The perfect writer

I've been on a writer hiring spree but it's not going well. I should say an attempted hiring spree. Out of 55 applicants, I hired five for a trial run. Two remain. One of the two is so-so. The other hasn't submitted anything so it's not looking good. By the time the smoke clears, I'll probably end up with no new writers. It's hard finding great writers. It makes me appreciate it when I do, that's for sure. One writer I hired has a nice writing style but her research was terrible. She missed too much important info. One writer did excellent research but the writing was clunky and unclear. One writer had epic credentials (all the professional designations I could ask for) but couldn't write to save his life. If only I could combine the three of them. I can and that's me. I may be delusional but I don't think so. I got into this business because I like writing non-fiction. I proved to be a good enough writer to grow sites. I bootstrapped my biggest site writing everything for a long time. I plan to write plenty for my sites this year. I'll cherry pick topics I like and know something about. These topics will expand into some good clusters with plenty of search volume behind them. I'll still work with various writing services and freelancers but probably not to the extent I have in the past... at least for now. I can, on average, write one to five decent articles per day. If the article is more involved, one per day. If simple articles, five per day. That plus daily content from other sources will be sufficient. Last year I went on a website content seeding binge. I'll let those sites sit for the time being to see if any outperform. Visitors don't care what you don't write about, they just care that what you do write about is done well There's a part of me that wants to publish expansive niche sites that covers everything in the niche. It's not a bad goal. Maybe one day I'll get there with a site. But it shouldn't be the number one goal. Instead, I'm better off doing a good job on fewer topics than a mediocre job on lots of topics. I appreciate websites that publish killer articles. I never once bemoan these sites for failing to cover something else. Instead, I'm happy about the good job it did on the topic covered. I know we all want to scoop up bigger and bigger handfuls of Google search traffic, and don't get me wrong, you can certainly include me in that camp. But sometimes it's worth taking pause to assess whether what's being covered is done well. I prefer writing over editing (and managing) I think this is the crux of my being drawn to writing more and more content to my best sites. It explains why I write these random emails. I loathe editing. I'm not much into managing writers or anyone for that matter. I prefer writing. It's a problem for someone who aspires to grow sites into big sites. I procrastinate editing and reviewing completed work from writers opting instead to write new articles from scratch. It's more fulfilling. But it's not a great strategy for scaling... or is it? That's the million dollar question. Can we scale a website into millions and millions of visitors as the sole writer or main writer? I believe it's possible but is it as likely as hiring reams of writers and paying for bundles of content? I don't know. It's a question I'm bouncing around right now. Interestingly, Fat Stacks does well with me writing a couple of emails each week. I don't do much else. There's something to be said about putting out decent content that people like. My gut is telling me to be more involved with my niche sites so that's what I'm doing. Maybe it's my strategy for dealing with the AI content revolution. Gut decisions are usually good decisions. Jon Fatstacksblog.com ​ Get my bundle of blogging courses: => [Click here for EVERYTHING I know and do growing niche sites to $50K/mo.]() (the FAT STACKS Bundle) =>[My favorite blogging tools and software](​ ADVERTISE YOUR BUSINESS: Do you want to advertise in this "high engagement" email newsletter? [See the Media Kit here](). Great for promoting blogging services, software, websites for sale... anything to do with blogging. ​[YouTube]() | [Blog]() | [Facebook]() | [Twitter](​ ​Podcast:​ ​[iTunes]() | [Stitcher]() | [Spotify](=)​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5