Sneakers by skaters, for skaters

"How can something become a classic?" [SHOP LAST RESORT AB ON HIGHSNOBIETY]( Skateboarding’s an art of millimeters —trucks, board dimensions, and wheel measurements all come down to slight differences. The details matter, and [Last Resort AB]( co-founder Pontus Alv is well aware of this. With this new label, his pursuit of making the best possible thing extends into the footwear space. "The most important thing was to design the tread so that stones and pebbles can’t get stuck in them," says Alvs of the soles. "That’s a big thing in the winter when they salt the streets, and after the winter, the sidewalks are full of rocks and pebbles that can get stuck in your shoe. Then you start skating and it scratches your grip tape and you’re bummed, so we designed the pattern to be open." Despite all the work he's putting in, Alvs knows that he needs to stay constantly learning and delivering for his fellow lovers of skate. Alv's goal is to "expand to six silhouettes and keep it small. I don’t want to have too many models and start putting out these freaky things. How can something become a classic? Because it’s there, it’s been there, and it’s not going anywhere." "I want to make the shoes bigger than skateboarding. I want it to become a classic shoe," claims Alv. "You can skate in it, but you can also wear them to a wedding or to work. That’s the idea." [SHOP LAST RESORT AB ON HIGHSNOBIETY]( [Facebook]( [Instagram]( [Snapchat]( [Twitter]( [YouTube]( [Pinterest]( You are receiving this email because you opted in at our website: {EMAIL}. You can [unsubscribe from this list]( or [update your subscription preferences](. © 2022 Highsnobiety, Highsnobiety Genthiner Str. 32-34Berlin 10785 Germany [Add us to your address book](