace your YouTube SEO strategy for 2021]( - [6 most common YouTube SEO mistakes (and how to fix them)]( - [How to get YouTube subscribers: 12 tips to increase your fanbase]( Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: - [How to ace your next video sales call with Marcus Sheridan]( (free webinar through IMPACT+, TOMORROW July 31, 2021) - [Video Sales and Marketing World 2021]( (IMPACT+ Pro member exclusive event, July 20, 2021)** **You'll need an IMPACT+ account in order to register. Not a pro member? [Enjoy your first 14 days of IMPACT+ Pro for free](. On-demand event spotlight [Video Template for THE LATEST (15)]( You have done all the right things – set company goals, promoted a management level between you and the frontline staff and clearly communicated your company's goals. Yet still ... something's not working. In this session, you will learn how making a [simple tweak to your organizational design can have a big impact]( on reaching your goals by empowering your team to own them and move the company forward in lock-step. [Empower your team to achieve goals faster]( If you're not already a Pro member, [enjoy your first 14 days of IMPACT+ Pro free]( to gain access to our entire on-demand events library. Weeklong nonsense Had to confirm my date of birth on a website about wine tonight: [Image from iOS-Jul-13-2021-03-36-47-45-AM]( I did not ask for this reminder of how far back the early 1980s were, and I feel attacked. Liz Moorehead Editor-in-chief, [@whatlizsaid]( P.S. We created IMPACT+ to empower business leaders, marketers and sales pros like you drive more revenue with inbound marketing. But we only consider ourselves successful in achieving that goal if you say we are! Would you please take [two minutes to complete this survey about your experience with IMPACT+](? Thank you!❤️ IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](