Marketing on wheels; Brands waste $600M in ad spend

Plus: Why advertisers should keep an eye on Amazon Fresh [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 27, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Has TikTok gone delulu? Some creators say the buzzword—slang for delusional—is the best approach to ✨manifesting✨ that their dreams become reality. Perhaps [delulu really is the solulu](. Was this email forwarded to you? Sign up [here](. TOP STORY [Marketing on wheels: From Wienermobile to fake out-of-home advertising]( US out-of-home ad spend will total $9.51 billion next year, and grow past $10 billion in 2026, according to our forecast. One unusual place those dollars are headed is advertising on wheels. That includes transit, taxis and ride-hailing services, and one of the most fun brand marketing tools there is: machines like the Oscar Mayer Wienermobile. Here are three of the most famous brand marketing vehicles (literally). 1. Oscar Mayer Wienermobile Perhaps the most famous of these street-friendly fixtures is the [Oscar Mayer Wienermobile](, first created in 1936 to roll around Chicago—and later the rest of the country—promoting the company’s hot dogs. The oblong automobile briefly rebranded to [the Frankmobile earlier this year](, but [returned to form in September]( after outcry from fans at the name change. [Marketing on wheels: From Wienermobile to fake out-of-home advertising]( [Keep reading]( NEWS AND VIEWS [Brands waste $600M in ad spend during the holiday season]( Our view: Advertisers worldwide are wasting money on ads they don’t optimize for the specific digital environments where they’re served, according to a new analysis by CreativeX. For example, made for TV ads shouldn’t be reused for vertical video, and ads served in places where users don’t always use sound should feature subtitles. [Major brands suspend Instagram advertising as child predator tests reveal problematic ad placement]( Our view: Match and Bumble suspended instagram ads due to brand safety concerns. To protect its projected $30.14 billion in US ad revenues in 2024, Instagram needs to make sure its brand safety tools actually work—or risk losing ad dollars the way X/Twitter has. [Snapchat rolling out ad-free subscription tier]( Our view: Paid, ad-free tiers are becoming a trend, following similar moves from Meta and X/Twitter. Child safety laws in the EU have made paid tiers more prominent, but for them to catch on in the US, users would have to view Snapchat and other platforms as being worth not just their time, but their money. ANALYSIS [Why advertisers should keep an eye on Amazon Fresh]( Amazon Fresh, despite failing to gain traction with its brick-and-mortar endeavors, is trying to assert itself in the grocery space. Its customer base, though much smaller than competitors like Walmart and Target, is attractive to consumer packaged goods advertisers because those shoppers are open to trying new products. Here are three reasons why Amazon Fresh’s digital audiences and revamped store strategies are ones to watch for advertisers. [Keep reading]( THINGS TO KNOW 🙁 [Google Search Console was temporarily down]( 🍪 [Google confirms schedule for disabling third-party cookies in Chrome]( 📣 [Brands that retract support for social causes risk losing consumers]( 🛍️ [Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%]( PODCAST [Behind the Numbers: Around the World]( Podcast listenership, content choices, and ad opportunities. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION Swish! Which NBA team is launching its own streaming service? A) Brooklyn Nets B) Boston Celtics C) Los Angeles Lakers D) Utah Jazz [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](