Winning over Gen Z with lessons from Alo, Ulta, and more

Plus: Streaming platforms struggle to keep subscribers [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 3, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Can AI build the perfect dating profile? Tinder is currently [testing AI]( that parses a user’s photo album, selecting the best photos for their profile. Users will still have to come up with the perfect pickup line themselves (or ask ChatGPT). Was this email forwarded to you? Sign up [here](. TOP STORY [Winning over Gen Z’s ‘me mentality,’ with Alo Yoga, Ulta Beauty, and more]( The majority of [US Gen Zers are now adults](, according to the US Census Bureau. The cohort is more diverse than any other generation and has a distinct identity shaped by its digital dependency during the pandemic. Gen Z has emerged with a distinct “me mentality,” prioritizing mental health and individuality after a childhood behind screens. With Gen Zers’ spending power on the rise and fierce competition for their dollars, marketers need to feed that “me mentality” to stay competitive. Here’s how Alo Yoga, Ulta Beauty, and other brands are doing just that. [Winning over Gen Z’s ‘me mentality,’ with Alo Yoga, Ulta Beauty, and more]( [Keep reading]( NEWS AND VIEWS [Warner Bros. Discovery loses 1.8M subscribers amid Max rebrand]( Our view: The loss of subscribers combined with Hollywood strikes and a challenging ad market could result in hurting ad sales for Max, which is still building its ad-supported tier. [Google’s AI search getting more video, better links]( Our view: In order to win over advertisers, Google has to prove that its Search Generative Experience works and drives people to click. Better links are also good news for publishers who could be hurt in the AI chat search crosshairs. [Churn update: 70% use streaming apps for just 3 months]( Our view: If streaming platforms want to keep antsy users around, they’ll need to keep quality content coming—or introduce policy changes to prevent cancellations. ANALYSIS [4 lessons from Mattel’s ‘Barbie’ activations]( Leverage your own data to guide decisions, meet consumers where they are, and find some partnerships outside of your comfort zone—but never forget your brand identity or what made consumers love it in the first place. [Keep reading]( THINGS TO KNOW 📊 [Are advertisers overindexing on Meta?]( 🐦 [Marketing professor on Twitter’s rebrand]( 🗞️ [How will AI change the news business?]( 📺 [TV ‘ad intolerant’ viewers still in the minority, study finds]( 👰 [How The Knot pulled the veil over advertisers’ eyes]( PODCAST [Behind the Numbers: The Daily]( Google’s ad growth shows signs of life, replacing cookies, and Microsoft's future bets. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION DOOH! In which year will US digital out-of-home (DOOH) ad spend make up more than 40% of all US out-of-home (OOH) ad spend? A) 2024 B) 2025 C) 2026 D) 2027 [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](