Newsletter: How to influence word of mouth.

  Hi {NAME},  Word of mouth is the fundamental way to get your business, brand, or product out into the world. But word of mouth isn’t in your full control, which makes it intimidating.  In this week’s newsletter, we’re learning how to nudge word of mouth in your business’s favor.   “We went to sleep on word of mouth because of the rise in social.”  - Jay Baer, marketer and author of Talk Triggers   What Is Word of Mouth Marketing?   Word of mouth is all about eliciting an emotional response. Because emotions spread, not perfectly crafted sales pages, email campaigns, or SMS messages.  Unfortunately, word-of-mouth marketing tends to get looped into other marketing tactics like influencer, affiliate, or gorilla marketing (remember that fad), but it’s different. Let us explain.  Word of mouth marketing…  …isn’t something you can buy. …can’t be strategized by a consultant. …can’t be forecasted. …is difficult to measure. …is beholden to timing. …is the most cost-effective marketing strategy.  Learn how founders are leveraging [word-of-mouth marketing]( to grow their businesses.  Word of Mouth Marketing Tips - Reply to every mention on social media (positive or negative). - Study how your competitors talk, and do the opposite. - Send a co-founder on a podcast guest tour. - Adapt ideas from other industries or brands (Liquid Death is a perfect place to start). - Get out in front of people in person at events. - Create a logo people would want on a t-shirt. - Give customers that leave reviews free stuff. - Invite customers to your office or team events. - Hire customer service employees that have a personality. Don’t Spend a Dollar on Marketing: Alexa Von Tobel is the founder and managing partner at Inspired Capital. She says that early-stage founders shouldn’t spend a dollar on marketing. [Here’s why.](  [Adrian Grenier]( [Need Support? Talk to us.]( [Get More Marketing Training](     [CAREERS]( | [ABOUT US]( | [COURSES]( Love entrepreneurship as much as we do? Join our community: [Facebook]( [Instagram]( [YouTube]( [Twitter]( [Spotify]( [SoundCloud]( [LinkedIn](      This email was sent to {EMAIL} by support@foundr.com. You opted in by signing up or receiving an epic gift from us. Level 1, 60 Wilson Street, South Yarra 3141 VIC AU [Unsubscribe from All Emails]( | [Edit Profile]( | [Manage Subscriptions]( | [Report Spam](   Â