The end of digital hypergrowth; Summit starts today

Plus: Facebook to let creators A/B test Reels [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis NOVEMBER 3, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen Today is the day! Our “Attention! Trends and Predictions for 2024” summit kicks off at 11:30am ET. Can’t make the sessions? You can watch them on-demand later. [Sign up here](! Was this email forwarded to you? Sign up [here](. TOP STORY [Slight decline in global media time signals the end of ‘digital hypergrowth’]( Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. “These aren’t fundamental drops,” said Jason Mander, GWI’s chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments. [Keep reading]( NEWS AND VIEWS [Facebook will let creators test different versions of Reels]( Our view: A/B testing of thumbnails and captions could give your brand’s Reels a better shot at virality, which means more brand awareness. [Google AdSense moving to per-impression payments in 2024]( Our view: Google doesn’t expect changes in earnings for publishers, but publishers should still pay attention to the pivot from being paid per click to being paid per impression. [Apple services revenues, including media and advertising, soar]( Our view: While no news was announced during its earnings call, Apple is reportedly exploring the development of its own demand-side platform, which would enable advertisers to purchase digital ad inventory across Apple's suite of services through automated bidding. BY THE NUMBERS [New ad opportunities arise from a rise in ride-hailing usage]( - A strong 2023 will finally bring the ride-hailing user base above pre-pandemic highs. The additional 6.6 million users in the US in 2023 represent a 10.1% increase. User growth will decelerate going forward, but ride-hailing companies still stand to add an additional 14.7 million US users between now and 2027. - Nearly a third of the US population will be a ride-hailing user by 2027. With 86.7 million users in 2027, ride-hailers will represent 31.7% of the US population. [Dive deeper]( THINGS TO KNOW 🔒 [5 ways Google and YouTube advertisers can protect their brands]( 🏈 [CBS sells out Super Bowl LVIII inventory]( 🛍️ [Marketers use affiliate strategies across the purchase funnel]( 🎞️ [How social media influencers are transforming film marketing]( PODCAST [Behind the Numbers: The Weekly Listen]( A social network that improves society, the “serial churners,” and are shoppable ads paying off? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Happy holidays: During which month are marketers spending most of their holiday budgets? A) September B) October C) November D) December [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](