Master the Balancing Act Between Branding and Demand Generation

Join our webinar: Unlock pivotal insights and prepare for industry changes - Hi eMarketer Reader, Over 60% of B2B marketers worldwide struggle to create content that appeals to shoppers at different stages of the buyer’s journey, according to the Content Marketing Institute and MarketingProfs. Discover the delicate art of balancing brand-building and demand generation efforts in today’s fluid marketing environment. [Register here]() for “The Marketer’s Dilemma: Navigating the Shifting Landscape of Brand and Demand,” presented by Digitalzone. Our guest will explore: - How to stand out in a crowded content marketplace and resonate with audiences at different stages of the marketing funnel - Uncover the methodologies used by successful brands to seamlessly blend brand-building and demand generation - How to optimize investments across brand marketing and demand generation teams to increase ROI and improve campaign performance [Please reserve your seat today.]() Space is limited. This webinar will take place on Friday, October 27 at 2pm ET / 11am PT. Sincerely, eMarketer Editors [Register Now]() This Tech-Talk Webinar is sponsored content by Digitalzone. P.S. Please forward this invite to colleagues who are interested in B2B marketing. Interested in sponsoring a webinar? Email [advertising@emarketer.com]() --------------------------------------------------------------- Trouble viewing? [View in browser](). This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe or manage your preferences](=/ODY3LVNMRy05MDEAAAGOtJKECdeX4FL2SCY5c3yGBs-sAjjQogrs3Vl_JVRCoASqd9tE97AAehODPC0sc8L4qNq4Jgk=) at any time. You have received this email because you are subscribed to get eMarketer Occasional Updates. ©2023 Insider Intelligence, Inc. One Liberty Plaza 9th Floor, New York, NY 10006 212-763-6010