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Email Marketing Trends to Watch Out for in 2018

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ientry.info

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newsletter@ientry.info

Sent On

Thu, Nov 30, 2017 07:48 PM

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Breaking eBusiness News Thanks for reading the Thursday, November 30th, 2017 edition of WebProNews!

[WebProNews]( Breaking eBusiness News Thanks for reading the Thursday, November 30th, 2017 edition of WebProNews! - Sponsored - [4 Ways to Automate Your Office]( Download the Small Business Office Automation Guide to learn 4 ways you can get more organized and save time through automation. [Download Now]( [Email Marketing Trends to Watch Out for in 2018]( The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content marketing. If you want to keep up with your competitors, you should watch out for these email marketing trends that are expected to dominate next year. Increased Interactivity Inside Emails Marketers forecast that emails will show increased interactivity in 2018, with the goal of making them fun to read so engagement rates are increased and bounce rates reduced. One of the best ways to do this is to enhance emails by including image galleries, quizzes, GIFs, countdown timers, and add-to-cart capabilities. Quizzes and GIFS will lead to increased customer footprints while countdown timers create a feeling of urgency that will push recipients to take action within a stipulated time-frame. Meanwhile, including an add-to-cart function will shorten shopping time and enhance brand experience. - Sponsored - out from underneath the piles of work weighing you down. Finally small businesses can harness the power of an automated back office, sales process, and marketing in a way that's affordable and doable. [Download Guide]( Email Marketing Programs Backed by Artificial Intelligence It's a given that artificial intelligence (AI) and machine learning technology will be a big part of the future. As a matter of fact, numerous tech companies have already invested heavily in developing AI technology that will make lives easier. Email marketing is one area that will reportedly benefit from machine learning. It's expected that machine learning programs can assist companies and email marketers by suggesting ways on how to better segment email lists, incorporate product recommendations and design more personalized emails that target specific customers. Rise of More Plain-Text Emails The trend of using HTML-powered email templates with images is over. Instead, 2018 will see the rise of plain-text emails. Researchers have found that this style of email is more effective than the HTML ones. Marketing campaigns using plain text emails have been found to have higher delivery and open rates, as well as better engagement numbers. Marketing specialists have theorized that plain text emails look the same across various gadgets and look more personal. Recipients don't have to open a browser to read a plain-text email. They're also easier to format for mobile devices. Mobile Becomes a Priority More than half of emails are opened on a mobile device, and 2018 is expected to be the year when emails will be designed with mobile formatting as a priority. Pretty soon, companies will be obligated to have a responsive design when it comes emails. This trend won't be limited to emails though. Subscription forms will also become more mobile friendly while articles will start wrapping up their content with an email signup form to boost conversions. [Continue reading]( ... Check out the [WebProNews homepage]( or click on the header for more. This is an [iEntry, Inc.]( publication. 851 Corporate Dr. | Suite 201 | Lexington, KY 40503 | 859.514.2720 To Be Taken Off This Mailing, [Visit This Page](

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