Programmatic Bidding Flawed: $6.6B Wasted Spend

The costly implications of bid shading. - "eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter. Trouble viewing? [View in browser](. --------------------------------------------------------------- In their research study, Cognitiv found that bid shading, a pervasive practice meant to optimize programmatic spending, is not well understood by most media buyers and may be costing US advertisers $6.6B per year. [In the report](), Cognitiv explores: - The vast knowledge gaps digital media buyers have surrounding bid shading - The performance pitfalls and costly implications of current bidding solutions - Intelligent Bidding: an innovative solution designed by media buyers for advertisers Explore the research findings and the solution that is evolving modern media buying. [Download the Report]() See what the brain behind the brands can do for you. [Subscribe]() • [Contact]() Us Cognitiv, 25 W 39th Street, 10th Floor, New York, NY 10018 --------------------------------------------------------------- eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() 11 Times Square, New York, NY 10036 | 800-405-0844 [Unsubscribe & Manage Preferences]() | [Privacy Policy]()