Brand suitability vs. brand safety; Google expands SGE

Plus: What retailers need to know about 2024 (and beyond) in 5 charts [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis Editor’s Note: eMarketer Daily will not publish on Friday, November 10, due to the Veterans Day holiday in the US. NOVEMBER 9, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Online chat service [Omegle is shutting down]( after 14 years. In a blog post, its founder described the site as “some Web site that an 18 year old kid made in his bedroom in his parents’ house in Vermont, with no marketing budget.” A very internet-y story indeed. It’s your last chance to tell us what you think in our annual survey, which closes Tuesday, November 14. By completing the survey, you can enter a drawing to win one of five $100 Amazon gift cards. [We want to hear from you!]( TOP STORY [What is the difference between brand suitability and brand safety?]( Last week, [YouTube announced excluded themes]( at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands looking to avoid unsavory contexts when serving ads, though this relies on YouTube’s ability to classify these categories correctly. While it’s vital that brands pay attention to safety, focusing on brand suitability can be useful as a way not only to avoid unsavory contexts, but also to select for uplifting and useful contexts. Here’s a look at how the two concepts diverge. [Keep reading]( NEWS AND VIEWS [Google bringing its AI-powered search to more than 120 new countries and territories]( Our view: The advent of Search Generative Experience has created a new era for SEO experts who are parsing what works and what doesn’t for the new interface. [Instacart’s advertising revenues jump 19%Â]( Our view: While Instacart plans to lean even further into advertising to bolster its bottom line, that may be difficult if it isn’t able to accelerate its primary grocery delivery business. [Disney+, Hulu merged app to launch next month for bundle subscribers]( Our view: The combined app will result in greater ad revenues, according to CEO Bob Iger. That means it’s an opportunity for advertisers, but it could also create some confusion over The Walt Disney Co.’s brand. ANALYSIS [What retailers need to know about 2024 (and beyond) in 5 charts]( As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success. Here are five charts to consider as retailers get ready for 2024. [What retailers need to know about 2024 (and beyond) in 5 charts]( [Keep reading]( THINGS TO KNOW ▶️ [YouTube pages are getting a TikTok-like For You feed]( 🤖 [OpenAI is a lot more vulnerable than you think]( 📈 [YouTube TV is Google’s fastest-growing product with highest retention rate]( 🏰 [Video: Our analyst Paul Verna discusses Disney’s latest earnings with Bloomberg]( PODCAST [Behind the Numbers: The Weekly Listen]( Can news influencers replace traditional media, in-store sampling, and is social media addictive? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION It’s on sight: True or false? We project on-site retail media spend will gain share through 2027. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](