We're a peculiar bunch of people aren't we?

Peculiar might be the wrong word. Makes it sound like we're strange. We're not. I'm talking about online publishers; bloggers, YouTubers, email newsletter publishers, social media hounds and so on. One thing we have in common, especially if we've managed to scrape and claw our way to successful web properties is we love this stuff. You have to in order to make it. --------------------------------------------------------------- -Today's Promotion- If you produce AI content and rely on AI detection software, check out Originality.ai. ​[Originality.ai]() recently upgraded to detect ChatGPT-4 AI output. We all have our own risk threshold when it comes to publishing AI content. If you're of the variety that is risk averse yet love using AI content, try out Originality.ai. The pricing can't be beat. You pay for what you use. It's inexpensive to scan content. I still run my content through it if indexing it in Google. Yeah, I know some folks say it's necessary, but I'm erring on the side of caution for now. => [Try Originality.ai here](). -End Promotion- --------------------------------------------------------------- I'm not saying you have to love your niche. I'm saying we love the concept of building out Web assets. I've helped a good number of people get started. I'm talking personal friends who were interested in starting a site. Very few end up loving it but when they do, they stick with it and make it work. It almost always takes longer than we expect or would like. Hence it takes really loving this stuff to see it through. What is it about this work that makes it so appealing to some? I think there are many aspects that appeal to us differently. I don't believe it's all the collateral benefits that drives us. By collateral benefits I'm talking about work from anywhere, flexible schedule, no boss and no cap to earnings. These are definitely nice perks of the biz but not sufficient to drive the motivation needed. For me it's the mix of analysis and creativity involved. More importantly, it's the never-ending challenge where traffic and revenue keeps the score. We've all had those "aha" moments where we come up with what we believe will be some amazing idea. Sometimes it is. More often than not it isn't. It's definitely a series of wins and losses. Frustrating days and thrilling days. The successes spur us on. It's both competitive and non-competitive It's competitive in that we all compete for a finite pool of eyeballs and wallets. Yet, it's an individual pursuit. How well or bad someone else does really doesn't impact me unless they're in the exact same niche and even then most niches are big enough for many players. I could go on and on with how fascinating and exciting this work is but if you're reading this, you probably know all this already. Content is the heart of this business Since day one of the internet, content reigned supreme. It reigns supreme to this day. It cannot be overstated just how important content is. It's foundational for everyone of us who have a web property. Where we distinguish ourselves is in the types of content, purpose, how it's created and so on. Which means the key to forging ahead in this business is figuring out a content strategy that works for you. Fortunately, there are many options; arguably something for everyone. Info and inspo content has long been my thing. Still is. I do my best to work within that content strategy. For many of us, content means publishing a lot of articles. But that's just one strategy of many. A single, well-crafted sales page, which is content, can generate millions of dollars. Email newsletters, even short ones, can be lucrative. Videos, podcasts, perfectly crafted affiliate pages, tweets, images make up many other types of content. What's your favorite type of content to produce? That's another way of approaching niche selection. It's not discussed much but should be. The format is as important as the subject matter. While it's true not all niches work for all content types, all content types can work to create a great business. You might have to adjust the niche you thought you'd like. And in some cases, a niche works well with multiple content types. How do you figure out what type of content you like to produce? It's pretty simple if you take the time to try different types. What type do you tend to create first or by default with your time? That tells you a lot. Some folks gravitate toward video. Others imagery. Still others long form content. It may well be you enjoy creating two or more types of content. I do. I enjoy writing emails and long-form content. I know that because I've tried pretty much every type of content and by default I tend to produce mostly long-form content and emails. My emails are usually a form of long-form content. Does it mean you don't have to niche down? Nope. You do need to niche down. If you enjoy making videos, that doesn't mean you should create a YouTube channel that covers everything under the sun (unless you're doing it for fun). Niching down is important. Always has been for the most part. This astounds me I started getting active on Twitter about 6 months ago. It's been good for Fat Stacks as well as meeting so many great folks in this business. It was the impetus for this email. What astounds me is that there are people earning millions from Twitter alone; they tweet regularly and have a good offer. I had no idea. You don't need to know how to type fast to make Twitter work. A paragraph or two per day will do the job. Of course, it's the carefully chosen words in those sentences that make all the difference. Yup, there's something for everyone. Jon Fatstacksblog.com P.S. 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