This could be the costliest mistake of my blogging career?

Today I regale you with what could well be the costliest mistake of my blogging career. Before I get into that, just a heads up I added another video to the Fat Stacks YouTube channel. It's titled "Bouncing back stronger: Dealing with niche site traffic drops & loss of passion". ​[Watch the new video here](=). The other day I was yakkin' away with [Shawn Hill](. We were talking YouTube strategies for niche sites among other things. I then remembered I had an old YT channel in a niche I bailed on long ago. It's not the Fat Stacks channel I recently rebooted. It's in a B2C niche... product oriented. I decided to check up on that channel. Surprised is an understatement. --------------------------------------------------------------- -Sponsored Ad- KWHero AI - From Seed Keyword to Content Plan to Quality SEO & NLP Optimized Content in Any Language… in minutes​ ​ =​ Why choose KWHero? ✅ Lightning-fast Keyword Ideas, SERP & Competitor Analysis ✅ Content Editors with NLP suggestions based on your competition’s content ✅ AI-Powered SEO Outlines ✅ NLP-Optimized AI Content in Any Language ✅ Customizable Outline Builder ✅ Simulate Human Writing to ditch annoying AI content detectors ✅ SEO Content Planning ✅ Publishing to WordPress ✅ Sharing & Collaboration ​ ​All Fat Stacks subscribers get the $29 plan for $0, forever! (if you sign up before our official launch on Monday) Sign up on [KWHero.com](=)​ -END SPONSORED AD-​ ​ --------------------------------------------------------------- The channel is a run away success despite me not looking at it for years. Check it out: ​ 12 out of a total of 18 videos performed beyond anything I've ever come close to before. Sorry for not revealing more about the channel but I'm likely going to reboot this channel with numbers like that. 3 of the videos are excellent with respect to content and production quality. I outsourced them to pros. The rest are okay info-wise but deplorable production quality (embarrassingly so yet they have thousands of views). I made the deplorable videos. They're a joke but still work. The key here is I can outsource the videos for this channel. All. Of. Them. I'd be doing myself a disservice if I didn't. As you can see, these vids are 6 years old. Most of the views occurred years ago but still gets views. ​ I like to think I can spot decent online opportunities but I sure missed this one. What could've been? I could easily have cranked out one video a week since then. I'm sure had I taken advantage of this early success, I'd do more but let's be conservative. 50 vids per year x 6 years equals 300 videos. With a 30K views per vid average (I'm sure the average views per video would've improved had I stuck with it, but again, I'll be conservative), that's 9 million views. Suppose I took full advantage producing 100 videos per year and increased average views per video to 75,000. 600 videos x 75,000 views = 45 million views (hurts to look at that number). While the YT ad rev would've been okay, every one of those videos is about a specific product costing $200+. The affiliate commissions could've been outstanding. Why on Earth did I stop this channel and niche? Talk about missing the forest from the trees. My primary goal back then in the niche was to rank the blog (reviews). It's a competitive niche so while I ranked the long tail stuff pretty well, I never ranked the money KWs. Looking back, I didn't stick at it long enough nor did I do any off-site link building which would probably be necessary given how competitive it is. Ironically, I launched the YouTube channel to help rank the blog posts. When the blog posts failed to rank, I bailed on the project NOT realizing the real value in what I was doing was the YouTube channel. Back then I knew squat about YouTube including its potential (clearly). I still don't know much but I do know enough that I could be sitting on a goldmine here. Glad I didn't delete the channel or the blog. It's all in place ready for a reboot. Are you sitting on a goldmine without realizing it? You might be. Take a look around. Despite the channel's potential, I won't be rebooting it. Here's why Rebooting a channel in a different niche would be distracting right now. What it did do is inspire me to fire up a successful YouTube channel for my main site. I've been kicking around many ideas. I think I've settled on an approach. A few ideas were complicated. I scratched those because the smart play when starting is to keep it as simple as possible. Fortunately, I have a proven concept to built onto. I've thrown a handful of video concepts at the channel. Most tanked but one did well. That video is sitting at 13K views (it's not a short). I'd be a fool to not capitalize on the approach that's proven. That's how I grew the site to begin with. I focused early on the first topic that performed well (after throwing several topics at it). And get this, the first video on the channel that worked well is in the very same niche topic as the article topic that did well many years ago. Go figure. Full circle. It's not a glamorous approach but it's certainly in my wheelhouse. Focus on what works. It's true bailing on that other channel 6 years ago was a mistake. I could have had a killer channel by now but no use wallowing in regret. Instead, I'm inspired by that surprising success. In the meantime, [go watch my new video on the Fat Stacks channel](=). Jon Fatstacksblog.com => [My latest tools set]( for running my blogging biz. ​ [Unsubscribe]( | [Update your profile]( | #317-2151 Front Street, North Vancouver, BC V7H 0B7