Bridging the gap between attention and ad spend

Plus: Omnichannel approaches to getting a complete customer view [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 6, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Have you listened to [the Beatles’ new song](? Yes, in the year 2023, the Beatles have released a new song featuring Paul, Ringo, George, and John, using technology to feature John’s vocals. Sometimes all you need is love—and software that can uncouple vocals from piano. Was this email forwarded to you? Sign up [here](. TOP STORY [Consumer attention and ad spend are mismatched. Where does that leave advertisers?]( Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending. “This whole idea that consumers’ time is precious and that their attention is a limited resource is one that marketers need to keep in mind as they think about how to attract shoppers,” said Zia Daniell Wigder, our chief content officer, at our recent “[Attention! Trends and Predictions for 2024](” summit. [Consumer attention and ad spend are mismatched. Where does that leave advertisers?]( [Keep reading]( NEWS AND VIEWS [YouTube users cry foul after ad blockers ban and Premium price hike]( Our view: Consumers complaining about internet platform changes is nothing new, and YouTube’s prevalence means it’s unlikely to see a concerning drop-off in viewership. But the outcry over its changes brings the conflict between consumers and advertisers back to the forefront. [Consumers want companies to take a stance on climate change, mental health]( Our view: If brands do choose to speak out, messaging needs to be authentic and true to the brand’s voice, otherwise it could come off as inauthentic and pandering. [Google launches new Ad Review Center for AdSense Ad Manager and AdMob]( Our view: Google is working to make ads easier to manage. Improvements are always welcome for a company that accounts for 26.6% of US digital ad spend, according to our forecast. ANALYSIS [Omnichannel approaches to getting a complete customer view]( Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It’s no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are. [Keep reading]( THINGS TO KNOW 🌊 [Amazon flooded search results with irrelevant sponsored ads, FTC alleges]( 🎥 [Yahoo gets an edge, introduces new video ad options]( 💵 [AI companies have all kinds of arguments against paying for copyrighted content]( PODCAST [Behind the Numbers: The Daily]( Has Snapchat turned things around, influencers vs. creators, and LinkedIn’s milestone. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.Â]( [Listen in]( THE BIG QUESTION Pulling rank: Which company has the highest US digital ad revenues? A) Google B) Meta C) Amazon D) TikTok [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](