Spotlight: Top Webinars and White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [Reality Check on Generative AI]() Live: September 7 at 2pm ET While generative AI’s role in business might seem amorphous, business leaders already have a clear idea of where they can put it to work: Nearly half of business leaders worldwide use generative AI in their IT, sales, and marketing operations, according to Capgemini Research Institute. Get data-based evidence about the risks generative AI does—and doesn’t—pose to your business, and insights into where investments are going in 2024. Find out how your competition is doing with AI adoption in our upcoming [Meet the Analyst Webinar](), made possible by Yext. [Register Now]() Made possible by [Analyst and Experts Panel: The 3 As of Advertising]() Live: September 14 at 11am ET Explore the latest developments in how marketers plan, buy, and measure media during this special [Meet the Analyst Webinar panel](), made possible by InMobi. Join Evelyn Mitchell-Wolf, our senior analyst, for a deep-dive discussion with experts from InMobi, UM, and the IAB for a look into how addressability drives real connections, why attention metrics are different from viewability, and real-life applications of AI in advertising. [Register Now]() Made possible by [Amazing Ad Strategies for a Profitable Holiday Season]() Live: August 30 at 11am ET Join us for a live Tech-Talk Webinar, [“How to Crush the 2023 Holiday Season With Shopping Ads,”]() presented by Smartly.io and their guest from Brooklinen to master the 2023 holiday season with proven strategies. You'll learn tips for effective digital ads that generate sales and walk away with insights into campaigns that drive engagement across various platforms. [Register Now]() Sponsored content by [Superstore Secrets From 2023 Foot Traffic]() Placer.ai analyzed foot traffic metrics, cross-shopping trends, and visitor demographics to explore how Walmart, Costco, and Target have weathered the challenges of the past few years and identified shifts in consumer behavior. Get your copy of the [“Retail Giants in 2023: Visit Patterns to Walmart, Costco, and Target”]() white paper, compliments of Placer.ai. [Download Now]() Compliments of eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGNzG4UjugUMYRtuBhiRmi3eXVTa_0Bt3bmuZnG9aspnuzE0l5uehBYMkBB4uQ7B_o-4D6LND4=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()