Marketing updates from Meta; The basics of TikTok ads

Plus: 5 charts on how CPG is becoming more digitally focused [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 17, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen By the end of 2023, US marketers will spend $10.4 billion on identity solutions—a 13% increase YoY—according to Winterberry Group. To help maximize your return on that investment, [download a complimentary copy]( of our roundup, “Understanding Your Customer Through Identity Solutions and Data.” Was this email forwarded to you? Sign up [here](. TOP STORY [Why marketers should care about Meta’s money-making quarter]( Time spent on Facebook and Instagram this year was up 7% and 6%, respectively, according to Meta’s Q3 earnings. “It’s just incredible growth considering how much time people are already spending on these platforms,” our analyst Jasmine Enberg said on a recent episode of the [“Behind the Numbers” podcast](. “And that, of course, is a really important metric to advertisers.” With its core business stabilized, Meta can focus more on tech-powered innovation, new revenue streams, and responding to global data regulation. Here’s an in-depth look at why Meta’s trajectory matters. [Keep reading]( NEWS AND VIEWS [TikTok shares the basics of TikTok ads]( Our view: TikTok released an overview of its ads practices, informing consumers what information it uses and how ads are served. After regulators raised concerns earlier this year, TikTok is working to appear transparent—and protect its US ad business, which we forecast will reach $8.66 billion next year. [Meta launches AI-based video editing tools]( Our view: Meta is competing with TikTok in any way it can. Meta’s tools could push users toward Reels, as it becomes easier to create and post videos. [Email marketing is the most impactful channel for B2B marketers]( Our view: Changes at Apple and Google have crushed the reliability of some email metrics like opens, but email marketing itself is still valuable. ANALYSIS [5 charts on how CPG is becoming more digitally focused]( The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less. Perhaps because of this, CPG’s share of digital ad spend and its ad spend growth will see a comeback next year after a few years of decline, according to our forecast. Here are five charts on how an increasingly digital world is changing the CPG industry. [5 charts on how CPG is becoming more digitally focused]( [Keep reading]( THINGS TO KNOW 😻 [TikTok’s latest feature lets users make AR filters]( 🎞 [A Quibi-like app called ReelShort hit record downloads and revenue this month]( 🔴 [Look over sphere: The giant, round billboard in Las Vegas, explained]( 💻 [How to integrate user-generated content into your SEO strategy]( 🥤 [FTC warns influencers, trade groups over aspartame ads]( PODCAST [Behind the Numbers: The Daily]( President Biden’s AI safety executive order, Microsoft's AI Copilot, and Elon Musk's new AI chatbot. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION Newsflash: On which social media site do the most US adults regularly get their news? A) Facebook B) TikTok C) Instagram D) X/Twitter [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](