TikTok’s rivalry with YouTube heats up; Google launches Gemini AI model

Plus: 4 ways brands can encourage consumers to buy via social media [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis DECEMBER 7, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meta has a [new tool]( on Messenger that lets users “imagine” images using generative AI and “reimagine” (or change) friends’ images. The tool doesn’t work perfectly, but it’s a fun way to entertain your group chat. Imagine a newsletter writer, typing this out, while juggling and jumping rope on the moon. Was this email forwarded to you? Sign up [here](. TOP STORY [People are watching longer TikToks. What does that mean for competition with YouTube?]( TikTok users are spending half of their time watching videos that are 1 minute in length or longer, according to The Information. That longer attention span is good for advertisers on TikTok, which will surpass YouTube in US ad revenues in 2024, according to our forecast. TikTok still has shorter content compared with YouTube. But increasing video length could prevent a user from watching half of a video essay on TikTok and finishing the content on YouTube. [Keep reading]( NEWS AND VIEWS [Google’s Bard chatbot is getting way better thanks to Gemini]( Our view: After a troubled launch, Google has been improving its chatbot to rival ChatGPT. Advertisers need to watch how Google will incorporate its new and improved tech into search. [Programmatic ad spend is more diverse, mobile-dominated]( Our view: In the last 10 years, US programmatic digital display ad spend has increased from $4.72 billion to $132.96 billion, according to our April 2023 forecast. [Where are people streaming video?]( Our view: Connected TV is a huge opportunity for advertisers. US CTV ad spend will grow by 22.4% next year to cross the $30 billion mark, according to our forecast. ANALYSIS [4 ways brands can encourage consumers to buy via social media]( Brands should look to Gen Z to boost social commerce sales, as it is the generation most likely to make purchases on social media. But the shopping experience isn’t the same across all platforms, so brands need to understand why consumers visit and buy from each one. Creators can also give a leg up to brands looking to provide real-world contexts for their products. [Keep reading]( THINGS TO KNOW ❌ [10 strategies for replacing Twitter from people who used to work there]( ❓ [Google Groups gets ranking boost in Google Search]( 🤖 [Google CEO Sundar Pichai on Gemini and the coming age of AI]( PODCAST [Behind the Numbers: The Daily]( How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting milestone. Tune in on [Apple Podcasts](, [Spotify](, [YouTube](, or wherever you listen to podcasts. [Follow us on Instagram.](Behind the Numbers is made possible by Affinity Solutions. [Listen in]( THE BIG QUESTION AI, yi, yi: Meta released its slate of AI chatbot characters. Which of the following is not a real description of one of the personas? A) Crime-solving detective B) Friendly pet-sitter C) Confident sports debater D) Anime fanatic [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](