Conquering customer ID challenges; Meta targets Threads exodus

Plus: 5 charts showing how consumers shop on social media [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JULY 28, 2023 | By Sara Lebow, Arielle Feger, Becky Schilling, Alex Samet What do Crocs and Paris Hilton have in common? They’re both part of the latest MSCHF collab: The brand’s [Big Yellow Boots Crocs](. To borrow a phrase from the woman in the Croc boots, “That’s hot.” Was this email forwarded to you? Sign up [here](. TOP STORY [3 customer ID challenges and how marketers can overcome them]( “[Marketers] need to have the ability to connect disparate data sources, while also getting consumers’ permission and knowing how they want to be reached,” Tim Finnigan, director of product marketing at Verisk Marketing Solutions, said on a recent “Behind the Numbers” episode. Here are three customer identification challenges and how marketers work to overcome them. [Keep reading]( NEWS AND VIEWS [Meta plans ‘retention-driving hooks’ for Threads as more than half of users leave app]( Our view: Unsurprisingly, Threads’ sign-up numbers aren’t exactly turning into active user numbers. These hooks may include more integrations between Threads and Instagram, a desktop version, and the ability to search. [Microsoft Ads pilots UET Insights dashboard with new traffic data]( Our view: Microsoft stands to gain, with ad revenues worldwide growing at 9.1% and returning to double-digit growth next year, according to our forecast. [Streaming hours on The Roku Channel increased more than 50% in Q2]( Our view: Roku’s earnings are a win for free ad-supported TV, which has increased in US popularity. The company’s next challenge is to make sure its content keeps viewers’ attention. BY THE NUMBERS [5 charts showing how consumers shop on social media]( - Gen Z prefers to shop on Instagram (71%), while the general population prefers Facebook (49%), according to Jungle Scout. - Gen Z finds new products on TikTok.Nearly half (48%) of Gen Z shoppers find new beauty products via TikTok versus just 19% of all adults, per Tinuiti. - Influencer marketing is alive and well. Fifty-seven percent of US adults have a favorable opinion toward social media ads with influencers, creators, or celebrities, per the Out of Home Advertising Association of America and Morning Consult. [5 charts showing how consumers shop on social media ]( [Dive deeper]( THINGS TO KNOW 🔎 [‘It still gets many basic things wrong,’ writes SEO expert of Google’s Search Generative Experience]( 📛 [Google Search rolls out site name updates and workarounds]( 🚦[Paramount Global wraps upfront]( 👠[‘Barbie’ inspired a newsjacking frenzy B2B marketers should study]( PODCAST [Behind the Numbers: The Weekly Listen]( Twitter becomes X, a billboard in your living room, and why Airbnb has no loyalty program. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Verisk Marketing Solutions. [Listen in]( THE BIG QUESTION Big news: Which of these celebrity voices is featured on news app Artifact’s AI text-to-speech feature? A) Snoop Dogg B) Morgan Freeman C) Gwyneth Paltrow D) Fran Drescher E) Christopher Walken [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](