Google, TikTok enhance ad analytics in August

Plus: Meta’s Threads to launch web version [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 21, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Amazon only offers content creators [$25 per video]( for its TikTok copycat feed, according to an email. Those low incentives mean Amazon may have a hard time courting creators, since that really is not a lot of money for content. Was this email forwarded to you? Sign up [here](. TOP STORY [Analytics features mark recent ad updates from Google, TikTok, and more]( This month’s ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here’s a breakdown of what’s new. [Keep reading]( NEWS AND VIEWS [Meta’s Threads to launch web version]( Our view: Threads is trying to remain relevant after failing to maintain active users. A web version will compete with X (formerly known as Twitter), which is dealing with problems of its own. [tvScientific rolls out cost-per-outcome model for CTV ad campaigns]( Our view: tvScientific’s new offering positions connected TV (CTV) as a viable performance marketing channel for digital advertisers, rather than just a brand marketing channel. [From ‘Mad Men’ to machines? Big advertisers shift to AI]( Our view: Agencies want to cut costs, but they need to do so without cutting corners. Generative AI is a helpful tool, but it comes with a host of copyright and plagiarism concerns. ANALYSIS [3 strategies to increase brand presence in brick-and-mortar retail]( Some retailers are testing digital freezer screens that act as real-life pop-up ads, while others are leaning on in-person events to build brand awareness. Digital kiosks combine in-store sampling, promotion, and digital media—a win-win for retailers and brands alike. [Keep reading]( THINGS TO KNOW 🤝 [Brand-side marketers care about cost when choosing an agency]( 👎 [Threat report finds malvertising accelerating due to weak ad market]( 🖼️ [AI-generated art cannot be copyrighted, rules US federal judge]( 🥤 [Coca-Cola celebrates women’s soccer as World Cup winds down]( 🎥 [Why Gen Zers and millennials prefer subtitles]( PODCAST [Behind the Numbers: The Daily]( AI comes under fire, when we can expect to see GPT-5, and Netflix's game-controller app. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION I’m lovin’ it: Which of the following pieces of media is not referenced on McDonald’s bags for its new “As Featured In Meal” campaign? A) Space Jam B) The Office C) Seinfeld D) Good Burger [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006 [LiveIntent Logo]( [AdChoices Logo](