Newsletter Subject
So simple if you can muster up Herculean patience
From
fatstacksblog.com
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info@fatstacksblog.com
Sent On
Thu, Sep 1, 2022 11:10 PM
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I still don't know what I earned from ads yesterday. Apparently Google ad manager reporting is messe
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I still don't know what I earned from ads yesterday. Apparently Google ad manager reporting is messed up. If you're freaking out because your ad RPM is about half the normal amount, it's not you. It's Google ad manager or something that's under-reporting industry-wide. At least it's an issue with Mediavine pubs. Funny how reporting mistakes are always under-reported. I wonder if over-reported whether we'd get to keep the overages. Probably not. I'd be okay with that. I bet our ad networks would be working over time explaining to pubs why they wouldn't get to keep the windfall. Maybe they'd capitulate and just pay out the extra just to stop the emails. It reminds me of the recent situation where a woman in Australia wanted to cash out her Crypto account which was about $100. She requested to withdraw the $100 and by mistake the platform deposited $7.5 million USD ($10.5M AUD) into her bank account. Naturally she said nothing, moved the money to other bank accounts and went on a spending spree, part of which spree included buying a house (of course). Eventually the courts caught up with her and now she owes the money back with interest. â[Here's the story](=). It's gone viral. How could it not? One version of the story I read speculated that had crypto been performing better, the platform would not have pursued her in court to return the money. I don't believe that. If it were $50K, maybe but $7.5 mil USD, highly doubtful. That's a lot of money no matter how high-flying crypto is. And no, my sharing this story is not some precursor to me entering the crypto niche. I'm sticking with niche sites. It's what I know. I've invested thousands of hours into learning and building the online publishing business. I'm all in as they say. I wasn't so certain it was a worthy business way back when. I was pretty sure it was a good biz but I have to admit it was frustrating the first couple of years when nothing was happening. While I know more about this biz now one thing I haven't been able to do is speed up SEO all that much. Year one of most new sites is slow-going. Here's year one of a site I own that's performed better than average: â â What I've learned is to manage my expectations. I know with almost certainty that any site I launch now won't do much for a year. I suppose if I smashed it with links and front-loaded it with 1,000 killer articles I could make headway in under 12 months but I don't take those measures. I start smaller. I don't build links. It's a slow grow. Today I was asked by someone earning $35K per month what I would do to get to $100K within 12 months. Doing what I do probably wouldn't achieve that unless I could throw a couple hundred thousand at it and even then it's not a sure thing. The only thing I can think of would be to create an offer that converts well enough to be profitable with paid ads. Paid ads is the option for wicked fast revenue growth. It's not easy though. Many moving parts. You need to be prepared to lose money at first to make it work. But if you hit on a successful recipe, going from $10K/mo to $100K per month is merely a matter of spending more on ads. In minutes you can dial up the ad-spend. Despite the potential of paid ads to an offer, I stick with the slow n' grow content model. It suits me just fine. It seems to suit a lot of people. The low start up cost is definitely appealing. That made it possible for me. $5/mo. for hosting was all I needed. I wrote the content. So simple if you can muster up Herculean patience. If that's not acceptable to you, there's always the option of opening up a crypto account and count on a clerical error dumping $7.5 million in your bank account. It's happened before. Jon Fatstacksblog.com [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5
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