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cole@honeycopy.com
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You will fall in love with this Park City Coffee shop. We're the lucky ones. It's 9:16 a.m. I wake
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You will fall in love with this Park City Coffee shop. We're the lucky ones. It's 9:16 a.m. I wake up in Park City, Utah. My eyes and forehead feel heavy and dense with last night's travel. Perhaps, we feel a bit out-of-whack after flying because God or the universe anticipated humans to keep their soles on the ground. Perhaps, we're not built to exist 42,000 feet in the air. Perhaps, I'll ask him one day. It's 9:32 a.m. My teeth are washed. My legs are in my selvedge denim, years of walking have worn away the fabric in the crotch, where a new crotch now exists with denim of a different shade. The seamstress who took on the project did a gnarly job, it looks like a pothole after having been filled with tar. It's 9:45 a.m. I thrust on my badly beaten (but not defeated) Red Wings. They cling to my feet like an old baseball glove does the hand of its intimate. I pull the red laces on them hard and taut as if I'm in a rowboat, gunning for a waterfall. The moment the second boot is on and it is tied, I'm no longer here. I'm here but I'm not here. I'm hiking towards the page, focusing all of my mental energy on finding somewhere to hole up, holing up in this somewhere, getting a cup of coffee and securing a table where I can then sit down and do the very thing I'm here to do and that's write. It's 9:55 a.m. My soles are crunching snow through the streets of Park City, a city as foreign to me as my grandmother's native tongue and fining a coffee shop feels akin to scouring the side of a mountain for flat ground. Finally, I happen upon this building that looks much older than the other buildings around it and like any human that has found that happiness is rarely in something "new", I walk in and in walking in, I recognize the ridiculousness of this thought; I recognize that every generation is nostalgic for a time they were not apart of. I suppose we have a way of romanticizing the parties we did not attend. In this building, there is a coffee shop, a coffee shop with a very good name... "Lucky Ones Coffee". I walk up to the bar, which is sitting far back in this long rectangular room with floor-to-ceiling windows that look out onto a courtyard where man's best friends are prancing around in the snow, playing an invisible sport we will never know. The barista greets me. She has a better smile than you, than me, than most anyone I've ever seen because she has a smile that does not hold back. She's not concerned about something she might have in her teeth nor how grinning too hard might contort her face in a way that Instagram would disapprove nor make her appear to be too enthusiastic in a world where it is far more fashionable to frown. I tell her I'd like a cup of drip coffee. She asks dark or light. I ask her which she likes best. She responds very factually, telling me to order light if I want something less strong and to order dark if I want something more strong. I smile. I order light. The barista has down syndrome. [Lucky Ones]( is a coffee shop that employs and empowers people who live with disabilities. Their motto (or slogan rather) is... "A place for everyone." This week, if you like anything that I've written, I'd like you to tip this organization showing the world that humans (all humans) weren't meant to keep their soles to the ground. This morning I bought a $5 cup of coffee and left a slightly bigger tip than I normally do (and, no I will not disclose the number). This list has 12,000 subscribers. If just 10% of you donate a couple of bucks, we could do something really cool here. [You can tip them here]( or at the big black button down below. The owner of the coffee shop is sitting two tables down from me. She doesn't know me. She will never know me. She will never know you either. But, I can tell you that she will appreciate you helping her change the world from this small coffee shop nestled mountainside in Park City, Utah. But, I digress. Cole. P.S. If you do end up showing this coffee shop some love, please shoot me a quick note with your name, your Instagram, Linkedin or Twitter handle and the amount in which you tipped. While I won't share the amount you tipped with anyone, I want to tally up how much we raise for Lucky Ones. And, of course, I want to give you a shoutout on this here email list. <3 [Here's to the lucky ones.]( For the sake of ruining my bad boy image, here's how to be happy without Cocaine, Nutella, Instagram and copious amounts of 4K porn. For a lot of my life, happiness has felt like the lure the Greyhounds chase around the racetrack: visible but just out of reach. While I'm skeptical that humans can ever reach a state of pure unadulterated bliss, I do believe our noses can brush the tail of this elusive white rabbit if we're intentional. I've been closer, as of late; a closeness I can attribute to three shifts in thinking and behavior... three shifts in behavior I share on the otherside of the black button down below... [Smile, darling.]( "You can have a hot job, a hot apartment and a hot lover –– but you can't have all three at the same time." Armistead Maupin is a writer best known for a series of novels called Tales of the City. In one of the books within this series, Maupin writes the above line. In much prettier words, Armistead was saying that you can have whatever it is you want, as long as you’re willing to give up a lot of the things that you also want. This is something we all must remember when it comes to both life and business. We've talked a lot about life in this particular newsletter. So, I will relate Maupin's line to business... Service companies can be three things: 1. Cheap.
2. Fast.
3. Great. But, they can only be two of these three things. They can be cheap and fast but the work won't be great. They can be cheap and great but the work won't be fast.
They can be fast and great but the work won't be cheap. If any service business tells you they're all three of the above, they're full of shit. And, if you are a service business, I'd argue it's far better to be #2 & #3 because differentiating on the basis of "cheap" is as Seth Godin says... ["A race to the bottom."]( Candid advice on making it as a writer from a dead bookstore owner. Bob Maull ran a bookstore called 23rd Avenue Books and once gave a young Chuck Palahniuk the following advice… *Bob Maull is typing now* Firstly… “If you want to make a career out of this you’ll need to bring out a new book every year. Never go longer than sixteen months without something new because after sixteen months people quit coming in that door asking me if you have another book yet.†Secondly… “And another thing –– don’t use a lot of commas. Keep your sentences short. Readers like short sentences.†My take-away(s) from the above advice? [Thirdly.]( [Twitter]( [Twitter]( [Instagram]( [Instagram]( [LinkedIn]( [LinkedIn]( Copyright © 2021 Honey Copy, All rights reserved.
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