2023 Survey Results: The State of Marketing Data

Get access to the results in this new report - "eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter. Trouble viewing? [View in browser](). --------------------------------------------------------------- Announcing the 2023 survey report: [The State of Modern Marketing Data Standards](). We surveyed marketers and agencies to better understand how they manage their campaign data.​​​​​​ In this survey report, you'll learn how: - Advertisers estimate that creative is served to the wrong consumer 1/4 of the time, and ROI would increase 29% if they could fix it. - If advertisers were to be able to fully attribute campaign performance back to specific ad creative, they estimate ROI would increase 30% - Advertisers estimate that an average of 8 people are involved in fixing reporting errors, often taking 2-3 days Don’t miss this opportunity to understand the current state of data standards, taxonomy, and metadata. [Download the Report]() --------------------------------------------------------------- eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]() | [Privacy Policy]()