Flippa’s 2022 Insights Report

A note from Blake, Flippa CEO: Buyer Demand Skyrockets in 2022. Demand & Supply Likely to Increase in 2023. [View in browser](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9nt5nCTJV3Zsc37CgZm9W6bNP9G18_xDbV5nZKv4tkmrWW6ZmFW770N0ypW397rfh6vQGHBW4149qQ5W6jdGW73v5c_52rMvXW6WpgLL162rbRN4ZVyNYTv5CMW3qH9MJ44XXPLW2PK_lh6dPhspW4rp50q3b-k8bW4lq4vM1h6pVJW4CjBPw3Z5mKVMF6DxYQZm2NN5Rdck2Tr6-QW7TKJML35Yz6jN2cKmNSkMqv4VYyQrR6VKdxmW2GMPfv5VMTGMW5cBDVX4mkvzlW3cGFLj1N18LxW1gKGF07K1JWMW1Q_S-T3BX7-vW7N-cv662z4XsN5VpwT-KCGDkVg0wMq5tq4tnMwcf4ndQsz-W7HKl0H495QxPW1QXRJf4r3xfCW8qffcD6chft_W2880ZN3r1h-dW1G2h9_1BnmX43bPG1) [flippa_dark] From the CEO: Thank you. In 2022, you and the rest of the Flippa community accelerated buying and selling with 14,232 sites, stores and apps changing hands. So many more of you joined the largest marketplace to buy and sell online businesses too. 306,232 started your journey and over 170,000 of you demonstrated buying intent with a combined buying power exceeding $36 billion. More institutional and company buyers joined this year and they showed their purchasing power making up 58% of the pool and representing 77% of Flippa’s Top 100 highest value deals. You made it clear what you want. Of the 4MM plus searches on Flippa, Shopify owned the top spot with 169,000 queries for Shopify platformed assets. BUT content is still king. If you combine queries for blogs, adsense, affiliate sites and other related searches there were over 300,000 queries for content related assets. And, despite the market conditions, multiples are not falling. In our 2022 Insights Report we’ve documented multiples on online businesses sold between $50k and $35MM. [View the report here.](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgZg_W429Gkw1XKTl5N6Hgmc0hK4d2N12jGVg-FnbdW3NLb5y5B7zdcW33zHn38F2pC9N1Q8D8kK0bt2N6jVGrBvg0x0W2LDSK32pvRpyW1qVC382yQ2K0Vh9N6s6JSZwQN2DYP9t60NS4N2v3_5qJK7qKW6LTMlJ3l6Nf1W3fMjs79f_jBmW2X3M7q7KB1k2W6qC99753JnrBW7gsPYz61_5NGW2Mw_3k72FbBWVJ4gqY1QBzMWW5qkth-7291qjLMhzjdBfh-W1jMPSx325QQS395R1) Business owners in 2023 will be able to capitalize on a new segment of buyer entering the marketplace. As mentioned, we have seen very well capitalized strategic buyers and established operators enter the space in record numbers and our relationship management team is reporting high confidence as this cohort moves downmarket where valuations are more stable. To put it simply, acquisition activity is likely to grow faster when alternative pathways to growth are increasing in cost. Deal making still looks inexpensive to sophisticated buyers, with many buyers recording 25-50% annualized returns. This should translate to strong results for online business owners looking for an exit. Those with consistently good performance will be rewarded with good multiples and in the face of the most challenging economic circumstances we expect the market for online business M&A to flourish. [Read the full insights report here.](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgG0FW4kHY142wrKjzW3w7gd-5LRYx_N98-ltXklvQtN6X2RGhjnhVqN61vqHY33-5-W2lYSWp2DnN3fW6tYW7C7T8W_HW5Q4mB04BbRd2W86pbSX2MQywvW8L937t7x-LYpVJTMBL2J85fVN6sqP3mt5ZK2W2sr22z2kQWCfW1C0gsY5PYPMcN3Ffyj9pTL9sW127s3V81rY8pN8lbG-fNk07PW2W-llr4llmKbW1HG-bz8RlC9MW2d13jN7KkCvgW1TcNJ15TfJ93W3Lg_yX8HDLSt35X81) – In 2023, Flippa matched the insatiable demand by adding a range of new features and offerings to the marketplace. We added: - [Deal Room](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgSg0W3ZFMRZ1qp7Y3W4crJ507J2KzWW1vfHb7398VcwW87dJm62cDW0fW2ztHnP4-T7n4N5YPnM1b2W02N556s89wH5D5W92gX5x8_5HsCW53zkHM8C0D9HV2cxgz41xz4jW98F2Z93GQ89dV9L3LC1FnscPW8DBnq34LBq80W3GlFB56mGSW6W7847NP2ffljzW2D5jJQ6RcLFVW1Px4Tk8ydpFfW2RB5Gv55PkYMVRPccC3CCtt7N1xrbq0XJT4l35Cv1) where you can submit letters of intent, review and shortlist buyer / acquirer profiles with access to acquisition history, [verified funds](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgSn5W5dQQ6w1V3QZVN8b0BVGLLfCHW7gzqB77z-ZPhW8LnMtZ83xsg2W4Q8C3Z7NNBBbW21JvLF6B7Z-nW1nYW855X3Ck-W3NBxkw64DpPcN6hQ2YmfcGyQW8v2_4442m6jVW5FbXpf4gLbWwVbZd6R9gNdvYN4gKwzqM-n68W1MCkG_3Bmz-rN7fMlCsh0Y_dW1378LQ6pZvM6W38nHhN19H_9dW85qL1J7QD173W5Kg4H38D5JcbW3hY-kf62J15gVHj9-k87dSccW1gL1NS8KmtcX37191) and more. - [Data Integrations](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgCdmW5KFJYB5-TRY8W6J3V5g7HGV39W5mCcyt7ZF_QmW8xh6298WHZ6QW5FqgXf9508fFN3FWmFJk067YVVFxdM1Z3Lk3VYnFG35D58dPVgB5Q-2D09WcW4ChJWg6SlpT2W6KygLC49nMKxW318YGw5GNrsGW87PLFM3ql6NJW1JP0WM8PL2gsW8KGVGz1vssjDW5c6Mc77FxR_DW1Fz3SC6j9BPyN6fPx3l37vcWVG48pb2l8XVSN5tKKJb3wdkQ38101) from Xero, Amazon, Paypal, Magento, BigCommerce, Lazada, Shoppee and others to take our total number of data integrations to 15. - Vetted by Flippa with full [Financial Verification](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgDl4W1J3bvD7STX26W43YfLS7gy-NGW96z1sP1PKdNbW7-XFDf7STQrWW1q7VS8256Z8tW28-G4k3hfFVLW1Jg-rg2kHdJ_W3N2R118chJcFN7V5l62WBpBhW6R2l_s4lb8JGW6TNJDB2p8hK8W2ycpjl2vQNw1W8KD8bB2FJr76W7X9jYH93-jXfW2YtgZj5FW7lYW8k4mjj4ddNqQVyMGqQ6NpGn2W4WLDZ98Tkd3fW1nFRs11vwH9lN3gxxrVtcQKPW82y5vQ6htNddW7gGyx96572_-3d8k1) as we continue to offer the largest selection of online businesses for sale on the planet. - [Multi currency](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgP3gW77r1727FtQNmW8DXSnZ8czckJW4dgwBC457h-9W6wTdF84sBWhjW6VfXMy6Y9xsLW959v4C5qFmkZW4sL8dp1yylmcW6Yw2886WsjNBW4HK-4D820nr5W6WyV604y3gLLN9g9yzmWhl0fW5X0z828DPb2BW4J3_RC5nnJlHW1c8LT959rX8KW3kC-w08xLz9bN4v7G-Dcp_81W8sKTjK2ZxCzGW3YVtLy67cs6tW3FMXMf5Yt0NwW5XLpnk5lB91N33jR1) to support a growing business owner base out of 13 different markets. - [Global advisory and broker teams](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7Cg-l9W4GgS4S5Jb2GsN9kr1HhL66xFW66Jw9736CKG0W4dp8RR5Qfpd7VP79FX2W8FmhW6XqcWB6DrNLsW6gJdgX72zCKwW6sfVzx1zxSv_W8PhCv579-j-PW6J_c-R2v3vtMW24fhnP8qShDjW988rjM7-ShfbV2tMBR8jL262W2Plpbq8w1L8jW96x7Bf20RJ_-W3TcY8D3V3qwbW7dcgcN7ZPDfKN1JJn_nlrs5MW1BgN247wZZcrW5Wg-783nN49j3mzt1) with new offices in Amsterdam and London supporting demand out of a fast growing EU / UK market. - [Benchmarking and insights](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgYycV-WqJM5nTsc7V5SpYQ7zrtp4W3HHT-d8H2ZtJW52wZsC8gr_n6W8tp5LY4HZKDqVFyz5P8YXP65W5TW_gj10FJnRW5wjmpy9fxjPtW4qzB1l6g0pn9F2fZw5kwfHdW83vxBc6dH7WbVbxCHp2g_c3gW7hgQ6G24TGB9W60V3yn2ntDVNN7GznmbRp8W6W7T0nWY6MYn_cW7SR8xB4Xw8-lW6s-4vq9bXj63W4Lm9x2864dghW5Q7LvR6BNjspW8kC-CF4JsyRFW3RM-Mp2hXKqR3c4l1) enabling both acquirers and business owners to transparently compare business pricing and values plus performance data. We also expanded our marketplace with the launch of Flippa’s [Off Market](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgCxLN3tLB4GQgNfWW8RDsYX3WTFlvVNVYNG7vSSwVN3V31yKkvDKTW2k4D5923qqJFW78Gvf83bSjDyN1R3Md6T34qFW4RjVhn2gpcd0W22xj-B4jyC8lW1FY_T73C8jyQN1m8QVPRMKlHN4XSySTgCY9JW2Lgnpn50yqvwW3ZQF8D1Zsn8MW5l5Zby851-pCW5gJwkz9kXKJhW14KsKD592M8gW5G5P4p73k18WW3ZZfH64k3PJ8W4nGNjP6yvfF933z61) and Flippa [Invest](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgVJcW1K1mV85W4XSWW8mR93B6-hgVcW8DDHqp3GKBhNW8Vdxtm3y_RY1W3NBgkN538GnxVk3D7F42zXJZW70RlXz4FzLZ5W6zSqZ88LC_l0N3Fqq5ngVKdPW3Zk0df3f4NYnN6b3985qMMqhW3X45ws3k7g80W3-YnZB1c4Hr_N15K3Glh8df1N6NnHYv4gZMFW777s_71pHtYVW4rgWtG6cf0BpW4gz1Kv8GvxGfW8rkScX56T4GvVdLJZW4DkJ-B3d4-1). These innovations set you and the rest of the Flippa community up for a successful 2023. We are committed to continued growth and improvement and take our responsibility as the #1 marketplace to buy and sell online businesses seriously. We will continue to pursue our mission to become the investment bank for the 99% by democratizing the exit and enabling a pathway to ownership for all. Finally, we are currently running a large survey to further understand sentiment among business owners. We have 1300 respondents so far and will be releasing the survey report in mid January. We would love you to participate and all participants go into the draw for a $1000 voucher. [Start the survey.](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgP6NW2xG0Z17xJmd6Vyx2Zf6gc4q_N5HQRB1HvHJFW7kQ51m2lSx6KW11qtcw19HN68W4H5vgd4ZFH00VQjyNc5lrCFJN3MVK-HyJnntW93V1342V8LZgW46V6xx5kvTxGW9b1t0d8-pBPnW7vmNHG7SmRx4W4J9Pnc5P2GPWW94TGq-23kbMLW3jr4XF4rgDwPW2fhSnn4GT3QCW2JGvWB57j-52W22jf8x7zvrYhW3NKDDw2Jv4Z4N8MGbHK6pxQp38KT1) Have a fantastic 2023 and thank you for your continued support. As always, we love the feedback - contact me directly at CEO@FlippaMarketplace.com. Blake [Facebook](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgXwdW6h_syR6csV8xW5ZlQx52CKmG-N4JDqlNNYJpsW1qs2Tk4RcVbsW5H5ML-8TPtp0W2TdW0H99ZYrRW43BPXq3pNv2nW81TrBc8n55tNN8R_VPd8lP7bN1W79z6Csq3MW8y0Vs660plzpW8_w8Gw9khxNWW4-fgVr3xyHmgW9jxmp7859zlFW3WNJyy96hC81W5PjX1N8K4MvcVwyq5882Nzl8W3ZpqLx6dX1sWW2PkV5C8NsL9TN4f6g7MSmrYG38cK1) [LinkedIn](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7Cg-2rW52c-p7788lk5W6pjcr18CnQ8vW7grvTQ45Thd0W5P7D5y7dCpSJN8vk-HZpc3TwW1lD5r28fFc84W2DkBvy4Sh_CxW8QpQX64ZT_zmW6x3HFr43RHT1Vtjn-54RWZLTW8yng9t24G6DMW7xvj137zl3p7W8shL6t8b1XYkW4-8Sw368N28CVCftTQ8jckjKW7SwSv966YcxmW5QSqpL7L3jw7W1vY4K088Xh8QW54pfBq5mF3k0W1D-k9y8yWr8r32lM1) [Twitter](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9p33q3n5V1-WJV7CgX11W1dYkbj4y1j0-W95K_jz9f281wW1Z4k7t2Sb4VTW6-Ft8g5TKb9LW8HgmKf1ntBG-W7jsdLh2btBnFW2h8-2B5XkSkgW8WbrQ-1cTh7-W1f7RGM6HfYG9W69y6-x2qn358VRrDRp7njHYJVb1K0w5-WGJ5W6T1pbG3R2JC0VLKQd163G4B_W87YX4T5nx0jZW9c3RdF8fFYHWV1RWm62c-QHvN5RgB2Tn7PC9N44B4htxQMVQW7cMfwm1gcYBb324J1) [Instagram](113/d2q1V504/MW8FVc_84YxW7fVcH_3kJzCHW2gkVcw4Vb6MdM_h9pm3q3npV1-WJV7CgJ6JW3L6SM-2Yh4PQW5qZLh66RWqCLVfwmfn1__mThW7y-m_x5t0kJ9W1b1tZY8wh4BJW2PGBq14mV83CW336mRf5ZxDnnW5Vw_S94ph-WZW4yYYYN7Bg3CnW4CfZkk6SFBfpW68549k3mXsd3W5_b12c1nsp2qW9fs8jP1g3wR5W3N9Y5f77CX-VW1QHp272kyMjgW34SpsP5q54sGW1BkSG_2Zmyf7W7nDMhn3KSl-RVwmScd8nGFtrW8VDGcv5rvL-YW2rVq9R94JJT3W6m07kn8t3TJb33Zc1) Flippa, 3000 E Cesar Chavez St, Austin, TX 78702, United States [Manage preferences](