The One Q4 Holiday Playbook To Rule Them All

What you need for a merry CTV season - "eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- [MNTN - Must Be Holidays on the Brain.]() Performance marketing moves at lightning speed. So while we might just now be wrapping up summer, let’s just say that, for us marketers, September is Q4-coded. Luckily, we’ve got the performance playbook to get your campaigns in tip-top shape by the time October rolls around. This year’s expected total retail holiday spend is set to break records (again)—to the tune of $1.3+ billion—and we’re here to help you do the same with our holiday guide. We cover all the full-funnel fundamentals (and then some) that every performance marketer needs to know, including targeting, goals, timing, budget, and creative. We’ve also amassed enough first-party insights to create a standalone report that’ll help you get your head around your campaign strategy this year. [Explore the Report]() [Summer Stats - What's heating up this season?]() [Seek and You Shall Find - Find your audience (and uncover news ones).]() [Performance TV 101 - Goals, timing and budget.]() [CTAs, Creative and More - Make your messaging work harder.]() Performance is the gift that keeps on giving. Download our guide and shortcut your way to success this holiday season. [Get the Guide]() 823 Congress Avenue #1827 Austin, TX 78768 [info@mountain.com]() • [mountain.com]() --------------------------------------------------------------- eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences]() | [Privacy Policy]()