Sept. 13, 2018: Are You Ready for #Giving Tuesday?

This special issue of the GuideStar Newsletter is brought to you by Classy. [Guidestar Newsletter-1.png](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W3BplgW5G4SvbVGnSD91Z-w5z0/5/f18dQhb0Sq5N8YXMGKW7gH1bN2qwv1SW31T3jr328N5wMf58CHXD6prW39Dr-N8pCDNhW62LWlp7b_fPyW4vFpLQ999f65W6PVKcr6N3nBLW8xGZPz56Dp0_N2lC98h7ptTlW8h6MtR5lKSyxVdz5kL5tYC8YW5ZBJ1P5lRFJjW32SzH-7JCxGlW81bhDK7N_KqMW11X6st83KHrFW7J39pB2przrYN6W3RDgHd1gKMBr0q_YSX-5W7m_B1R5c8d-SW3788sp2BRQvgW1q0wr32B-XqKW1JyhBW64j-LHW4XyxWX5NPx3hW4LnBVG269WVdW6-dpg12_xWlSW7gsdfL61L5RkW2xgYLd5D2mlDW63RX-v3MybfsW63R5B83LqBrWW7cp2XM8LwQ6XW3tdZjJ6p9rBmVGcW-11n1ZZ8W2gDnzb5XwdqlN1HWvwKhzVNsVnlkR-3RL9BPW8csLSq112nHyW3q79N73n8Fh6W5H-xHc310QLXW3B6Vgz8TxzbzW4DZg3k5qv4fvW7jyx1X7xVcMWW2k_tpT8PlBXSW7VtFGt5yxpgxW3R21G74mtltQW2pglVT6vc-Z6W4mzJ3h412wT00) September 13, 2018 This special issue of the GuideStar Newsletter is brought to you by Classy, the #1 online and mobile fundraising platform trusted by 4,000+ of the world's top nonprofits and social enterprises. [ad_classy-gs-banner_paid (3)](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W3DQ_NF7PzmL9N2VSyL8F0f0p0/5/f18dQhb0S1Xn29gNYjS8rf6rXb9cW3JPJ122xJYMCW8y_svG6bQMNqW5Mpqtk30PxQjW61lglZ4l9d_kW8tDx1684ns0YW71XnJY5DkhY0Vq8yk94q3yftVQJ6ln9jkC6KW8zsP6X8WlRXVW4tFwBy4Ch-2tW8qP1bP4Dp7DvW1Jb3C123R7hgN2HLgQ1D-dH9W1wZmhz8QJYwCW2L0Gs-692KkmN69v75x1ClQ4W6xfXN76t5k7lW1tbF9m3LxVB4W65hcsK8nTHpKW1xyWD72rjH6sW6vp-W_78PQgvW5-rKPh9g6DHgW4YbzLZ8C285HW4G9bm46SMGPtN72V12llL797W5PnNy81YkRJsVKQ90N6rXDTfW5GvRRQ7yMV-4W7k1qQB5rNp6rN7_4rst4rWH_W3MlXgy79LqgrW3lYC_C29d_bKW6P5d6L6fW1rlW1FD3kR6TcprkW6XBcNf8HN1_TVMcQzZ3MBSNvW4jMvj75NKxwMW4CtX8R8SQ2wJW6yQWSg15r4-WW8YtPgR34nPKSW2ZVw7984y-W3VXjT0x1FGY50Vs5kv_8H_w9pW1RvdH738JcqyW2YhZZm5ChccpW5HJYQK31kNB4W7Q6rFK88KxZWW8kyTgB21k8VSW1CvtD543_GznW2jjpLj6x4WwHW8fGcjX2b53C9W69f1ZX7YcQQGf6J4pCx04) [Kick Off the Year-End Giving Season With Your Giving Tuesday Campaign](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W9cPDz-7Ptg60W1Kdn7j1k0z8p0/5/f18dQhb0S1Xp2WK264N12LCpTG3ZGbW4J6jRw543_3wW7L9dJS64yBsFW2NQ3tD7_rL7KW3xlFtz2R8QF4W2XQjN11lClbBN2tGkZCcLqlfW5H0qkZ4qFGGZW11K2W22y_-5nVdkhpy88mLJfW5r_fnv38-nbQW2QsNf277BSZ9W8Z37ZQ2lycc-W1YJW8x3Wf-Z_W2GywG-2xNflsW4418pl56tTVTW19R8MF4xRqddW6wcn3s1mQ84rMCRnqm559sDW2G6MLr4K_vW7N5yZY5Zp5q5LW5QqWmG9c72yBW6gMGHH1J1J-dW7NqQt28GLv2yW8bLCHl2xyRP_W1JJQQ8627xhPW5-bwY31Ryfh4W80P8rX15_mDgW7XV4tc3-D11mW3zD0J23m0s6MW1hKsYk6j_cbvW6-KXkP6HvfK_W1hVMvr7c37xfW8Zphx18RQPYHW8F5lYc8B5XG7W3Nc6mQ3hMWVzW8JdpSD3LGNKbW64Gbnz1lbhZqW8BzLBP7R0hq8W48Q9BJ6p1Yb2W5gcp3t9fdhXtW7zVTPY90_6nxW7bmH8q7vxZ-6W65pxRN5xv16SW8BX_fb4Mh3z-W95LYkC6DkmV0W6cGCs37pZZgZW3bRgN09k2hcqW8_dt6m3j3nTdW8rGrkf5RcpzLW1B80Vp43_PqPW31DXVp3WpMnrW6NthXn6mkv3T0) Recent reports show that nearly a third of annual giving comes in the final month of the year. This holiday season, get a running start on those funds by kicking off your year-end campaign on Giving Tuesday and gain the momentum you need for a strong finish. While Giving Tuesday is a strong fundraising campaign on its own, it can also work in harmony with year-end efforts to give you a big boost in early December. [Read More](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W8GmLd32zl1-yW4mbJCv3lM0KK0/5/f18dQhb0S1Xp2WK264N12LCpTG3ZGbW4J6jRw543_3wW7L9dJS64yBsFW2NQ3tD7_rL7KW3xlFtz2R8QF4W2XQjN11lClbBN2tGkZCcLqlfW5H0qkZ4qFGGZW11K2W22y_-5nVdkhpy88mLJfW5r_fnv38-nbQW2QsNf277BSZ9W8Z37ZQ2lycc-W1YJW8x3Wf-Z_W2GywG-2xNflsW4418pl56tTVTW19R8MF4xRqddW6wcn3s1mQ84rMCRnqm559sDW2G6MLr4K_vW7N5yZY5Zp5q5LW5QqWmG9c72yBW6gMGHH1J1J-dW7NqQt28GLv2yW8bLCHl2xyRP_W1JJQQ8627xhPW5-bwY31Ryfh4W80P8rX15_mDgW7XV4tc3-D11mW3zD0J23m0s6MW1hKsYk6j_cbvW6-KXkP6HvfK_W1hVMvr7c37xfW8Zphx18RQPYHW8F5lYc8B5XG7W3Nc6mQ3hMWVzW8JdpSD3LGNKbW64Gbnz1lbhZqW8BzLBP7R0hq8W48Q9BJ6p1Yb2W5gcp3t9fdhXtW7zVTPY90_6nxW7bmH8q7vxZ-6W65pxRN5xv16SW8BX_fb4Mh3z-W95LYkC6DkmV0W6cGCs37pZZgZW3bRgN09k2hcqW8_dt6m3j3nTdW8rGrkf5RcpzLW1B80Vp43_PqPW31F76c3WpMnrVkWZCr6mkv3T0) --------------------------------------------------------------- W5K17Vz2Y005xW38HmKH7ltJ2f0/*N5qm0gHZMVZ1W5ZB_B71_Mxz00/5/f18dQhb0S83b9dsRb-W7gH1bN2qwv1SW31T3jr328N5wMf5cNlXD6prW7cmS1s1mybY9W1mZn2k5CbYn_W1n3lMv95S7FPW1xRdsJ6Qk518N5C6YTx8sQLFW1qPxs_8rY_53W66hxfF5y5jh-W1rfXlz1kRpb7N7ZCb2jfSqK4VZw0Pk5v7WNqW5w5RbT23Y3kBW4ynWN03BNKGXW560qrC5ZpycSW57-ZBT83C5JPW37Rhtb7NrMZsW3ndfYD5CGtyQW6bnMRg4MKmT4W6gXBFn67h1zcMQC5z2PC2cVW8zmHY_5y6q_gW7fZL6f4-jxnRW1nY5td3h24psN97zCD0VpbV0W1nPLBF4ZQ_LnW5F7GmG3lRSSNM_Zb_MVxjp7W5qZnXR28d4knW93x_kB5vH45sMM7QchLGm_pW6210tN2DTj0_W6S0-j665y0-HW8Dc2yq7g6qlCM944yxgMWTWW6M2HSl5HFsGKW8dt46N4Pw1VkW2sbPxn10rPtmW2-CW7h2-Bc-KW3B-6Wk3MtK3mW2sG3RG4vgKM1V42c_83nh5myW8N297y7XQqgHVKMxSp6PtWdhW1_WvwW4Q5yHyW4ByNym13fYwcMcTSRKcSF92f2zgQs_02[INFOGRAPHIC: How It Pays to Retain Giving Tuesday Donors](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W1fPTDW8dgB6cW5G8zgb1Hmx7v0/5/f18dQhb0S65M6v3gBLW12PbLM7Nj957W52ptf82yq1LQW1KbsSr46GfxcW3Tg9D952zymmW3tj_4Y5Qt1BDW8Vc0g25lXRcNW6RnLb912s_ZKN7MP8hvG30P6W26W10f27SQYFW95h5V178y0KkW7rNq0Q8WLLZQW75Trmv4Xff5cW1s7R5J37Mm-CW2Lrs702-rzF6W8ySNhF5wny-gW5q6tjR6tjjPwW2rrV6l2GPPD4W71ZjHW1wqhyZW1v_0h22x4-_HW4zfPnx2W1hN3VB71ft4KdxGbW978VrZ2FQgh6W2PvfpT8kWbm6W1TW0fl4NbR5kW52B-rk4l6yd6W3DykqZ1RyfgYN823_HmXskNxW3TVl9C25b22hW2yk6X_4B-nzgW4BGhZH29MBxYW6nHc7r7ypF07W40kRX91TkZftW2s3Xz-2dC5VyW7yD7Fb4QnSHxW6l176w47vPqlW6Qz2Lf5zy6fCW5FprKD19t_5FW6hc0tY7S_bBgW4sxcR66p2gjLW2nCVXP8pWC1LW6_HTl07W83dbVCcBYF10DMSpW7_9dbN29cT98TzqwT1357m2W7zM1-j7QwmkGW4dsTg52_gb4BW4wyNTZ7ZnPrpW2DKS7D4W92BkW8kmHgZ2kMNvyW7sLGct5QJmrRN67ZxmRqcPhdW7s40XT6D7jC80) Giving Tuesday is one of the largest giving days in the United States and it’s now a worldwide giving phenomenon. While our recent report, The State of Modern Philanthropy, revealed Giving Tuesday activities effectively drive new donor acquisition, the true power of the day lies in the potential for long-term support. A nonprofit’s ability to fold new donors into their community and develop them into lasting supporters transforms Giving Tuesday from a singular anomaly to a funnel that fuels efforts year-round. [Read More](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W8SR4dq3r8qVPW78Fs5z42TJcT0/5/f18dQhb0S65M6v5fl8W11PCXF2Kj5dWW68tWpg69D9WXW60sPTQ6bdhYFW27HKP97KBHmTW558Yqm8_yyY6W4bSnp74gbBLxV4lsv96tnGvZW8GTCj02nNmNzN7NqsnZGPG3rW8Rtcdc8XPL-QW4zZNJ46vCTS8W5L9TdZ1XbklDW2lHw7s54g8CbN6g2vF2phJsgV793tk1SRkpGN6wlm0tQyvHNN79D3d5ld1tzW23DmT83JC5dSW3Jy6-x67tXy7W711yTv3ytnJ1W8jqt_s1SY-D2N5SHL4bYF-ZWW6gzJh23CC7vsW1pfP-92ZqwYXW8R92cl51szsvW2QKc8W1c6zT7N8sgRhh7qJwcW7sKMh_3MRn0nVkGyYN3Z_CYxW4T31TM3Jc0F-VpQhHm85DHlYW7wQ-ks65Z_FmVWR4rd7C9JV9W84XSVN7W_Z4gW59VWBs6b1dgRW6GX6kw1Wr-FXW7s5_C74ShC--W2R8mjh3_yBGkW4cRL1Z4PcPvSW8Tdz9r5QdrQJW3gz5CV25k_5qW4RWCNs3GWRZpW161dxQ78q0V3W5gNSMM7lCt9tN5KbpxlBvhSSW3KwqMp8Jxdz5W3lr-rS9m4pZqW49SQhj1LsFLRW998XZV81vf6FW76FHSK8-RgkfN7_5l4fV3lQNf8L9TGm11) --------------------------------------------------------------- [7-Day Marketing Plan for Your Giving Tuesday Campaign](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W1NgbtK363WKzW2dLckK7x0_0Q0/5/f18dQhb0Smj29dZxZKW5dc7qb4T_wzTW63K6CT64kxc0VscLl81SddPTW53DQ4N2N2xQ9W2NTV1t1Vgyk1W2M6JBK8TzqkrW7wnS1s1BMnh9W55F8NJ1TxP-_VqBvjG4gwBS9W4fcH8Z558zB1W7r1M_V62TQBvN3KS3l9bY02SW4sFN9c6PVsPbW6kQpKW3xGfGdW2z8Zcc8pmbSQW1mhW1Y5bxSGbW2kGwS62jGrSFN3cLMY5W8zPzW6dgmw34yv2r0W3LmJLK20Y98hW1YfY8Y711Pj1W5Rpkcd3bqp6WW8XZw4z4yc3CKW3sSDqD5kmcLGW2Jb9Pg62HJnSW50Vp9v52XjTRW5Rjdwj6_HjtVW6g83G15YrBPXW2mwKb64DK7ljW6gMyb94b49LLW5Gd5R536xml9W2-s4fc3PwF8ZW5Q2VSJ6vqz0kW4Vdvfc4V5RjtW47RX7d5-zsxxW5bT5355gZqbgW2lQzwx4ydhGgW5HrH_b4s2dwgW6JGqkJ7jD_syN6H5B0P8BL2MW1NFfl48P4zkGN2JbNchRzWwGW8q5y8b60LmY6W3ghlyq4Qb81DW5L1tSq19rcTfW7g2f_d6gP8rmN8HL4YSnbJ5NW9c7gTh8z-CCsW1mcpdm933g-9W3y19vM3wMXFCV1fmPz7rWBhP103) There is no fundraising without marketing. Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your campaign top of mind and move supporters to get involved. Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors. [Read More](W5K17Vz2Y005xW38HmKH7ltJ2f0/*W73rXBJ69SqhdW3SRrbT9gNwLp0/5/f18dQhb0Smj29dZxZKW5dc7qb4T_wzTW63K6CT64kxc0VscLl81SddPTW53DQ4N2N2xQ9W2NTV1t1Vgyk1W2M6JBK8TzqkrW7wnS1s1BMnh9W55F8NJ1TxP-_VqBvjG4gwBS9W4fcH8Z558zB1W7r1M_V62TQBvN3KS3l9bY02SW4sFN9c6PVsPbW6kQpKW3xGfGdW2z8Zcc8pmbSQW1mhW1Y5bxSGbW2kGwS62jGrSFN3cLMY5W8zPzW6dgmw34yv2r0W3LmJLK20Y98hW1YfY8Y711Pj1W5Rpkcd3bqp6WW8XZw4z4yc3CKW3sSDqD5kmcLGW2Jb9Pg62HJnSW50Vp9v52XjTRW5Rjdwj6_HjtVW6g83G15YrBPXW2mwKb64DK7ljW6gMyb94b49LLW5Gd5R536xml9W2-s4fc3PwF8ZW5Q2VSJ6vqz0kW4Vdvfc4V5RjtW47RX7d5-zsxxW5bT5355gZqbgW2lQzwx4ydhGgW5HrH_b4s2dwgW6JGqkJ7jD_syN6H5B0P8BL2MW1NFfl48P4zkGN2JbNchRzWwGW8q5y8b60LmY6W3ghlyq4Qb81DW5L1tSq19rcTfW7g2f_d6gP8rmN8HL4YSnbJ5NW9c7gTh8z-CCsW1mcpdm933g-9W3y19vR3wMXFCT7tG090M3YM103) --------------------------------------------------------------- Volume 18, Special Issue, September 13, 2018 You received this email because you are subscribed to Newsletters from GuideStar. 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