I got snippeted

I'm having an absolute hoot working on my site these days. Enjoying a few wins. Suffering a few losses. I should say I've discovered the main culprit behind search traffic losses. I call it being snippeted. Getting snippeted is when Google snippets pretty much intercepts most of your traffic. In other words, fewer people click from Google to these articles because Google provides sufficient info on the topic. The good news is I better understand what types of articles and topics people still click through in my niche. The bad news is that my site had many articles that got snippeted. What am I doing about it? This is highly relevant because AI content on search pages will be snippets on roids. Fortunately, I have plenty of data to help me going forward. All I have to do is look at the types of content on my site that still hauls in good traffic from search, then publish more of that. That does not mean I'm giving up on all this great content I've published. Here's something you may not have considered. The same article can target different keywords. Not always, but sometimes. It might take a bit of editing to re-frame the article for the new keyword but that doesn't take long. Here's an example: Search term: "Must have craft tools" Check out what Google displays: ​ ​ With the "9 more" drop-down button, you know that search result is definitely blocking traffic to sites that go after the same keyword. 3 ways to tackle this Option 1: Go for the actual snippets Each item in the generated list above drops down with links to three sites. You could re-tool your article in an effort to win some of those snippets. Check it out: ​ ​ ​ The problem with option 1 is that even if you win some of the snippets, it's not likely to send you all that much traffic. The other problem is you won't win all the snippets and there's no guarantee you'll get any of them. Option 2: Reframe your article to side-step the snippet How could "Must-have craft tools" article be reframed? There are three approaches to reframing this example. - Drill down further. An example would be "must-have craft tools for school supplies." - Go broader. Examples are "Beginner's Guide to Crafting" or "How to get started crafting." - Change the keyword to avoid the snippet but has the same search intent. Two examples are: ​ - Craft tools checklist - The 10 best craft tools ​ ​Is it a game of cat and mouse? Do these methods have staying power? Maybe, maybe not. Going broader would have staying power. However, only time would tell whether going broader would help or hurt. I believe it depends on the topic. Going narrower would probably have staying power, although it wouldn't take too much Google snippet AI computing power to generate more similar snippets for long-tail versions. Changing up the keyword would be a crapshoot. It could work today but not tomorrow, given the intent is similar. Option 3: Topic domination Any way you slice it, getting around those snippets is hard. Option 1 on its own is too much of a crapshoot. Option 2 lacks the staying power I'd like. Option 3 is a combination of options 1 and 2 and then some. I would hit "craft tools" topic from every angle, keeping the needs and search intent of the beginner crafter foremost in mind. I'd break it down as follows: => Cutting tools article linking out to individual articles on the various cutting tools. => Adhesives for crafts article linking to individual articles on different adhesives. I'd also set out separate tool lists for different craft categories such as paper crafts, sewing crafts, etc. The starting point would be converting the "Must-Have Craft Tools" list article into a "Beginner's Guide to Crafting" which would serve as the capstone. From there, I'd link to the many articles covering the topic. AI hurts and helps at the same time As you can see, AI in search will hurt but AI tools for content generation help to go after more topics fast. Let's say that what I set out above is an attempt at evolving in this changing industry. And this is why I'm having such a hoot these days. While some articles of mine have been snippeted, I'm doing exactly what I set out above to address it. I may lose traffic to some articles, but the ability to create more and better content faster I'm building a better website. How to organize and keep track of all that content Anne of Yeys.com fame is a master in covering any topic extensively on her many niche blogs. While she's a keyword research pro, where she truly shines is her content planning and organizational systems. She's published thousands and thousands of articles across many content sites. Along the way, she's developed rock-solid methods for organizing it among her extensive team of writers, editors and herself. Many have asked her over the years how she does it. That prompted her to put together a [mini-course]() (coupon 100OFF) where she reveals her precise content planning and organization systems (basically runs her entire content workflow). Normally this mini course isn't open, but it is now until the end of the month. Better yet, it's on sale. Use coupon 100OFF to save $100. => [Get Anne's content workflow course here](). This offer will end soon. Jon Fatstacksblog.com DISCLAIMER: I'm an affiliate for Anne's course. I'm also happy to promote it because it's helped me. Anne and I have long known one another, and so I was fortunate to learn her methods long ago, which has helped my content workflow. ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | #317-2151 Front Street, North Vancouver, BC V7H 0B7