[Upcoming Webinars] How to Use Audience Archetypes to Boost Your Fundraising and more

We’ve got several great online events coming up in May and June that you don’t want to miss. Not rendering correctly? View this email as a web page [here](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W1tLp_z5hnXGxW2QWX7N9lgXrm0/5/f18dQhb0S1Wf2MQydSV11qC-2qy7pLW1t4fCT3pxwfpW5mfKC95_KDnfW608cb115vg3hW21gtnw1V34XBW29St4M3NW5yYW8nlLgF923RXLW8j_L29509NyLW1HP8sD7J6yK8W71NGdD6hL6g0W9m4RBj4Cz1bDW3Q-9JL8pWxGbW2kr0yD3Xt--XW29ZFr23QRcYJMjz5rMvSg2sN7mFLCKXgNvMW5WLb0m1TnPjMW4501Lp70ZG22W6-h9nW49bfCTN7khjJGkxWBMW4NwmfT3_VL30W2KnCYh3wYhqDW6CgrbP4f2V6tN5f-3H7hcSsZW5S9Wvk4cMB2pW5Z3F_w2z6X5-W8jpnpG7MZvs1N3ZhNblc8g7mW12skgg6T4-TjW3PYTWX7SPhv5W3j88hl3MRk7SW5vHk-b7WHQnKN47MFR3_lF_dW4pCgGy1fzCqvW1LcjD86rb9W6W1-ZMNQ49VypqW6CYj7y2mQd_nN6tKFYLv4hkXW8Gbddx7BvQq1VqLXtB7wpW47W3WD2jK7tWFZNN4jVgz9Y7pmJW1Fdd9V7X4JBWW5DscsL97q0MJW64Czqm7c0gf4W3CN2DG6Lr1fHW4hnY1b2Qnsr9W7QCYsW3YNq8ZW4qbPMN6lggT2W53PNp21lHBJRW8J0dfh9bs6szW6bs8796yK2_pW8zRvmj5qMbzdW2LXh8s87LHwDW8pNxTh7j2_BCVJ3V9y5Sb5wrW9jCqf04H2VsFW8ZqGzb5fq-Q0W5j4pks7WF8rJ111). [GuideStar by Candid] [webinar-star.png] You Are Invited! Upcoming Webinars Hello , GuideStar and Foundation Center joined forces to become Candid. Check out the upcoming webinars across the organization. --------------------------------------------------------------- How to Use Audience Archetypes to Boost Your Fundraising Storytelling is key to effective nonprofit fundraising. Archetypes in specific help you define who your audiences are, so you're better positioned to target and engage them through personalized content. In our upcoming digital classroom, we’ve invited Brad (Schenck) Caldana of [The Digital Plan](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*Vy65Fr4Jz7m0W3gdyTX3T8nmF0/5/f18dQhb0S5ft8YXNgWW7gH1bN5D47MtW243Lq42Sv_FSVw2tCM5P7jh2W5q9cPw8yym6RW60TTb23PnNhsVNcVxb8x14cSW8Bpf2T8mp0TcW5x5KNk7-XB_5W67h1CP8r5GVdW2GRdGZ5wM1SsVphC7_8sYvvlW5tGnYY4BrGCXW1-Yr_k7zLV65W2NnQ5K4bQW_qW6c41Kj8-kBjzW5cyd9t7mVTGrN1XG7pMzJBGzW6mcmWN7zMGQYVmkS6l1MP2pNW1Llgbv2LCCcbW20YClj92LLtFW1YH3KH547p_5W1Rh0392PTltjW6lXDdl1JHkdkW1zXwPY8-hnZjW91hhlM8V23hnVs1L451Dn47rVs3f5z7xS9c9W4gddmY3ZTZyGW3Hx33_8ll1wCMfTlLH1KsX1W1KzlDn7vfMSdW7bqXyY5KZd56W2btnrJ4f_vvRW2jG9Cn5hfQL4W8pMDGL2tK7tmN9gSMJYbhkWhW4pKH1K5J2YhmW42r94_6wQTjXW2pglVT6vc-Z6W7dt8PH2x86cq0) to demonstrate the importance of audience archetypes and to empower you with best practices and practical tools for developing and implementing them in your own development campaigns. [Join us on Thursday, May 30, at 2 p.m. ET](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W3GdW553L_WvZVDJctx2_9Nvh0/5/f18dQhb0S5fy8YXMpvW7gH1bN5D47MtW243Lq42Sv_FSVw2tCM5P7KMHW5q9kQw8B-PLHW8wxbYK6S16VTVZwv2g4XHP4_W8q55mc5y5jh-VV8Zt-1nj43nVN01f-1pNBPMW1QMkzx64QZb6W8rvwMT7nSL7tW5tg24_7WB7WsW3QBjhn1SgSqrW1txG9N6GsfdKW8XNh8_7JMpgyW4mKLs26t6sgpW683Jw64-XZqLW5cz3sk8T59lLW1yh4wV7sB47zVl5L1J2TtvsvW7zvs4h1-Wzy1N6zwKHysdCRFW8P6qzp7zPM16W4hrBg57tqlCKN4k9M0Gm3rS3W49kF9C91LbZWW7mtvqs1HTRVFW2FpqBl1R3JV8W1QMR6W6pmYGPW3HTDNP5NDKSKN8lnxmnfTlLHV1KsX11KzlDnW7vfMSd7bqXyYW5KZd562btnrJW4f_wgR5mZ4YkVWDM002vDb0dW89CBTt4CCKSWW2B5ZHL1_Nqs2W8XdTQj50xn07W5whVJZ3y19vMF3wMXFCHWWSdnhSNz03), so you can take advantage of audience archetypes to accelerate your fundraising efforts. In the webinar, you’ll learn how to: - Create audience archetypes - Use audience archetypes strategically across content - Explain the impact of audience archetypes to your board and staff - Design an action plan for infusing archetypes into day-to-day projects [Register Now](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*VzVykH6c6lyYW3Mwxqr1bwQTQ0/5/f18dQhb0S1Wf2RMZ5KT_q3P3yw25RVC0WfH16bKNQW5FZZs51bz84_W6x6NSx3__d5GW87vNTj4rYK6ZW5HM6KS4NL7TDW7WMF4y4hPLmzW93lSBQ1g1KgQW1vKLft8Dw6R5W8QpkjX6LFz-QW4yQsbL5BkYHkW8szkCm48GqdFW9l5gdT7bg5YxVqMZbj2GtyXkVDlGMk7DVTytW4kRnvq29LvM8N3rl-Sk-FD-dW4JflpY5f6g-XW6zyZdL6xN8q0W5W3fg42RtqsxW7xx47z5zGZW2W1bfBGN5CbrGmVBZCNV72-t86W90nYwh3XMhYcW1ptywT4B9vX1N8Bjt53r5JQBN4yslPshl1SPW2HVNmT46hg4ZW3gzXWf9lDjXRW3K1HZY6TwjXRW3qHnkh7_GJDcW8t7fx76XH3hFW65mX8x4YpGf1W6L7zPq5sC2klN4smBq5qxpxMW1sm6lC4TrhKFW59LVXB5cnfWTVjp4Ms1xBFv7W721rLP1jD2pLW55BSw98wDjjrVc_Tw5108FNJVHl4X-7-MB5dW8HqQhB2BFXjrW1t944y6MfHs1W6v4gjd6vKlV0V5ZyGh15g40NW7VksL26F1njWW6rRvj345CvVwVjC6cR2rmFvKW3177lG3LGRfkW66xLkJ8GbWXmW7Mxnrc85MssSN7bz2scwq2Z5W8MxMxf90HxD4W2LpYRH5wmWh6W8bKm_z7ldbVrW7JxxRb6-hgrBW7B01wk8MpW30W9f8xxv8mQr-QW2jXkSV55XtQCN5P-XjvKNg4_W9d56SC6NCp7FN1RLkvlzz5-1f99p2yY03) (The Early-Bird Special Discount has already passed. Register now for the regular fee of $75) --------------------------------------------------------------- Earn a GuideStar Seal of Transparency Using Your Latest Grant Proposals Your grant applications, proposals, and annual reports have most—if not all—of the information you need to update your Nonprofit Profile on GuideStar. [Join us on Thursday, June 13 at 2 p.m. ET](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W7hyDjw3XDjG_W6935rH6yngjm0/5/f18dQhb0S65P6XvPVTMWVGmVC49hnMLw1YBGpSwDW7Sr1yQ3YqXFXW7SXVkJ2NqfckW1l8LVJ4l-Kr0W4hLjlJ46ljvmW55pkYN5ZVwC_W1r0Lyg5Gh11RW9drR9B87QCPxW6T9cBW4zdXX-W8LKRY755sgTXW6bN9V13TgW34VBQnHY3Km7y0W6L5zNg655ScrW4PBBzj1mR-zqLhqfqs9r3wV103lZ40B7n8W4HRVqF7-7yM0N1fqBtFsH8-QV_lmck4HFDKRW4N-Jjx1RvhSHN3pT1TG4n9LKW5zcVl31qtSwmW3N_4zr6HThnsN6_CrYbBKd2xW8R1fRB3MrXdwW5cYB6f2YhtgDW7DgTGG6FyMSDW22lZdt1s_2KtW98wVR938k5vCW3c1J-L2DJkX-W6TqBfM7rVKDBMRwhMXk7XWkN6G4qkLSccLRVpwmWx54PR3lW29GJ7j7pp81wW84HmkQ5_fXKPW88n6Cq1tkFfVW8Ln0yr8-N7QXW72q-NZ3NvW7qW2HLBcC61qBt1N7JWbgnxLmlCN1HBrQJyf1N3W1BQ_zf30_-nKW1rw9N46_5rzGW7zT8qw6XrZMFW8hMQDf97fPQFW86DXcd7TZylYW5t7cTh9fcgpff9kb53c02) to learn how to use your latest grant proposals to earn a Platinum Seal of Transparency, GuideStar’s highest form of recognition. In the webinar, you’ll learn how to: - Describe what donors and funders are looking for when they evaluate nonprofit organizations - Update your Nonprofit Profile on GuideStar to reach tens of millions of potential donors - Identify existing tools that can help you earn a Platinum Seal of Transparency - Apply tips from GuideStar’s in-house experts to maximize your Nonprofit Profile [Register Now](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W1ghb8498_-97W2gfR4z1Lsp8y0/5/f18dQhb0S1Wc7Bf-yvT_jsn3yw25RVC0WgT2bqtGyN1W-7MVxDVpXW3w5fLN2DN_flW8yh-4Y5GwWb5N1Mzz1_7YscxW1lSZkg7zVyl0N3tmMLKH2ZhWW2k32Qp5f3y3DW2jfsDS6J_6KwW4nGpyr98kXxZW5NMVSV1GTn_JVdQb8633z-CSW2pf78R142YF4W4Zydm328CfKrW2KYkpY6yVXCmN50HSqbStKrSMnSq8jDN-tsW3V93rT50nzXYW2Fsd715mBnWCLt-9nsfBzHW1mmcGZ7zQSdMW2Kh_J472-myjW8SsF_71yDr7NW2SdkLk2cFW3DW6m73pk6NJ2tXW15HZ67850r6wW1BJmxn2xTgLFW6kn1Zf44Lw1dW52XDf54d0M4SW6cRKJp5KpDn1W15X5bz6w-2Q0N1jzltbq0Kf2W3RYzl06bPs2wW8-Rz-88mfDQGN3DN0QsvCYmPW5GXK8611HwCcW1N5hHH6gC1vmW45rC4s2q_p8ZW3vKcVb8kXlLnV9b_pT3Vy9YtVp46Xn4tkQP7W8Jd47t9fYWwQW5BDg2z3QBdWbW4bzhcc8T-K37W4Y04kK3LY3chW64Yc0d7cLpWTW1ZF-G-4c24gdW1bGmvz8Y9np5W2_3ppb6r_q4TN7Q7JcDx3Yr5W2wzKGT6CTKZqW1Bnlf095w34KW1sFRXt4l0frsN7sXh2xQRPM0W8LJDt94pB80gW75ZLTF5PGcpWW4C5Cqr6KXF6sW3kyKsN8GzzChW7TJXNr9503w1W3vD1cX9l8v4BW1LKCVp8WnykXW2Q4J6j9lNlM0f4sSLGP03) (Free to attend) --------------------------------------------------------------- Is Your Advocacy Making a Difference? A Framework for Evaluating Your Campaign - Part 1 Advocacy evaluation can help nonprofits measure and understand the impact that their programs are making, but it’s not always a seamless process. In our upcoming live, online training with Nancy Latham and Elba Garcia from [Learning for Action](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W132yMV96_YVFW9cd6rV1X57Yf0/5/f18dQhb0S5fy8YXMpvW7gH1bN5D47MtW243Lq42Sv_FSVw2tCM5P7KMHW5q9kQw8DsQm8VS9vKl62T1rNW1mjgZv8rC9WkW8tzLyD5y5jh-VV8Zt-1nj43nVN01f-1pNBPMW1QMkzx64QZb6W8rvwMT7nSL7tW5tg24_7WB7WsW3QBjhn1SgSqrW1txG9N6GsfdKW8XNh8_7JMpgyW4mKLs26t6sgpW683Jw64-XZqLW5cz3sk8T59lLW1yh4wV7sB47zVl5L1J2TtvsvW7zvs4h1-Wzy1N6zwKHysdCRFW8P6qzp7zPM16W4hrBg57tqlCKN4k9M0Gm3rS3W49kF9C91LbZWW7mtvqs1HTRVFW2FpqBl1R3JV8W1QMR6W6pmYGPW3HTDNP5M7N8MN2nBqGJcZLWRW86l4pC8xTkVTW8h2wmq83lNT4N5rVXj0pPQG6W5g-Xjw1FXRbRW5mRgWy94JPkSW78xfst7TqkJ3W1_7vxj4vgFP7W5R2RL-6BVD5MW2TB1W_4Q-5SVW4HzlYR59fx3f111), they’ll share a framework and best practices for measuring progress even when there are setbacks. [Join us on Thursday, June 20, at 2 p.m. ET](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W2BG_Fs6MJW0HW4GfWbm1XZvrr0/5/f18dQhb0S5fy8YXMpvW7gH1bN5D47MtW243Lq42Sv_FSVw2tCM5P7KMHW5q9kQw8B-PLHW8wxbYK6S16VTVXx5BR4XHP4_W8q55mc5y5jh-VV8Zt-1nj43nVN01f-1pNBPMW1QMkzx64QZb6W8rvwMT7nSL7tW5tg24_7WB7WsW3QBjhn1SgSqrW1txG9N6GsfdKW8XNh8_7JMpgyW4mKLs26t6sgpW683Jw64-XZqLW5cz3sk8T59lLW1yh4wV7sB47zVl5L1J2TtvsvW7zvs4h1-Wzy1N6zwKHysdCRFW8P6qzp7zPM16W4hrBg57tqlCKN4k9M0Gm3rS3W49kF9C91LbZWW7mtvqs1HTRVFW2FpqBl1R3JV8W1QMR6W6pmYGPW3HTDNP5NDKSKN8lnxmnfTlLHV1KsX11KzlDnW7vfMSd7bqXyYW5KZd562btnrJW4f_wgR5mZ4YkVWDM002vDb0dW89CBTt4CCKSWW2B5ZHL1_Nqs2W8XdTQj50xn07W5whVJZ3y19vMF3wMXFC34M_f5RhfP803) to expand your organization's data collection practices. In the webinar, you’ll learn how to: - Address some of the key challenges of advocacy evaluation - Make the case for advocacy evaluation to your leadership - Identify options for progress indicators that will represent advocacy success - Choose the right set of progress indicators - Add methods specific to advocacy evaluation to your data collection repertoire [Register Now](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W5NC84P5MSzCrW32Qk8Z2_9M9-0/5/f18dQhb0S1Wc2RMZ5KT_q3P3yw25RVC0WgT2by7fDW4z4dYH6LsBBxW4lNR8p4n8kFBW86knHt80wH-cW4lnj3C4MY60bW4j-dnB5MvX15N99fQLqG0l4rVtztBG8Lt7Q6W166JCN3qNt_mW2b-Hh42LK7LtW8RBmfm24kGjDW4H0MYH8hH5L8V3vnCS3H-NwjVkGCzF3QZR2qW4ljqjf6GsZ3HW3MSyFK3R7HkYTPGKQ2dfHH_W5xDcRB1v-FlgN7428bPbpBkTW3jJLns8sKf1kW2KNybh1GbKdMV4h8nC3f3lKBN2ktXRHZKsBWV5VyT91Vg55WW98_24F3Ypg5KW7M3TR-1CtN7LW90bPmc5WdSTGW17GDD79bGdQFVmcWl828LT2zW76s9ds11lBdTW9f5RWV1BNdtxW1S6jKV1cDpBvW1HPcnR6DS_2fW184Jmf6WBThxVHKr3W4WpSdqW4QwPrB6nv9LJVjv0s87NVpH5W1NXC5F1dGZL9W1L0V5S1W78LyV4CjX18z55GJW1StHz74tsndRW5LlJG24Mc9B6W1zQCbB1KhC2rW6HjGGz15xL_zV8Wg5T4tKSLSW7SnZbt2RY-_NW40bzSM25NgQkVkBrP676V_N4W7cw-wS58hf9pW7gBXBk8D-S4RW3QXGr04qs7zKW5bVHPm3YGRCKW3-kvHF63sQB4W7QKQq883M8jkW54Rv3q7M9sh3W29xZF_9c2JhyW4ySJjl89HstBW9k3-wB8SqvYwW4FQYDR3P4B1dN3qK_bzKNg4_W9dByPr89gWw1N3-C1bz5YT9tf1z-zW803) (Register on or before 6/12/2019 to receive the Early-Bird Special Discount of $49. On 6/13/2019 the rate will increase to the regular fee of $75) --------------------------------------------------------------- P.S. Don't miss out! Be among the first to know about our upcoming webinars: [sign up for Webinar Updates](W5DCMkR7Z8vsjVFBfF_5c5SmQ0/*W4_wZz97kWjhGVSn7Bz5r6rzD0/5/f18dQhb0Sq5M8YHsrKW7gH1bN5D47MtW243Lq42Sv_FSVw2tCM98slW2W2K4R9r8Zktf8VKzDTR7HY1RrW30TNSC567W4cW7Kf5mH7rD8MmN32WD1tHBXdDW54GwPG4fsD00W7Mbdkz5WH9q6W2KNlcs6vbWHDW41_Wbv3SQgn2W3_CV3g3V_TcnW5bnx8R20Y98hW1YfY8Y726W79W5L1yJ85FxwvGW7Y2_Qh7N-2RCW1GgGq81YYV5xW72nt_y6sxy0GW1gMqQZ7m1TlqW88jl5x639CzqW1wmt5C7JNdkXW6DC7HW715Z-rW7l63_b6Wp2QrW6NkRvh1Pq7CMW1PrndY1TjVrPW7FJ8ft6YqYwpW7sVPbJ25T7BXW7ZBX451XYtwgW7qclHJ1vCxNSW5VfyXt1whwylW7b5d1h795QcbW1fxc9P87FBzvW5hvBfc21GqQ0W4YvyDK3d0zvxW4p7yDT2Byr4fW5x4_nP5x4VSdW1pgxYM5qR5DhW3d3Gkt2cF1YdW5R34kl1ny5pjW8Rj6lF4X-4xmW6pJMtx3-gzz_W8YzkBt2j-MBlW3RGNK-5N6bSyMdSQk91_P_pf7hrPnC11) Looking for support? 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