What marketers should know about Jasper; TikTok, Meta test subscriptions

Plus: Seeking profitability, streamers increase subscription prices [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis OCTOBER 3, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Have you been listening to your [Spotify daylists](—those playlists that showed up a few weeks ago with names like “mountain music heatwave Monday afternoon,” “techno groove Wednesday morning,” and “happy indie weightless Tuesday evening”? Now Spotify is experimenting with new AI playlists that can be [generated with prompts](. But good luck thinking of playlist names better than “shoegaze dream pop Friday afternoon.” Was this email forwarded to you? Sign up [here](. TOP STORY [What should marketers know about Jasper?]( Key stat: 7 in 10 US generative AI users will use the tech at work by 2025, according to our June forecast. AI marketing company Jasper has been in the news after cutting its valuation and bringing on Dropbox’s former president as CEO. The tech company, which released a new end-to-end marketing tool in June, faces competition from OpenAI’s ChatGPT and the old guard of Microsoft and Google. But Jasper is unique in its ease of use and specific aim as a marketing tool. [Keep reading]( NEWS AND VIEWS [TikTok is testing an ad-free premium plan]( Our view: TikTok will see $6.19 billion in US ad revenues this year, according to our forecast, and revenues will continue growing in the coming years. But clearly TikTok is seeing subscription potential, in addition to ad revenue growth. [Meta is also eyeing ad-free subscriptions]( Our view: We know why Meta is interested in going ad-free in Europe—EU regulations are putting its ability to target ads in jeopardy. But are users willing to pay $14 a month to use Instagram? [LinkedIn’s new generative AI campaign creation tool could accelerate growth of B2B digital advertising]( Our view: LinkedIn’s Accelerate tool would automate all aspects of campaign creation. Most B2B ad spend still isn’t digital, according to our forecast, so there’s plenty of room for growth in this industry. BY THE NUMBERS [Seeking profitability, streamers increase subscription prices]( - Most streaming services increased subscription prices this year. Ad-free tiers of major streaming services increased by about 25% in the last year, according to The Wall Street Journal. - Increased subscription prices contributed to more consumers choosing cheaper advertising tiers. In June 2023, one-fourth of all subscription video sign-ups were ad-supported, up from nearly one-fifth in 2021, according to Antenna. [Dive deeper]( THINGS TO KNOW 📱 [Streaming video, music among Gen Z’s most popular media activities]( 🤖 [This week in AI: AI-powered personalities are all the rage]( 🤝 [X (Twitter) partners with Google Display Network]( 🎁 [How to craft an effective affiliate marketing campaign for the holidays]( PODCAST [Behind the Numbers: The Daily]( Amazon’s Anthropic AI deal, ChatGPT can now speak and see, and who's producing 10,000 humanoid robots? Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Intuit Mailchimp. [Listen in]( THE BIG QUESTION Twitter spree: Which famous socialite is X/Twitter partnering with to boost its live shopping appeal? A) Kylie Jenner B) Ivanka Trump C) Julia Fox D) Paris Hilton [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](