Programmatic advertising in 5 charts; Google’s AI expansions

Plus: Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 17, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling First it was “girl dinner,” then “girl math.” What’s with all the “girl” stuff trending on TikTok? [One writer posits](, “The internet turned us all into publishers, hoping to cash in on the ineffable promise of girls yet to become women, people for whom ‘girl dinners’ and ‘hot girl walks’ contain a million possibilities.” Was this email forwarded to you? Sign up [here](. TOP STORY [The state of programmatic advertising in 5 charts]( Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now. [The state of programmatic advertising in 5 charts]( [Keep reading]( NEWS AND VIEWS [Microsoft struggles to gain on Google despite head start in AI search]( Our view: The new Bing is a decent search engine, but in order to overtake Google it would need to transform consumer search habits. Google remains on top for users and advertisers alike. [Google reportedly building 21 different AI tools, including one that offers life advice]( Our view: Google may have been later to generative AI headlines than Microsoft, but it’s attacking the tech in full force. We’ll be watching to see how Google monetizes its new tech. [Peacock expands out of home reach to boost visibility]( Our view: Media companies are increasingly engaged in digital out-of-home advertising opportunities. These activations are getting more creative as businesses aim to expand their audiences. ANALYSIS [Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce]( TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen. [Keep reading]( THINGS TO KNOW 📸 [Instagram testing multiple ads on one screen]( 🚫 [Nearly half of US adults favor TikTok ban, Reuters/Ipsos poll shows]( 🖱️ [Google must face claims it overcharged pay-per-click advertisers]( 💼 [Wait, ChatGPT didn’t take my job?]( 🪧 [Digital out-of-home ad spend share returns to pre-pandemic rate]( PODCAST [Behind the Numbers: The Daily]( How to prepare for AI, labels on smart devices, and Apple’s lip-reading technology. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION Social situation: Which social network will have the highest ad revenue growth this year? A) TikTok B) Pinterest C) Snapchat D) LinkedIn E) Twitter [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](