Spotlight: Top White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](). [eMarketer FYI Spotlight] [Discover Key Audiences for Q4 Campaigns]() With the new year right around the corner, it’s time to ask yourself a question: Do you have a plan for spending your remaining Q4 budgets before 2024? Ensure you’re ready to maximize your year-end campaigns with TruAudience® AdAdvisor from TransUnion, your one-stop-shop for audiences combining the best of TransUnion’s robust consumer data with verified signals from offline sources. Download TransUnion’s [TruAudience AdAdvisor Brochure]() to discover how you can leverage these audiences to drive success in your Q4 media buys and beyond. [Download Now]() [Crucial Q3 Insights to Prepare for Digital Video’s Future]() Last quarter, strikes and streaming services increased prices to encourage users to switch to more profitable ad-supported tiers. Simultaneously, streaming ad prices settled at around $30 to $40 per thousand impressions, and Netflix revamped its ad sales partnership. Download a complimentary copy of our analyst report, [“Digital Video Forecast and Trends Q3 2023: Strikes Shut Hollywood Down, Streamers Raise Prices to Push Ads, and Ad Prices Coalesce.”]() This report, presented by MNTN, provides forecasts and analysis on the factors impacting digital video and how advertisers can adapt to these developments. [Download Now]() Presented by [Affiliate Marketing’s 2023 Shift]() Affiliate marketing has evolved to drive results all throughout the funnel. The buy now, pay later trend is on the rise, as almost 16% of Klarna’s income came from affiliate commerce in H1 2023, per Sifted. Plus, affiliate marketers’ integration of AI is reshaping media strategies. Get our analyst report, [“Affiliate Marketing 2023: Stretching the Funnel to Find Growth,”]() presented by Partnerize. You’ll learn what affiliate marketers’ use of AI means for the broader market, including how to leverage retail media shifts and refine your funnel strategy for maximum ROI. [Download Now]() Presented by [Retail Media Tips: Overcome Challenges and Drive Growth]() Retail media ad spend in the US is projected to reach $45.15 billion in 2023, more than doubling its 2020 ad spend of $20.81 billion, according to our forecast. As the industry goes through a period of rapid change, are you equipped to maximize advertising opportunities and maintain long-term growth? Download eMarketer’s guide, [“How Top-Performing Retail Media Networks Can Drive Growth in a Competitive Market,”]() created together with LiveRamp, to grasp the dynamics behind retail media’s boom, learn how to use first-party data to outpace competitors, and fulfill advertisers’ technology stack needs. [Download Now]() Created together with eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGPaNHYOyoRcmqKJK9cCVPNUrrhr23bOsJ8EBQNjGxGQ8CYIJ65bxyENJJXjnp73h_p1maSkBw=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()