Show some conviction

"I wish you would step back from that ledge, my friend..."                                                                                                                                                                                                                                                                                                                                                                                                                 July 27, 2023 | [Read Online]( Show some conviction "I wish you would step back from that ledge, my friend..." [Cole Schafer]( July 27, 2023 [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20The%20Process.&body=Show%20some%20conviction%3A%20%22I%20wish%20you%20would%20step%20back%20from%20that%20ledge%2C%20my%20friend...%22%0A%0Ahttps%3A%2F%2Fwww.getthesticky.com%2Fp%2Flois) When I first read the story I’m about to share with you in George Lois’ [Damn Good Advice](, I thought he was completely full of shit. But, after watching [this interview]( with him, I realized he was one of those rare individuals that was stranger than fiction. Alright, now that we’ve got that out of the way… buckle up. While famed creative director George Lois was on staff at Doyle Dane Bernbach, he was tasked with creating a subway poster advertising Goodman’s Matzos for Passover. Lois’s ad was simple but brilliant. It depicted a giant Matzo accompanied by the following headline in Hebrew… “Kosher for Passover” The account executive playing the middleman between Lois and Goodman’s, informed the legendary creative director that his ad fell flatter than a week-old party balloon with the client. Lois was pissed. So much so, that he phoned his boss Bill Bernbach and demanded that he set up another meeting with the head honcho over at Goodman’s. In the meeting, Lois pitched his ad like his life depended on it. But, it was of no use. Goodman’s chief––a character Lois would later describe as an “old testament, busy-eyebrowed tyrant, a master kvetch”––just wasn’t impressed. Desperate, Lois walked over to an open window and as he began to climb out of it he shouted, “You make the matzo, I’ll make the ads!” “Stop, stop,” said the tyrant, “Ve’ll run it!” After the meeting, Lois was told by the head honcho at Goodman’s that he had a job as a matzos salesman if he ever decided to get out of advertising. The lesson in all of this madness? Show some goddamn conviction. By [Cole Schafer](. P.S. [Here’s a story]( about an inventor known as “The Flying Tailor” who put his life on the line for his vision but lost it. P.P.S. If this newsletter left you feeling inspired, do me a huge favor and tell one person to [subscribe](. [tw]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © The Process 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](