The Real Cost of Milliseconds in the Digital Marketplace

Download SOASTA's latest research around digital performance in their State of Online Retail Performance report - "eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter. --------------------------------------------------------------- Our latest research around digital performance in our [State of Online Retail Performance](. This research project marks the inauguration of a long-term benchmark study that seeks to answer questions around the state of online retail performance in today's digital marketplace. Understanding the impact of page load speed on metrics like conversions and engagement is a critical component in staying competitive in the age of Amazon, so we gathered data from 10+ billion online retail user experiences, then analyzed performance metrics from three different perspectives: IT, business, and user experience. Our findings were eye-opening. This report covers: - The "magic number" for page load time that yields the highest conversion rate - The impact of 1 second of performance improvement (or slowdown) on conversion rate/bounce rate/session length - The difference between high-performing pages, and pages that perform poorly [Get the Report]( [new retail footers.png]( [LinkedIn]( [Twitter]( [Facebook]( [Google]( SOASTA Inc., 444 Castro St., Fourth Floor, Mountain View, CA 94041 --------------------------------------------------------------- "eMarketer FYI" sponsored mailings are strictly controlled and distributed by eMarketer. [Click here to unsubscribe from future "eMarketer FYI" mailings or to manage your email preferences](/n0SQ0h4039Mp0GL0Av01DNL). Unsubscribing will not affect your subscription to the [eMarketer Daily Newsletter](. ©2017 eMarketer, 11 Times Square, New York, NY 10036 800-405-0844 [Privacy Policy](