TikTok’s latest updates; Threads’ ad-vantage over Twitter

Plus: The latest social commerce updates from TikTok, YouTube, and more [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JULY 10, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling AI is eligible for a Grammy—sort of. According to the Recording Academy’s CEO, [music containing AI elements]( is Grammy-eligible, but that doesn’t mean the AI itself can win the award. So ChatGPT may help out in writing acceptance speeches, but don’t expect it to deliver its own anytime soon. Was this email forwarded to you? Sign up [here](. TOP STORY [TikTok updates roundup: Ecommerce ambitions, search news, AI innovations, and more]( TikTok aims to generate $20 billion in sales via TikTok Shop, and is expected to launch its own US ecommerce store soon. The platform is also leveraging new search features to become a hub for retail ecommerce. TikTok is also pushing new AI ad tools, and getting involved in a host of new media ventures. Here’s what the platform has been up to over the past month. [Keep reading]( NEWS AND VIEWS [Threads’ Instagram ties could be an advertising advantage over Twitter]( Our view: Threads hit 100 million users in just five days; it took ChatGPT nearly two months to hit the same milestone. But in order for Threads to be useful for marketers, it needs to hold onto those users and serve them ads worth clicking. [IAB Tech Lab releases data clean room implementation guidance]( Our view: This is the first guidance of its kind for data clean rooms. Because the tech is so new, marketers need standardization and baseline practices to help keep consumer data safe and prevent any errors or fraud. [Snap’s new revenues-sharing incentive appears to be working]( Our view: Snap aims to boost declining sales by incentivizing creators with a cut of ad revenues. That’s good news for Snap: We project the platform’s ad revenues will fall by 1.8% this year to $2.08 billion. ANALYSIS [The latest social commerce updates from TikTok, YouTube, and more]( TikTok and Meta continue to diverge on social commerce strategies, Pinterest teams up with Wayfair on a data clean room test, and YouTube introduces unskippable ads. [Keep reading]( THINGS TO KNOW ▶️ [YouTube Search from Comments: New test adds links to keywords]( 🤖 [Want to hire an AI agency? You’re in luck]( 📷 [6 ways to use more branded content on Instagram]( ✏️ [YouTube tests AI-generated quizzes on educational videos]( PODCAST [Behind the Numbers: The Daily]( Has the ad market rebounded, the verdict on premium video-on-demand, and streaming’s share of TV. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Verisk Marketing Solutions. [Listen in]( THE BIG QUESTION Guess again: Which company did The New York Times partner with to serve ads within its Wordle game? A) Uber Eats B) Seamless C) Instacart D) DoorDash [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](