Facebook challenge: $0 to $50K/mo in 12 months

Since Monday's email I've received some questions about growing Facebook traffic. I go through each below plus provide details about a brand new Facebook traffic challenge you can follow. But first, a little inspiration 🤣🤣 ​ ​ $0 to $50K Facebook Challenge The [Strevio](=) co-owner is running a brand new challenge. He currently drives 4 million monthly visitors to his sites from Facebook. He knows what he's doing. You can sign up to follow the $0 to $50K per month Facebook traffic challenge [here](. This is for a site that currently gets no Facebook traffic. I've already signed up. Facebook FAQ Below are answers to questions I received from readers over the last few days about the Facebook traffic strategy. How much should you spend per page like? $.01 to $.20 per page like. Yeah, it's a big, unhelpful range but there are more important factors to consider. Realistically, expect to pay at least $.05 per page like and probably more. Other important factors that come into play: -Organic clicks to site per post: How many visitors you're able to drive per 1,000 subscribers. If it's a lot, you can afford to spend more per FB page like. - Your desired ROI. There's no specific answer here. If you don't mind waiting a year to get your money back, you'd be willing to spend more than someone who wants to break even at 3 months. - Revenue per 1,000 visitors: If your site earns a high revenue per 1,000 visitors, you're able to spend more per page follower. - How much traffic you're driving now from Facebook to finance new followers. I'm driving quite a bit of traffic with Facebook so I'm willing to pay a bit more than someone who is just starting out. I know this is illogical but I'm okay with diminishing returns at this point. IMPORTANT: At the end of the day you need to get followers, post and see what happens. Get some data and you can then decide whether it's worth doing. Why are you running click ads? Are they profitable? Every now and then I run some click ads which are ads designed to send traffic to my site instead of get page likes. I do this to see what happens; whether it's profitable or break even. It's very difficult to to calculate the ROI because Mediavine's revenue reporting is not good at all. For example, while Mediavine reports revenue for a URL, it won't report all revenue from visitors who land on a particular URL. This means if I average 2.4 page views per visitor, Mediavine reports how much the landing page earns but doesn't report the other page view revenue. Therefore, I have to eyeball whether these click ads are profitable. While I like Mediavine very much, I do miss Ezoic's revenue reporting. Ezoic's reporting is a paid traffic dream reporting dashboard. Are my click to website ads profitable? I think some are but not by much. I'm getting $25 to $30 ad rpms on the first page and $50 to $100 rpms on subsequent pages on my site from this traffic. I'm averaging 2.2 page views per visit with an average of $.08 cost per click ($.10 CAD) from FB ads. Not all ads are those numbers. Some are a bit better. Some worse. It appears profitable but not wildly so. I'm not sure how much longer I'll run them. If I stop them, I'll deploy most of those funds to more page like campaigns. How many page likes do you need to test the strategy adequately? I believe you need 1,000 to 5,000 FB page followers to get sufficient data to decide whether it'll work. That said, if you have 900 and get no engagement for all posts, chances are it's not going to work. Be sure to test many posts before throwing in the towel. Try different types of content, images, post types, etc. On the other hand, if you have 500 fans and you're getting 10 shares on average per post, you likely have huge hit on your hands. How many times per day should you post to Facebook? For my largest page, I post 7 times per day. It seems to be a good volume right now. For my smaller pages, I'm doing 3 times per day but will slowly increase it to 7 over the next few months. I tested increasing to 11 times per day and that hurt overall engagement. The point is test. It takes almost no time to post with a social media scheduler so play around with different velocity, post types, etc. What post format should you use for Facebook posts? For the longest time I did only link posts but recently image posts with a Buffer shortlink in the description are working well. Again, test different formats and see what works the best for you. How long should you wait to repost to a Facebook page? As I mentioned before, I repost successful posts over and over and over to my Facebook pages. How often? Usually, I wait 6 months but sometimes I'll repost after 3 months. No shorter than 3 months (except when I screw up and repost by accident... which will happen. I reposted the same by mistake within the same week recently. It happens). What social media software am I using to post to Facebook? These days I'm using Buffer 100%. I still have a MeetEdgar account but it's on pause as I'm trying new post types. I'm liking Buffer quite a bit. Where you can learn a whole lot more... Follow the Facebook traffic challenge. More challenge details: Goal: Grow a site from $0 to $50K per month revenue from Facebook traffic. Budget: $50,000 for content and Facebook ads. Timeline: 12 months. => [Sign up to follow the challenge here](. That's a deep affiliate link for Strevio BTW. In case you don't know, a deep affiliate link is a link to other pages (i.e. links other than the main sales page) on a merchant's site. In this case it's an affiliate link to the challenge sign up page. If you end up paying for Strevio down the road, I'll be credited. Jon Fatstacksblog.com ​ [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5