Spotlight: Top Webinars and White Papers

Latest insights from our sponsors - "eMarketer FYI Spotlight" is part of your subscription to our eMarketer Newsletters. Trouble viewing? [View in browser](. [eMarketer FYI Spotlight] [The Case for Multi-Channel Programmatic Advertising]() A multi-channel strategy is key in today's programmatic landscape as consumers are active across various channels and devices. So, what should digital marketers be doing to get started? To gain insight into how advertisers are leveraging multi-channel advertising, StackAdapt partnered with Advertiser Perceptions to survey 200 advertising decision makers across the US. [What’s in the Report]() - How marketers are utilizing different channels. - Insights and benefits of multi-channel advertising. - Integrating multi-channel advertising into your digital strategy. [Download Now]() [Measured by DISQO: Chipotle’s Roblox Activation]() Roblox partnered with DISQO to measure the impact of Chipotle’s novel approach to in-game advertising - and the [results show]() their on-platform activation drove impressive off-platform engagement. DISQO Outcomes Lift revealed that: - An authentic and creative brand activation drove success in key performance metrics. - People who engaged with the Chipotle experience on Roblox were over 5 times more likely to search for Chipotle. - Combining on-platform and off-platform metrics paints a compelling picture of a successful campaign. [Download Now]() [5 Tips to Create Awesome AI-Generated Content]() Live: July 20 at 2pm ET Well over half (65%) of US brand marketers say they’re excited to create and scale content faster with generative AI (genAI) tools, like ChatGPT, DALL-E 2, and others, according to a recent Sitecore survey. But your content marketing strategy will need some safeguards in place to avoid the nonsensical and incorrect information sometimes generated by these new tools. The human touch still has a very essential role to play. You’ll walk away with insight into the benefits and drawbacks of genAI, and ways to fine-tune your content to outshine your competition. [Register Today]() Made possible by [The State of Brand Loyalty in the U.S. in 2023]() Over half of American consumers intend to increase their participation in loyalty programs over the coming year, making it a retention opportunity that brands can’t afford to miss. Get your copy of the “State of Brand Loyalty in the U.S. in 2023” report, compliments of Marigold, to help turn occasional customers into long-lasting ones. [Download Now]() Compliments of eMarketer FYI sponsored mailings are strictly controlled and distributed by Insider Intelligence. © 2023 [Insider Intelligence]() 11 Times Square, New York, NY 10036 | 800-405-0844 [Unsubscribe & Manage Preferences](/ODY3LVNMRy05MDEAAAGM9BxboOnc8VpVZY6KI7Ak4vrdhnM4smHA4vmRPGAElXRb8uxIWkRc2NnUb0VTUAF9bImnQ60=) | [Privacy Policy]() [eMarketer's Facebook]() [eMarketer's LinkedIn]() [eMarketer's Twitter]()