TikTok’s OOH ambitions; Marketers on the verge of ‘chaos’

Plus: 5 charts showing TikTok Shop’s potential [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis OCTOBER 18, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen The key to creating first-rate customer experiences is knowing your customers. But how can you accurately reach, measure, and understand your customers across every part of their journey with incomplete first-party data? Learn how in our ebook, "5 Ways to Create Better Customer Experiences With Data Collaboration." [Download it here](. Was this email forwarded to you? Sign up [here](. TOP STORY [Inside TikTok’s OOH ambitions: Obstacles, advantages, and opportunitiesÂ]( TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok’s ambitions to go beyond its roots as a mobile app. [Keep reading]( NEWS AND VIEWS [MediaLink: Marketers on the verge of ‘chaos,’ growing increasingly cynical](Our view: Some marketers may be feeling [optimistic about the economy](, but others are feeling panicked about “the scale of challenges” they are facing, including fundamental changes in media and marketing technologies (like generative AI). [Meta lets users block Instagram from collecting their data](Our view: This will make it even more difficult for advertisers to track consumers across the internet, adding to the mounting signal loss the industry is facing. [Key advertising trends from Prime Big Deal Days 2023]( Our view: Sellers invested more heavily in sponsored ad formats, which helped to bring in new customers. ANALYSIS [5 charts showing TikTok Shop’s potential]( [TikTok Shop became available across the US]( in September. The social video platform has a lot to gain in retail and ad revenues, but it risks facing the same challenges Meta has had with social commerce on Instagram—users’ reluctance to actually complete purchases in app. But with sister app Douyin setting the blueprint for TikTok’s social commerce endeavors, the platform isn’t starting from scratch. Here’s a look at TikTok’s social commerce strategy and potential in five charts. [5 charts showing TikTok Shop’s potential]( [Keep reading]( THINGS TO KNOW 🔒 [Google’s deals lock up 50% of US searches, DOJ expert says]( 🏌️ [Netflix intros live sports, title sponsorships, ‘binge’ ad format]( ❓ [10 questions to ask before you create a Google Ads account]( 🤖 [TikTok’s CapCut introduces advanced AI tools amid privacy concerns]( 📨 [The email marketer’s guide to effective marketing automation]( PODCAST [Behind the Numbers: Reimagining Retail]( The genius of Costco and what it can do to get the naysayers to come back. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( [Listen in]( THE BIG QUESTION Winning hand: Which brand hired a chief player to challenge people on the streets of New York City, film of which is turned into social media content? A) Uno B) Connect 4 C) Cards Against Humanity D) Scrabble [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](