Answering burning questions about social search; TikTok’s new ad transparency library

Plus: How marketplaces from Amazon, eBay, and Walmart compare [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JULY 21, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling Meme of the moment: People on TikTok are rolling glass bottles down staircases. The trend is the latest evolution of [ASMR](. The videos consist of the subject rolling a glass bottle of anything—tomato sauce, vodka, salad dressing, little plastic balls—down a flight of stairs and watching it shatter. Now is the time to check in with your social media managers and ask if you should be shattering your product for clout. Was this email forwarded to you? Sign up [here](. TOP STORY [Answering marketers’ biggest questions about social search]( Consumers (particularly Gen Zers) increasingly turn to social media to begin their shopping searches because of its highly visual, creator-driven content. To capitalize on this behavior, social platforms are building out search ad capabilities. But it’s still early days, so don’t dump Amazon or Google just yet. [Keep reading]( NEWS AND VIEWS [TikTok launches ad transparency library]( Our view: More transparency into what makes an ad successful? We’re on board. The library could help TikTok boost the $6.19 billion in US ad revenues that we’ve forecast for the year. [Nielsen expands big data deal with Comcast]( Our view: The deal renewal is good for Nielsen, which has faced recent competition from alternative currencies. [Brands pouring money into film and TV]( Our view: Brands have always had a spot in media, but the “Barbie” movie shot that trend into the spotlight. Making a movie is an expensive endeavor, but in the case of Mattel, the retail buzz it can generate is huge. ANALYSIS [How marketplaces from Amazon, eBay, and Walmart compare]( US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. “Amazon has really written the playbook for operating a successful marketplace in the US,” said our analyst Sky Canaves. Here’s a closer look at how the three biggest US ecommerce marketplaces stack up. [Keep reading]( THINGS TO KNOW 💬 [ChatGPT can now remember who you are and what you want]( ▶️ [Google raising price of YouTube Premium]( 🧵 [Meta’s guidance on integrating brands on Threads]( PODCAST [Behind the Numbers: The Weekly Listen]( Can Threads keep up its momentum, TikTok Music's potential, and the Women's World Cup 2023. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Verisk Marketing Solutions. [Listen in]( THE BIG QUESTION Goaaaaaaal: TikTok and FIFA are partnering on Women’s World Cup content. How many views does #WomensFootball have on the platform, according to TikTok? A) 370,000 B) 3.7 million C) 37 million D) 3.7 billion [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](