AI AI captain! You know what this is about...

So, anything new this week? Slow week? What on earth could I possibly write about? Oh, I have an idea. Let me pop a few questions into [OpenAI chat]( for some ideas. BOOM! That worked. Writer's block solved. It's a momentous week as you know. ​[OpenAI chat]( is all the chatter with its latest upgrade. The content it generates is good. Fun to use. I don't think Google can build servers fast enough to keep up with the onslaught of new content. I'm assuming more crawling requires more servers. You can already get a [Chrome extension]( so that it's bolted onto your Google search pages. Check it out: ​ ​ Here's an interesting observation. I've had ChatGPT bolted like that to my Google search page in Chrome all day. Not once did I choose to read it when actually looking for info. That may be because I'm conditioned to look for the Google results. Maybe after a week I will start relying on it. Right now it's slower than Google in generating results. It also doesn't generate results for various searches. It's also odd getting info in a vacuum - with no site attribution. Again, that may be due my being conditioned. --------------------------------------------------------------- -Today's Promotion- Part of improving content is getting your own photos. Most of us can't nor want to hire photographers. That leaves us with our trusty phones. That's okay; more than okay. I'm too impatient waiting for photographers. When I want photos, I want them now. I also want them to look great which requires learning a few things about taking decent photos with a phone. That's where [Jared Bauman's course]() comes in. Yeah, that Jared; the talented podcast interviewer for Niche Pursuits. Turns out he was a professional photographer with his own studio (which he sold). Instead of working for clients, he packaged up what he knows into a nifty course all about taking better photos (without having to spend a fortune). For the next few days, you can get it for 30% off. => [Buy Jared's course here]() (and learn how to take good photos) Use coupon fatstacks for the 30% discount. Above are affiliate links to Jared's course. This is NOT a paid placement. -END PROMOTION- --------------------------------------------------------------- There are so many angles to discuss AI content from. Where to start? I've read a'plenty about what other folks have to say about AI content. I've thought about it. I've played around with it. I have no idea where it's all heading. What follows in this email are my very preliminary thoughts. I know nothing about AI tech. I'm merely musing as a publisher and am setting out what I think. At the end I set out what I plan to do for now. That may change. It's early days in this world of usable AI content. If you use AI to create content that you want to rank, it's best to rewrite it because Google's official stance is that it's against its guidelines. It's also detectable for the most part. While it can be decent content it's a bit boring. Maybe there are some inputs you can use to jazz it up. My point is for now it's best to rewrite it. The good news is it doesn't take long if you can type reasonably fast. I find AI is great for tedious writing. With it I can cobble together interesting articles. What you get is as good as your inputs. That said, I've had it not be able to generate answers or content for quite a few inputs. It's hit and miss. Over time, there will be fewer misses. PRO TIP: You can create plenty of clickbait with it... if that's your thing. Right now there is the debate among publishers and SEOs roars as to where it's going. People are all over the map. Nobody knows for certain what's going to happen? Will Google change its position and be okay with AI content? Maybe. Will Google launch its own AI... beyond snippets? Maybe. Probably. They're probably applying the last coating of WD40 to the AI gears as I type. Will people still visit websites if AI is spitting out content? Probably but some sites will lose out. Google already has cut off a lot of traffic with snippets generating info content. AI content will definitely do that as well. If Google wishes to maintain it's anti-AI content position, there will likely be more signals Google will rely on for human-written content. I don't know what that is. I suspect it'll involve knowledge graph data. But that's not a sure thing. Even if Google can verify someone's authorship, that doesn't mean what they publish isn't AI or in-part AI. Just because someone wears a police uniform doesn't make them a cop. Not sure what Google's game-plan is here. Can we create plenty of great content fast? Yup, that's for sure. A nice mix of interesting, informative and whatever you want in less time. Should you copy and paste AI? Not now. It's mostly detectable so don't do that UNLESS you don't care about SEO and instead use it for social or email or anything other than to rank it in Google. Here's the stickler about copying and pasting AI content in the future. There may come a day when Google and other search engines cannot detect it. Hurray, we think. Time to 10x output. Not so fast and I'm talking from personal experience years ago. There was a time when any garbage links could rank content. The more the merrier. Worked like gangbusters until it didn't. Google figured out how to detect unnatural linking (at least the bottom feeder garbage link building which many sites did). The same could happen with detecting AI content. There may be periods of time Google can't detect it and all of a sudden, it can. BAM, down your site goes. Where to from here? I'll tell ya what I'm doing. This may change. Please come up with your own game plan. Focus on content AI cannot produce. Yes, AI content will get better and better. It will be able to eventually write about human experiences (even if it's made up). I struggle to believe people will want to read that. I doubt I would but who knows? Focus on content that requires your experience in some form or fashion. Multi-traffic strategy: I've long focused on Google traffic because it was easy, relatively cheap to do. I'm not worried about Google punishing my site. I'm worried people won't leave Google or any other AI content generator page as often meaning fewer website visits in total. I'm still publishing for search traffic: Yup, still publishing for search. As usual publishing on a variety of topics within the niche with different article types. Less basic info content and more of the complex content variety. I don't believe websites are toast. Not at all. People still enjoy and want interesting, good content seemingly produced by people. That's what I aim to give 'em across multiple platforms. I'm also doing videos, Pinterest and Facebook growing my presence across the board. I'm creating more unique content; it's much harder to produce and more costly but has legs across multiple traffic sources. I'm playing around with AI as an assist to help create interesting content. It's actually fun. I'm a content conductor trying all kinds of inputs and then putting it altogether into what I hope is an article people will like. I do rewrite it extensively adding my own contributions. What I end up publishing is nothing like what AI spits out but AI does provide some good foundational content. I'm definitely focusing on fewer sites. We need to bring our A-game which requires more careful oversight. Speaking of multiple traffic sources, I've long used FB, Pinterest and even YouTube but in recent years Google was so easy, I put less effort into them. There was a time when I got far more traffic from FB than Google. Now it's time to reignite traffic from other sources. I have so much content to repurpose which is good. When repurposing it gives me the opportunity to improve and update it. That said you should focus on traffic sources that work with your niche/site. Mine happens to do okay on social so that's what I do. Fat Stacks, on the other hand, does poorly on FB/Pinterest/IG but decently on Twitter. My niche site gets no traction on Twitter. Do what works. Jon Fatstacksblog.com P.S. AI content is a developing topic. Stay tuned as it evolves. [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5