Website content in an AI world

AI content looms large for many of us. It's amazing and scary at the same time. The irony is that it presents opportunities as well as threats. I'm not entirely sure what the opportunities are yet. Likewise, I don't know the extent of the threats. We all want to publish 100,000 articles per month with it but worry that could end up having our sites wiped out by Google. Believe you me, I would love to crank it up to astronomical levels and have 50 sites with 25,000 articles this time next month. It takes every ounce of restraint from doing it. Many of us use AI to some degree I suspect. Maybe it's for topic ideas. Maybe it's for entire articles. Maybe somewhere in between. --------------------------------------------------------------- -PAID AD- NEW YEAR SPECIAL OFFER Finally, the wait is all over. We know it’s been frustrating and stressful to get your Content Requirements without us, so WE ARE BACK! Are you worried about your content? Are you concerned about your Social Presence? 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I've shown many people not in this biz ChatGPT. I've demonstrated it at social functions on my phone. I've sent them links. Not once did any of them think much of it. That surprised me big time. Seriously, everyone I showed it to thought it was some gimmicky thing and I doubt to this day they've returned to it. I recognize ChatGPT gets a lot of media but think about who generates that media... writers. Writers are in the content biz. Writers recognize the opps and threats immediately so it looms large for them as well. I'm not naive to believe lack of interest among the general population will persist. When Bing adds it to the search page and when Google adds its own iteration to its search page, the masses will use it. But will they use? Will it replace websites? I believe it will in part. ChatAI products will prevent people visiting websites for some searches. Heck, Google's snippets already does that extensively. I've noticed it for many keywords I rank well for. One person I showed AI to thought it was a big fat nothing. But that was because that person sought out opinion-based content. Something along the lines of "are skinny jeans still fashionable?" The AI response was bad. She scoffed finding it useless. What that tells me is that there is plenty of content that people will need to and want to consume on websites instead of rely on AI. That's where I'm going for the most part. I certainly haven't figured it all out yet but so far here's my list: => News-oriented content in the niche. For me this is new developments, tech and announcements within the niche. => Opinion-based content. This is a big one for me. => Commentary content. => Product reviews - this is interesting. I believe people will rely on AI for best of roundups but not individual product reviews. => Any content that demonstrates something - think how-to's and so on. I now do many of these with my own media. That said, AI does punch out some good how-to content so not sure how viable this is in the long term. Litmus test: Put yourself in your audience's shoes. What type of content would you be satisfied with that is AI generated and what kind would you prefer to read by a person? That's the type of content I'm focusing on going forward. Does that render keyword research obsolete? Absolutely not. I do believe we need to level-up the content approach from basic keywords. For example, let's take the keyword "tennis vs squash". AI would provide a perfectly good response for many angles of this query such as court differences, equipment needed, scoring, rules, calories burned etc. How could you approach this query in a way that requires human input? For me it's simple - which sport is more fun? Which do I play more often and why? That would be my angle and I would use a title such as "I've Played Tennis and Squash for 30 Years and I Much Prefer One Over the Other - Here's Why" or something like that. The article I produce could incorporate some AI generated content but the meat of the article would focus on why I prefer one over the other. I could incorporate my own data as to which sport I play more often over the course of a year. I could include court availability, cost in my town, outdoor vs indoor aspects in a rainy climate such as Vancouver, the number of people I know who play one or the other and so on. I could get into nuanced details as to intensity, the thrilling aspects of both, frustrations of both and so on. AI doesn't play tennis or squash (yet... the robots will be thrilling us in due course). I play both and have played both for 30 years so I can write about both from experience which is a huge difference. What about blasting out as much AI content as possible? It's another viable strategy; not one I'm pursuing but if you set up systems / software to do it well, go for it if you believe that is the way forward. I considered it but chose a more bespoke avenue for two reasons: 1. I'm moving in the direction of the kind of website I want to publish - a site that delights (tall order but will go for it); and 2. My niche site will work in tandem with my new local biz and vice versa. Quality is paramount. Does that mean I won't use AI at all? Nope. I use it now for ideas and pieces of content (which I usually edit). I'm sure I'll also include some AI output in content; if it's good and serves as good content in an article or email I have no problem using it. 2023 will be a year many of us experiment with new strategies and tactics. I'm testing all kinds of content currently across multiple traffic sources (FB, Twitter, IG, Pinterest and email). I don't have results to speak of yet except one somewhat important metric and that is search volume for my main site's name is up. That is a good sign. Folks are seeking it out which is what I want. Content will definitely be an evolving topic this year so stay tuned. Jon Fatstacksblog.com P.S. If you'd like to advertise in this esteemed email publication, you can order your ad and get all the details [here](). [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5