Video ads in 2024; Retail media to hit $100B

Plus: How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 21, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Jennifer King As the landscape of data collection shifts, marketers must adapt with confidence or risk losing crucial insights on their audience. The deprecation of third-party cookies and changes in privacy legislation have made identity solutions more essential. Read our roundup, “[Understanding Your Customer Through Identity Solutions and Data](,” to learn more about preparing for a cookieless future. Was this email forwarded to you? Sign up [here](. TOP STORY [The shifts that will impact 2024’s video ad landscape]( It’s becoming more expensive for streaming viewers to avoid advertising. Netflix, Disney+, and others have raised subscription prices over the past several months. Streaming services’ move toward connected TV (CTV) advertising and higher subscription costs comes at a time when linear TV ad spend and viewership has declined, explained our analyst Ross Benes during a recent [Meet the Analyst Webinar](. Streaming services will continue to focus less on gaining subscribers and more on profits in 2024. To achieve this, companies will raise the fees paid by consumers and open their services up to advertising. Meanwhile, Amazon will drive the acceleration of CTV advertising in 2024 with the launch of an ad-supported tier on Prime Video. Here are the key takeaways for marketers surrounding 2024’s video ad landscape. [Keep reading]( NEWS AND VIEWS [Retail media ad spend will reach over $100B by 2027]( Our view: The uptick in our forecast resulted from strong showings from both Amazon Ads and Walmart Connect, the two biggest retail media networks in the country. For more insights and key statistics on the biggest trends in today’s most disruptive industries, [subscribe to our Chart of the Day]( newsletter. [Attention metrics stifled by lack of resources]( Our view: With [attention metrics](, advertisers can measure how long a person views an ad, what actions they took during that period of time, and how they felt or thought about it both while it was happening and after. [Roku makes a play for mobile app ad dollars](Our view: The company is partnering with game engine Unity to serve mobile app ad campaigns on TV. As connected TV ad dollars increase and spread out across platforms, Roku is taking action to gain an edge over other ad platforms. ANALYSIS [How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult following]( By sticking to its values, Trader Joe’s has maintained the feeling of a neighborhood store while scaling across the country, while H-E-B’s commitment to caring for its community has won it the heart of Texas. Erewhon has taken a different approach, leveraging its famous clientele and access to lifestyle brands to become a pop culture icon. Here’s how each niche grocer has earned its dedicated following. [Keep reading]( THINGS TO KNOW 📖 [Meta is giving researchers more access to Facebook and Instagram data]( 🗞️ [LinkedIn shares new insights into engagement with collaborative articles]( 🤗 [Brands will continue to embrace TikTok this holiday season]( 🤖 [Turmoil at OpenAI: After firing Sam Altman, what’s next for the creators of ChatGPT?]( PODCAST [Behind the Numbers: The Weekly Listen]( Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next big social app. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION Holy smokes: A new campaign for a smokeless fire pit features which iconic figure? A) Smokey Robinson B) Snoop Dogg C) Smokey Bear D) The Marlboro Man [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](