LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform

[WebProNews]( Breaking eBusiness News Thanks for reading the Thursday, August 24th, 2017 edition of WebProNews! - Sponsored - [Get the latest research on content + commerce from Zmags and Total Retail]( To meet customer expectations and stay competitive, online retailers are evolving their content strategies to incorporate more rich media: video, buying guides, non-grid curated content, UGC and more. Content is truly the new engine of commerce. [Get the Report ...]( [LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform]( LinkedIn is best known as the social media platform specifically targeting the job market. It's a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a move that mimics YouTube and Facebook Live. Among the various social media platforms, LinkedIn is a bit late at offering a native video feature. The company has been testing native videos since last month and is now rolling out the feature gradually, which means that it might take some time to reach to all its users. The new feature is available to both the iOs and Android versions of the LinkedIn mobile app. For the Android version, the video icon can be accessed via the post button while on iOs devices, the video icon is located at the top of the feed. Pressing the icon allows a user to record or post previously recording videos to the platform. - Sponsored - [The New Engine of Ecommerce]( New research from Zmags and NAPCO Research (parent company of Total Retail) shows that online retailers see rich content as a top priority. Yet they struggle to produce rich content experiences, at scale, through traditional development methods. [Learn More - Get The 2017 Retail Survey Report ...]( Videos posted on the LinkedIn platform may significantly differ from those found on YouTube. Since the network is basically a business networking tool, users' video recordings are expected to highlight their professional credentials such as completed and current projects, skills or product demos. While the maximum video length allowed is 10 minutes, LinkedIn recommends that users keep their video recordings between 30 seconds to five minutes in length. In case you are wondering why LinkedIn would want to introduce a native video feature to its platform, it has been shown that video content generates better user engagement. For instance, Snapchat, Facebook, and YouTube collectively generate around 22 billion views per day. The trend seems to be working on LinkedIn as well. Last month, data analysis showed that its videos were shared 20 times more than any other content. Now the next order of business is how to harness ad dollars sometime into the future. Check out the [WebProNews homepage]( or click on the header for more. This is an [iEntry, Inc.]( publication. 851 Corporate Dr. | Suite 201 | Lexington, KY 40503 | 859.514.2720 To Be Taken Off This Mailing, [Visit This Page](