Spotlight: Top Webinars and White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [Create Campaigns That Drive the Behaviors You Want]() [DISQO’s new report]() explores the limitations of relying solely on survey based data and emphasizes the importance of connecting ad exposure and brand KPIs to verified digital behaviors. Key Highlights: - Discover how search, site visitation, and purchase behavior— show how advertising influences what people do after exposure to an ad campaign. - Learn how tracking digital activity related to your brand - and your competitors - illuminates where advertising hits or misses the mark. [Download Now]() [Secure, Accurate, Fast—The Future of Marketing Measurement]() Live: October 10 at 2pm ET With rising data privacy legislation and technological shifts rendering traditional measurement methods increasingly obsolete, the necessity for a better approach has never been clearer. [Join eMarketer’s Tech-Talk Webinar](), presented by InfoSum, to learn how data clean rooms can provide more sustainable solutions. [Register Now]() Sponsored content by [The Trends Behind Out-of-Home’s Comeback]() After a few rough years, the outlook for OOH ad spending is back on track. This year, US advertisers are expected to spend $9.15 billion on OOH advertising—a significant jump from our 2020 estimates that saw the effects of the pandemic, which decimated outdoor advertising. Download a complimentary copy of our [“US Out-of-Home Ad Spending 2023”]() analyst report, presented by T-Mobile Advertising Solutions. You’ll learn about the driving forces behind the increased spending on DOOH, growing ad inventory in physical stores, and more. [Download Your Copy]() Presented by [Is Your Mobile Ad Strategy Ready for 2024?]() Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year, according to our forecast. Download a complimentary copy of our [“Mobile App Monetization 2023: In-App Purchases Resume Growth but Still Trail Advertising”]() analyst report, presented by InMobi. You’ll get data-backed insights to help you prepare for anticipated shifts in the mobile app arena, so you can improve targeting and boost ROI. [Download Your Copy]() Presented by eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGOXJl4DmvqFyPbPsizjNGakDR9AaNZpUrGb7Jqki_qrN0gxAAMgQgM24K4AJTwnNZ2oT_5R5Q=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()