Mobile’s media gains; Meta plays nice with Amazon

Plus: 4 analyst retail predictions for the 2023 holiday season [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 13, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling What do a makeup company, a virtual world, and financial literacy have in common? They’re all combined in e.l.f. Beauty’s new Roblox [experience](, aimed at creating virtual startups, which leans into Gen Z’s interest in entrepreneurship. It’s your last chance to tell us what you think in our annual newsletter survey, which closes Tuesday, November 14. By completing the survey, you can enter a drawing to win one of five $100 Amazon gift cards. [We want to hear from you!]( TOP STORY [Mobile makes gains in worldwide media consumption]( Our 13th annual Global Media Intelligence Report details media and device usage in 47 markets. It presents data on a regional basis, allowing for robust global comparisons of digital trends by region. More than half of the countries polled by GWI this year showed mobile minutes exceeding PC/laptop/tablet minutes, but the data reveals digital hypergrowth is likely over throughout the world. - For the first time in the US, time spent with mobile devices was greater than daily minutes on PC/laptop/tablet. At 3 hours, 37 minutes in H1 2023, mobile time outpaced PC/laptop/tablet by 1 minute. - Smartphone ownership is nearly universal in Canada, but time spent with mobile media in the country trails many other similar countries. Average daily time spent on mobile devices in Canada is 33 minutes lower than in the US, for instance. - Western Europe doesn’t fit predictable patterns of media consumption. It’s a relative laggard in TV viewing and video and audio streaming, but it’s a hotbed for newer digital technologies like smartwatches and smart home products. [Keep reading]( NEWS AND VIEWS [Amazon shoppers can buy products on Facebook, Instagram without leaving apps]( Our view: The move is aimed at driving ad revenues for Meta, which we forecast will grow 11.8% in the US next year to $62.70 billion. More time spent on Meta’s apps and more purchases made from ads will help with that boost. [One-third of US adults are watching SVOD services less because of free alternatives]( Our view: Free TV is on the rise. Some 40% of US adults have increased their viewing time on free ad-supported streaming TV (FAST) services in the past year, according to a July 2023 Aluma Insights survey. [Brand equity is top purchase driver for consumers, beating out ads]( Our view: A strong brand is vital to getting shoppers to buy. Marketers cannot overlook brand marketing to drive performance marketing; the two teams should be working toward the same goals. INDUSTRY VIEWS [The pain points and opportunities behind CTV advertising]( Connected TV (CTV) advertising has evolved from a brand-new way to reach consumers into one of the fastest growing ad channels, but it hasn’t been without growing pains. Learn what CTV features marketers expect will improve in the next one to three years, according to new research from MNTN. This article was contributed by MNTN. [The pain points and opportunities behind CTV advertising | Sponsored Content]( [Keep reading]( ANALYSIS [4 analyst retail predictions for the 2023 holiday season]( With the ascent of Chinese ecommerce disruptors and the ongoing rivalry between Amazon and Walmart, the upcoming holiday season is expected to bring some big shifts. Some of those shifts include the lessening of Cyber Five’s importance and retailers losing focus on profitability, said our analysts Jeremy Goldman and Zak Stambor on a recent episode of the “[Behind the Numbers](” podcast. [Keep reading]( THINGS TO KNOW 📄 [7 must-see Google Search ranking documents in antitrust trial exhibits]( 👎 [Google sues scammers over fake Bard AI malware]( ▶️ [YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket]( 🔁 [The best and worst rebrands of 2023, according to experts]( PODCAST [Behind the Numbers: The Daily]( Meta launches ad-free tiers, and will AI help us come together again on social media? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION Extra, extra: True or false? Over 50% of total newspaper ad spend in the US still goes to print. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](