Back-to-school tips; Making a marketing automation switch

Amazon building publisher-focused ad product team [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 14, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, and Meaghan Yuen We’d like to add our names to the plea begging Campbell Soup not to change the recipe for Rao’s pasta sauce. After sauce lovers took to social media following the acquisition news, Campbell’s CEO promised he wouldn’t “[touch the sauce](.” Sounds like a good slogan to us. Was this email forwarded to you? Sign up [here](. TOP STORY [5 tips from Wix on managing a marketing automation migration]( For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms. This shift, however, didn’t become a reality without change management strategies that addressed fears, resistance, and doubt—on top of the technical hurdles. Here are five takeaways from the company’s ongoing journey toward centralization. [Keep reading]( NEWS AND VIEWS [Amazon building publisher-focused ad product team]( Our view: This team will focus on building out a new supply-side platform, according to Amazon job descriptions. This will allow Amazon to better compete with companies like Google, Magnite, and Pubmatic. [Hollywood strikes could cause advertisers to divert video spending]( Our view: Streaming services have large libraries of content to help them outlast the strike, but going too long without new content could cause advertisers to divert spend to other, cheaper options, like retail media or audio ads. [YouTube testing new anti-ad blocker pop-up version]( Our view: This is the platform’s latest attempt to push users to its premium offering, which removes ads entirely. ANALYSIS [Back-to-school lessons from Walmart, Target, and AmazonÂ]( From proving in-store inclusivity to taking advantage of Bed Bath & Beyond’s closure, here are three examples of how back-to-school’s biggest players are delivering value through discounts and enhanced shopping experiences. [Keep reading]( THINGS TO KNOW 🚦[How Google’s Search Generative Experience could impact website traffic]( 🍟 [McDonald’s just launched its most epic marketing campaign yet]( ⛔ [The New York Times prohibits using its content to train AI models]( 🤖 [BuzzFeed using AI to boost engagement as social traffic wanes]( 🩳 [YouTube ups monetization of traffic, links from Shorts to long-form videos]( PODCAST [Behind the Numbers: The Daily]( Why Spotify is struggling to monetize, remembering audio ads, and Netflix lowers ad prices. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.](“Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION Chat it up: True or false? The majority of US paid search marketers are bullish on the future of chat-based search ads. [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](