CEO Update. New buyer? What should you do. Plus, new AdMob integration.

    A Message From Our CEO  Hi , Buying and investing in a digital asset is a fully involved experience and I often get asked my opinion on the buy-side of the process. I’ll detail that here, but generally speaking, I would say that some buyers are hasty in their action, perhaps pushed along by eager sellers, and many don’t work through a tried and tested process. So, what should you do? - Establish a Criteria Detail what you are looking for and why. Enter this into a spreadsheet and score each asset out of five for fit. - Document Non-Negotiables It can be easy to get caught up looking at something that is almost a good fit. Don’t get drawn in. What are your non-negotiables? These will be different to your criteria. Limit it to three things. Here is an example - -Must be based in the US. -Must have been operating for 3+ years. -Must be in either the health & wellness or fitness sector. Think through yours. This, combined with the above criteria, should ensure you are looking at the right assets. - Create a Winning Sales Pitch and Establish Trust What!? Shouldn’t the seller be pitching me? Yes they should, but a good seller has options. It’s up to you to ensure that they pick you. You want to warm them up. You want to establish trust. You want to ensure that the level of rapport you have established sets up a smooth asset transfer and transition. Write down your introduction paragraph and use it consistently. It should start with you...who you are and why you are interested in this asset. For more detail on building trust and negotiation, [read these articles on the Flippa blog by Saad Saad](. [Saad]( is an Adjunct Professor at Columbia University in NYC, where he specializes in negotiation. He also knows this space, having purchased and sold digital businesses previously. - Put forward your best offer, but leave some room for growth or fixes. I recommend leaving aside at least 20% of your budget. So, if you have a budget of $100,000, you should only spend $80,000. The remaining 20% should be left aside for working on growth and optimization. - Use Sales Support Services Always do due diligence. Flippa offers due diligence products and partnerships you can tap into. Just ask support@flippa.com. Plus, leverage our post sales support team, contracts of sale and tap into our exclusive Escrow.com discounts. I hope these tips help!   What else is new at Flippa? Today, we unveil our new AdMob integration. AdMob powers in-app ads. What does this mean for Flippa users? When a listing hits the Flippa marketplace, it is scored. The score is informed by our proprietary algorithm that takes into consideration the listing, asset and seller quality across over 50 different variables and we tweak those variables monthly to improve the results. We observe what sells and often add more variables to increase the quality of the algorithm. The AdMob integration will assist with this score. It will also enable sellers to connect revenue and performance data directly and for buyers interested in this asset type, it will enable buyers to verify performance data at the source. This is our fifth integration and you can take a [look at the detail here](. As always, reach out if you need anything. I am at CEO@FlippaMarketplace.com. Regards Blake     This data in this email in so far as it relates to a business or asset listed for sale on Flippa has been provided by the seller to Flippa. Flippa has not independently verified any of the information about the business and assumes no responsibility for its accuracy or completeness. 

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