Server-crashing content that writes itself

I did end up finding something to buy this week. It's a course I've had my eye on for some time. Since it was [50% off this week](), it was a no-brainer. The entire course is about on-page SEO. Talk about right up my alley. On-page SEO is my favorite SEO. It's by a former lawyer no less so how could I resist? More importantly, it's by a guy who has run some very interesting public SEO case studies over the years. The entire course is based on real world results (he owns an agency so no shortage of testing opportunities). => If you like the idea of ranking with on-page SEO, [save 50% on the course here](). --------------------------------------------------------------- I got carried away with this email because I've discovered a new content cluster for a site with server-crashing traffic potential and want to discuss that in detail. Before I get into server-crashing content, I had a few questions from readers after yesterday's email about merging acquired sites into existing sites. I want to clarify what I meant. Some people also asked where to find these sites. Where to find "content buy" sites? ​[Flippa]( and [MotionInvest](=) are the two I pay attention to. That's where I bought my two recent sites. Investors Club is worth watching too. Other brokers like Empire Flippers and FEI tend to have more expensive sites. Content export/import details ​[This tutorial]() does a good job stepping you through the process. What I meant was I export all the content on the acquired site and import it into my existing site. Before I export the content, I export all the URLs into a Google sheet (use the free Export All URLs plugin). By using a distinct user for the content migration, I can then export all the URLs of the imported content on the existing site. I then 301 redirect all the URLs on the acquired site to the newly published articles on the existing site. For example article A URL from the acquired site would 301 redirect to that exact article imported to Article A URL on the existing site. That's all I do. Hope that clarifies things. Now onto server crashing content! I hope by now you know my use of "server-crashing content" is an exaggeration. After all, my hosting provider, Rocket.net rocks ([get 20% off here](). I read the phrase "server crashing traffic" on a sales pages years ago and it stuck with me. I like that phrase. It's great writing. I still smile when I read it. IMO, publishers who like their niche and enjoy writing articles for their site(s) are fortunate. I count myself among those folks. Not for all my sites, mind you. I publish some sites strictly for the money and/or testing. Interestingly, I very much enjoy the niches of my three highest earning sites. Coincidence? I think not. Admittedly, I've written by far the most content for my biggest site and that's because I bootstrapped that sucker from scratch years ago. It was all me for years. I was writer, editor, formatter and in-house SEO department. To this day, much of the highest traffic content was written by me. I'm sure part of it is due to it being the oldest content so it's had time to bubble up to the top of the SERPs. But I also think it's because I took great care writing it. It's sad but true that if you outsource, quality will suffer. I'm not saying quality will be horrible but mistakes will be made. It's unavoidable. I'm also not saying you shouldn't outsource. As I write this I have many writers penning content for my sites. I fear this email may have mixed messages but at the end of the day the key point is and will be that however you produce content, do your best to produce the best content for the niche. I'm certainly not batting a 100 in this regard but I'm constantly striving to do so. I'm back in the writing saddle with a new cluster (big cluster) I have a new hobby. Actually, it's more of an interest but let's just call it a hobby to keep it simple. No, I'm not going to tell you what it is. I'm having a lot of fun with it. I didn't think I'd like it as much as I do. It has nothing to do with internet marketing. I didn't get into it so I could write and make money about it... but it's always nice that we can turn our interests into profit just by writing about it (or making vids about it). It just so happens to be a great niche that fits with one of my existing sites. It has a huge audience. It's fairly commercial. There are a lot of keywords to go after. The only downside is it's somewhat seasonal... but that's okay because I'm publishing it as a cluster on a much larger site so fluctuations won't be so bad. And so every morning I write one article for this new niche. I'm 6 articles in so far. 95 to go. Not to toot my own horn, but the articles are terrific. If you've been writing for any duration, you know it when you write a great article. I certainly know. I also know when I've done a mediocre job and a lousy job. Most of the competition for this niche is generic content; hired guns who don't pursue the hobby. My content is filled with personal experiences, anecdotes and is based on my actually doing it. I take my own photos; lots of them. Within 10 seconds, most visitors can tell the articles are credible. But they're more than that. They're written with my usual panache, wit and astute observations. If it's a good day, I'll add some humor. Not a single sentence of fluff. Every sentence has a purpose. That's not to say I'm now the world's greatest authority in the niche. I'm not by any stretch. But I know more about it in the short while I've done it than probably 99% of the population. Only grizzled veterans who have done it for years know more than me and that's okay. There's always someone who knows more than you. That does not mean you are disqualified from publishing a website about it. This cluster will be a traffic goldmine I can already tell that this cluster will be very successful; so much so I considered creating a dedicated site for it. I still might down the road. I'll see how it goes. I've been combing through the competition and it's going to be child's play. I say that solely on the basis that most of the other ranking content is written by folks who don't really know the niche. A good analogy would be me writing about display ad revenue if I never actually put display ads on my sites. I know you're thinking to yourself what dolt would attempt to write about display ad revenue without actually using display ads on a site. I don't know anyone specifically but I suspect they're out there. Anyway, while I could write about display ads had I never used them, the content would be lacking. I could not: - produce compelling revenue screenshots (there's nothing like revenue screenshots to establish credibility... it works on me); - provide examples of the excellent customer service I get with AdThrive; - tell you the ad revenue per 1,000 visitors across a handful of niches that I'm in; ​ And so much more. That's the difference and it can make all the difference. And that's why this new series I'm writing is going to scoop up traffic by the handful in no time. I'm as sure about that as I've ever been. Don't worry, not all niches require expertise or years of involvement Hobby niches definitely need direct experience but other niches don't. Take the auto niche as an example. I'm a Toyota Tundra expert and the reason I am is because I own and drive one. I've had it for 10 months. I could write compelling, articulate articles about the Tundra all day long. The photos I take would bolster that content. I could write 50 decent articles about the Tundra. I'm also an expert about men's clothing. Why? Because I buy it and wear it. I can write good articles about my new Nike sneakers. I've had them three months. I'm not a sneaker expert but I could write a great article about them. Lululemon hoodies? Again, child's play. I own three of them. I could write a novella about Lululemon hoodies. And then there are opinion articles I like writing opinion articles. For instance, if I owned a dog and I bought dog clothes for it (I wouldn't but if I did), I could write "fashion and style" articles for dogs. I really could because style is merely an opinion. Read that again because that concept applies to almost every single niche. Style, design, color and anything based on opinion are not facts nor do they require any knowledge. That's why writing reviews of products you own is so easy. They're entirely based on opinion; your opinion. Do you like it? If so, why? If not, why not? You can't be wrong. You might do a lousy job supporting your opinion but you can't be wrong. Choose a niche that you can serve well In fact, with so many clusters at your disposal, choose cluster topics you can serve well. 10 years ago I probably would have said to choose a niche based on the potential money it could earn. 3 years ago I probably said choose a niche that interests you or that you have experience in. Today, I say choose a niche for which you can realistically produce content better than anything that's already published. Often that includes niches you're interested in but it could be niches beyond that. If you can hire a writer who is an expert for the niche, that'll work. But if you like writing and have direct experience in a viable niche, count yourself lucky. You should have server-crashing traffic in no time. Once written, you're not done yet I know some SEOs outline everything before they start writing and that's a decent approach if you're not familiar with the topic. But when I know the content, I prefer writing the article first and then applying content optimization (MarketMuse, Topic, Clearscope, SurferSEO, etc... take your pick) to it. I prefer writing unfettered but I also accept the fact Google is a computer and so I need to optimize the content so that it stands the best chance to rank. Scientific Approach to Ranking Content (50% Off this week) Since I don't do off-site SEO, I pay particular attention to on-site techniques. This has served me well for years. I've bought several courses just for the on-site SEO materials. This week, as I already mentioned above, I bought an [on-site SEO course]() (50% off) I've had on my radar for some time. I definitely got my money's worth. It's by a guy who owns an SEO agency and tests everything. His claim to fame is ranking "Lorem ipsum" content in a public SEO competition simply by peppering the right keywords throughout Lorem Ipsum content (I love that story). If you like the idea of applying a scientific approach to on-site SEO (especially content optimization) this course is worth a look. => [Get 50% off this course here](). Jon Fatstacksblog.com ​ Affiliate disclaimer: I usually put a lot of effort into these emails. I know, I know, it may not always seem like it, but I try. In an effort to make a few bucks for my effort, I often link to various products and courses. Assume these links are affiliate links. If you choose to click and buy, THANK YOU. It makes this thing possible. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ [Unsubscribe]( | [Update your profile]( | 2016 Hill Drive, North Vancouver, British Columbia V7H 2N5