I run this newsletter for three reasons. 1. To make money. 2. To make money. 3. To make money. Just kidding, kinda. Money is part of it for sure. I also write it because I enjoy writing it. For what it's worth, and you probably won't believe me, but I prefer writing the non-monetized content a whole lot more than promos. It's also been a great way to meet plenty of great folks in this business. For instance, I've become acquainted with [Niche Site Lady]( thanks to Fat Stacks. [Her newsletter]( is one I open every time because it's helpful (the most recent was exceptional). It's a great newsletter because she's in the trenches building out highly successful niche sites herself. Today I share with you a great way to come up with novel article topics. I believe it's good to publish novel content on your site that covers topics not covered elsewhere. Not all content but some of it. For these I don't even look to see what the search volume is. Instead, my aim is to be novel and interesting. It's good for readers. I believe it's good for Google search. It can be good for social. It's good for your brand. I say it's good for Google search because it makes your site different. Google stated that you should not publish content for the sole purpose of getting search traffic. Yeah, I know that's a joke, but what I set out below is one way to demonstrate your site is not solely about ranking in Google. The best part is it requires no paid tool or software. Just your brain, eyes and a few minutes of your time. I've been doing this for some time. I enjoy the process and the outcome. In fact, I'm writing an article right now using this very method. Yeah, I often write two articles at once. I should say with the help of Koala I'm writing that other article. Oops, sorry about the Koala slip. I wasn't gonna mention it but my fingers now instinctively type it. Here's the keyword research method The entire method involves the difficult task of looking at a photo relevant to your niche for inspiration. Sounds nuts until you try it. Seriously, go to some stock photo site, do a niche-relevant search, find a photo and just look at it. You will find article topics worth writing about. I always do no matter the photo. Look at it carefully. Get curious as to what is in it and why there? What could be changed? What's possible? I know this is all very abstract so here are two examples. The first example is in a niche I know little about. The second is in a niche I know well. It works for all scenarios. 1. Niche I know little about: Tarantulas as pets â Topics I came up with after viewing this photo: - Why do tarantulas have hair? - What is the best ground material for pet tarantulas in an aquarium? - Can you put two or more tarantulas in the same aquarium? - What should you put in an aquarium for pet tarantulas so they are happy and comfy (other than food)? You get the idea. I could go on and on because I know nothing about tarantulas as pets. Note, you can often change the approach for question articles to "Reasons for". For example, "8 reasons dirt makes the best ground cover for pet tarantulas in an aquarium". 2. Niche I know well: Skiing â â When I look at this photo, the following questions/topics come to mind: - What is the steepest terrain expert skiers can ski without tumbling down? - Can skis be repaired if a skier goes over rocks? If so, how? - What type of skis are best for steep, ungroomed terrain? - What is the safest way for a newbie skier to get down expert terrain if they end up there by accident? - Are there ski events or professionals that ski steep, ungroomed terrain? - If steep enough, can you ski down a hill with no snow? Again, I could go on and on. BTW, yes, it's possible to ski down a hill without snow. Watch Candide Thovex: = â Why does this work? It works because my brain doesn't imagine this stuff in a vacuum. The photo provides me specific parameters to focus on. I'm sure there are fancier scientific explanations. Yes, you can use any photo. It doesn't need to be a stock photo. A photo is worth a thousand words and at least three article topics. You don't need a subscription to a stock photo site to do this. Most, including Getty, Shutterstock and iStock let you see all the photos for free. You don't need to download them, just look at them. Give it a shot. I tend to find at least three and often more novel article topics from a single photo. Jon Fatstacksblog.com [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5