Apple’s updates could hurt advertisers; Where to reach connected consumers

Plus: Netflix’s ad launch is off to a bumpy start, but it still holds significant potential [Insider Intelligence]( [Emarketer Daily]([Emarketer Daily]( Charts. News. Analysis JULY 7, 2023 | By Sara Lebow, Arielle Feger, and Becky Schilling US adults spend nearly 3 hours a day watching linear TV and nearly 2 hours watching connected TV (CTV), according to our forecast. Viewers are moving to CTV, and so are advertisers. Learn how to cash in on this seismic shift during our free webinar on July 12. [Sign up here](. Was this email forwarded to you? Sign up [here](. TOP STORY [3 things marketers should know about how consumers spend time with devices]( As time spent on connected TV (CTV) increases, so do its ad opportunities. Mobile device use is split across activities, and digital audio may be the next big thing for advertisers. “Even TikTok is making a push into CTV,” said our analyst Yoram Wurmser. “There are just more opportunities for ads on CTV. I think that’s something all advertisers should concentrate on.” [Keep reading]( NEWS AND VIEWS [Apple’s new privacy features could be a boon for users—but a challenge for marketers]( Our view: iOS 17 will automatically strip tracking parameters from URLs in private browsing mode, further limiting marketers’ ability to understand their audience. AppTrackingTransparency already took its toll on advertising; this new update could make things even more difficult. [Threads boasts 30 million profiles, 95 million posts]( Our view: Getting people to sign up won’t be the hard part for Threads, which can cater to a wealth of existing Instagram users. Keeping them around and eventually courting advertisers will be a bigger challenge. [OpenAI makes GPT-4 generally available via API]( Our view: OpenAI needs to keep innovating, which means improving its API. As the tech improves, expect to see more innovation from brands and retailers working with OpenAI. ANALYSIS [Netflix’s ad launch is off to a bumpy start, but it still holds significant potential]( During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event. New subscribers are warming up to advertising. Though it’s very early days for Netflix advertising, the platform’s large audience could become an advertising goldmine. [Netflix’s ad launch is off to a bumpy start, but it still holds significant potential]( [Keep reading]( THINGS TO KNOW 📏 [Comparing UA vs. GA4 metrics: Key differences you need to know]( 🖱️ [Publishers, advertisers push back at FTC’s ‘click-to-cancel’ proposal]( 📷 [Shutterstock continues generative AI push with legal protection]( 👎 [We are heading for social media burnout]( PODCAST [Behind the Numbers: The Weekly Listen]( Advertising is falling for AI, inside the minds of Gen Zers, and Spotify pivots. Tune in on [Apple Podcasts](, [Spotify](, or wherever you listen to podcasts. [Follow us on Instagram.]( “Behind the Numbers” is made possible by Verisk Marketing Solutions. [Listen in]( THE BIG QUESTION Appiest season: Which app had the highest subscription revenues of all US apps in 2022? A) HBO Max B) Disney+ C) YouTube D) Tinder [Get the answer]( Email sent to: {EMAIL} If you cannot view the HTML newsletter, [please read it in your browser here](. [Become a Premium Subscriber]( | [Advertise with us]( [Manage your email preferences]( | [Unsubscribe]( | [Terms of Use]( | [Privacy Policy]( ©2023 Insider Intelligence, 11 Times Square, New York, NY 10036 [LiveIntent Logo]( [AdChoices Logo](