A guide to vertical video ads on TikTok, Reels, Shorts, and beyond

Plus: Will there be a federal privacy law? [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis AUGUST 1, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling What once was the Twitter app has become a big X on its remaining users’ home screens. iPhone users, fear not. You can change it back to the old logo (or to anything you want) by replacing the X logo with a shortcut that directs to the platform. In theory, you could give all your apps a makeover to look like the old Twitter logo, but that may get a bit confusing. Was this email forwarded to you? Sign up [here](. TOP STORY [A guide to vertical video ads on TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight]( With the rise of TikTok and all its copycats, there’s a lot to keep track of in terms of paid advertising. Creators frequent TikTok, Reels, Shorts, and Spotlight in some capacity, but the ad ops on each platform vary. Here’s a quick guide to what’s available on each platform. [Keep reading]( NEWS AND VIEWS [Netflix brings CPMs down, loosens Microsoft exclusive to accelerate ad growth]( Our view: Netflix is still experimenting with how to attract both advertisers and customers to its ad tier. With connected TV ad revenues on the rise, there’s a lot to gain—but only if Netflix can nail down its ad business. [Ad-supported streaming tiers to generate over $10 billion by 2027, study predicts]( Our view: It’s not just Netflix. The days of totally ad-free streaming are coming to a close. We predict nearly 60% of digital video viewers will watch ad-supported video-on-demand this year. [Instagram users getting suite of generative AI features]( Our view: Meta wants to keep Instagram users engaged while staying on the pulse with AI. Rounding out its creative features will also help Meta demonstrate how it’s working to compete with YouTube’s and TikTok’s creative options. ANALYSIS [Will there be a federal privacy law?]( There will probably be a federal privacy law, eventually. Most US consumers support federal regulation of data privacy, and the majority has grown stronger every year since 2020, according to a 2022 report from 451 Research. Legislators are working on it. In 2022, Congress introduced a bill called the American Data Privacy and Protection Act. The bill made it farther than any of its predecessors but stalled after being approved by the Committee on Energy and Commerce. It’s restarting the legislative process with the new Congress, but it has two big hurdles. [Keep reading]( THINGS TO KNOW ▶️ [YouTube uses AI to summarize videos in latest test]( 🤖 [Meta prepares chatbots with personas to try to retain users]( 📮 [Meta offers to seek consent for highly personalized ads in Europe]( 📺 [Warner Bros. Discovery restructures ad sales]( PODCAST [Behind the Numbers: The Daily]( How Netflix’s password-sharing crackdown is going and why Disney might be bailing on TV. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Awin. [Listen in]( THE BIG QUESTION Upstream: Which streaming platform accounts for the greatest share of time spent with TV in the US? A) Netflix B) Hulu C) YouTube D) Amazon Prime Video [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](